What if Design partners with climate-forward organizations in Green Bay to craft brand identities that command attention in crowded markets. From story-first positioning to comprehensive visual systems, we help deep tech innovators and clean energy pioneers establish trust with investors, partners, and enterprise buyers—turning complex sustainability solutions into compelling brand experiences that accelerate pilots and unlock catalytic capital.
We offer comprehensive brand identity solutions that transform climate tech companies from market entrants to category leaders.
Define your unique market position with story-first frameworks, competitive analysis, and stakeholder alignment exercises. We validate creative choices with research-driven insights that differentiate your climate solution in crowded markets.
Build future-proof visual systems including logo design, color palettes, typography scales, and brand element libraries. We create atomic design systems that ensure instant recognition and omnichannel consistency for your sustainability brand.
Create timeless logo systems with primary marks, secondary variations, and responsive lockups. We design versatile, scalable logos that maintain recognition from investor pitch decks to conference booths.
Document comprehensive brand standards with usage rules, asset libraries, and voice frameworks. We build living systems that scale with your company growth and maintain brand integrity across teams and agencies.
Develop complete design languages including iconography, illustration styles, photography guidelines, and design tokens. We establish principles that enable consistent visual storytelling across all your climate tech touchpoints.
Execute 90-minute stakeholder alignment workshops and data-driven audience insights that inform every creative decision. We help climate organizations clarify their value propositions and competitive advantages before a single pixel is designed.
Green Bay's growing clean tech ecosystem demands brands that cut through complexity and command trust. We partner with sustainability innovators to build brand identities that resonate with enterprise buyers, institutional investors, and utility partners. Our full-service approach—from 90-minute alignment workshops to comprehensive visual systems—ensures your brand reflects your technical credibility while making complex climate solutions accessible. Whether you're commercializing breakthrough battery technology or scaling renewable energy platforms, we create identities that accelerate pilots, win strategic partnerships, and position you as a category leader in Wisconsin's innovation landscape.
We've helped climate tech companies raise multiple funding rounds and win enterprise partnerships through strategic brand development.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We're not just designers—we're strategic partners obsessed with climate impact.
We exclusively serve climate tech, clean tech, and sustainability organizations, bringing deep sector knowledge to every project.
Access senior-level design talent at 3x lower cost than hiring in-house, with flexible engagement models that fit startup budgets.
From workshop to launch in weeks, not months. Our remote-first model enables turnarounds as fast as 48 hours when you need it.
Seamless brand-to-website-to-product experiences. We align every touchpoint from investor decks to product interfaces under one strategic vision.
Founded by IIT Kharagpur alumni with a climate mission.
Co-founder
Before co-founding What if Design in 2020, Akhila was shaping the future of sustainable architecture and urban design at scale. She designed innovative LEED-certified buildings and led urban interventions worth over $100 million, impacting millions of people across multiple cities. Her architectural training at IIT Kharagpur combined with real-world experience in sustainable construction gives her a unique perspective on how visual identity systems must work across physical and digital environments. At What if Design, Akhila channels this systems-thinking approach into brand identities that help climate tech companies communicate complex sustainability solutions with clarity and credibility. She's passionate about making great design accessible for climate work, ensuring that the organizations solving our planet's biggest challenges have the brand presence they deserve to compete with business-as-usual alternatives.
Co-founder
Tejas brings a unique blend of business strategy and design thinking to What if Design, forged through his experience scaling operations at OYO across three countries. Before co-founding What if Design in 2020, he drove business growth initiatives and developed training programs that upskilled 1,700+ people throughout India. This background in rapid scaling and systematic growth gives him deep insight into what climate tech companies need as they evolve from seed-stage startups to Series B enterprises. At What if Design, Tejas ensures that every brand identity system is built not just for today's needs, but for tomorrow's growth—creating frameworks that maintain consistency as teams expand globally and product portfolios multiply. His passion for climate impact stems from a pivotal realization: the design work that matters most is work that helps solve humanity's biggest challenge. He's committed to making strategic design a catalyst for the climate movement.
What does the brand identity development process look like?
Our process begins with a 90-minute stakeholder alignment workshop to understand your mission, audience, and competitive landscape. We then conduct research and competitive analysis before moving into positioning frameworks and visual exploration. The typical timeline is 4-6 weeks, culminating in a complete brand identity package including narrative hierarchy, visual identity, iconography, WCAG-AA compliant color palette, and comprehensive brand guidelines with a press kit.
How is What if Design different from other brand agencies?
Do you work with early-stage startups or only established companies?
What deliverables are included in a typical brand identity project?
How do you ensure our brand will resonate with enterprise buyers and investors?
Can you help us implement the brand across our website and product?
What is your pricing structure for brand identity projects?
How quickly can you turn around a brand identity project?
Schedule a free 30-minute consultation to discuss your brand identity needs and explore how we can accelerate your climate mission.
While we're remote-first with hubs in San Francisco and Bangalore, we serve purpose-driven organizations globally including the Green Bay area.
Global Remote-First
Service Model
4-6 Week Sprints
Project Delivery
Workshop-Driven
Collaboration Style
Our remote-first model means seamless collaboration regardless of your location. Let's discuss your brand identity needs.
Certified member of the global climate action design movement
Brand partners for TATA1mg and Pristyn Care
100+ conversations with climate leaders and founders
Tell us about your brand challenge, and we'll respond within 24 hours with insights and next steps.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in