New York City's competitive corporate landscape demands brands that command attention and trust. What if Design partners with forward-thinking NYC companies to craft strategic brand identities that resonate with sophisticated audiences—from Wall Street executives to emerging tech innovators. Our data-driven positioning and design excellence help you stand out in the world's most demanding business environment.
Comprehensive branding solutions designed to position your company for growth in New York's competitive market.
Story-first market positioning with data-driven competitive analysis and value proposition frameworks. We conduct 90-minute stakeholder alignment exercises to crystallize your unique market position and create messaging that resonates with NYC's sophisticated business audiences.
Create atomic design systems with future-proof visual frameworks ensuring instant recognition. From logo systems to complete brand element libraries, we build cohesive identities that command attention across every touchpoint in the competitive NYC corporate landscape.
Design timeless, versatile logo systems with primary marks, secondary lockups, and responsive variations. We create scalable identity marks that maintain impact from mobile screens to Times Square billboards, with complete construction grids and usage guidelines.
Comprehensive brand documentation ensuring consistency as your company scales. From voice and tone frameworks to asset libraries and template systems, we create living documents that maintain brand integrity across teams, agencies, and global offices.
Conversion-focused website experiences mapping buyer journeys and optimizing for enterprise leads. We design responsive, high-performing sites with strategic content hierarchies that convert NYC's discerning corporate decision-makers into clients and partners.
User-centered design for enterprise platforms and B2B products. Through lightning-fast iteration sprints and data-driven usability testing, we create zero-friction experiences that drive adoption and engagement among demanding corporate users.
In New York City's fast-paced corporate environment, your brand needs to work harder than anywhere else. We combine strategic positioning with design excellence to create brands that open doors—whether you're pitching to venture capitalists in Manhattan, competing for enterprise contracts, or scaling across boroughs. Our evidence-backed frameworks and conversion-focused design help you stand out in crowded markets, build trust with sophisticated stakeholders, and accelerate growth in the world's most competitive business ecosystem.
Helping ambitious companies build brands that win in competitive markets.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design excellence meeting New York's demanding standards.
Evidence-backed positioning frameworks and competitive intelligence that cut through NYC's noise and capture attention.
World-class senior design talent at 3x lower cost than NYC in-house hires without compromising quality.
Workshop-to-launch in weeks with turnarounds as fast as 48 hours to meet aggressive NYC timelines.
Complete solutions from positioning strategy through visual identity to digital implementation eliminating coordination headaches.
Design leaders bringing global expertise to NYC businesses.
Co-founder
Before co-founding What if Design, Akhila designed innovative LEED-certified buildings and led urban interventions worth over $100 million that impacted millions of people globally. Her architectural background brings systematic thinking and human-centered design principles to every branding project. Akhila studied architecture at IIT Kharagpur, where she developed her passion for creating spaces—both physical and digital—that solve real problems. She combines strategic vision with meticulous attention to detail, ensuring that every brand identity not only looks exceptional but serves clear business objectives. Her experience scaling complex design projects translates directly to helping NYC corporations build brands that perform across multiple touchpoints and stakeholder groups, from investor presentations to customer-facing digital experiences.
Co-founder
Before co-founding What if Design, Tejas drove business growth for OYO across three countries and ran training programs for over 1,700 people throughout India, giving him deep insights into scaling operations and building consistent brand experiences. His business acumen ensures that every creative decision ties directly to measurable outcomes and growth objectives. Tejas also studied architecture at IIT Kharagpur, where he met Akhila and discovered his talent for translating complex business challenges into clear visual solutions. His unique combination of design sensibility and commercial experience makes him invaluable for NYC corporate clients navigating competitive positioning, market entry, and fundraising. Tejas excels at stakeholder alignment, ensuring that branding initiatives gain buy-in across departments and deliver ROI that satisfies even the most demanding C-suite executives.
What makes a corporate branding agency successful in New York City?
Successful NYC corporate branding agencies combine strategic market positioning with design excellence, understand the city's diverse business ecosystem, and deliver results on aggressive timelines. They must navigate sophisticated stakeholder expectations while creating brands that stand out in the world's most competitive market.
How long does a corporate rebranding project typically take?
What's included in your brand positioning service?
Do you work with NYC-based companies exclusively?
How much does corporate branding cost?
Can you help with both B2B and B2C corporate branding?
What deliverables do you provide at project completion?
How do you ensure brand consistency across all touchpoints?
Let's discuss how strategic branding can accelerate your growth in New York's competitive market.
Share your branding challenges and goals. We'll respond within 24 hours with insights and next steps.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in