Brand Positioning
Story-first market positioning and evidence-backed competitive strategy that clarifies your climate value proposition, differentiates your sustainability impact, and aligns stakeholders around a compelling environmental mission.
Sustainable design systems are the foundation for creating meaningful climate impact through consistent, scalable visual and strategic frameworks. They unite brand identity, digital experiences, and product interfaces around environmental principles—ensuring every design decision accelerates decarbonization, resource efficiency, and stakeholder engagement. For climate tech companies, deep tech innovators, and green economy leaders, these systems transform complex sustainability narratives into compelling, trustworthy experiences that convert investors, partners, and customers.
Comprehensive design systems that embed climate values into every brand touchpoint, digital experience, and product interface.
Story-first market positioning and evidence-backed competitive strategy that clarifies your climate value proposition, differentiates your sustainability impact, and aligns stakeholders around a compelling environmental mission.
Future-proof visual systems with WCAG-accessible color palettes, sustainable typography hierarchies, and brand element libraries that establish instant recognition while communicating environmental credibility across all touchpoints.
User-centered experience design mapping climate tech buyer journeys, creating zero-friction conversion paths for pilots and partnerships, and ensuring accessibility compliance for enterprise and government sustainability contracts.
Pixel-perfect interface design with scalable component libraries, climate-focused data visualizations, and design tokens ensuring consistency across web platforms, mobile energy apps, and enterprise sustainability dashboards.
Delightful micro-interactions and animations that bring climate solutions to life—from carbon impact visualizations to renewable energy dashboards—creating engaging experiences that convert technical complexity into accessible understanding.
Comprehensive brand documentation with usage rules, asset libraries, and voice frameworks ensuring your climate message remains consistent as you scale from startup to enterprise, across teams and partner agencies.
A sustainable design system is more than visual consistency—it's a strategic asset that accelerates your climate mission. By establishing reusable components, accessibility standards, and environmental storytelling frameworks, you create digital experiences that build trust with investors, convert enterprise buyers, and inspire consumer adoption. Our systems reduce design debt, eliminate costly redesigns during funding rounds, and ensure every pixel advances decarbonization goals while maintaining brand integrity across products, platforms, and partnerships.
From seed-stage cleantech startups to Series B climate ventures securing institutional capital.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We're the strategic design partner for climate companies ready to transform impact into influence.
Deep specialization in climate tech, clean energy, and sustainability—we speak the language of decarbonization, grid optimization, and circular economy.
3x cheaper than hiring in-house senior designers while delivering full-service strategic design from brand to product.
Workshop-to-launch in weeks, not months—with turnaround times as fast as 48 hours for critical funding materials and product launches.
Design Declares certified and exclusively focused on climate solutions—your environmental impact is our design compass, ensuring authentic sustainability storytelling.
Climate-focused designers with architecture and business expertise.
Co-founder
Akhila brings a unique blend of architectural rigor and digital innovation to climate design challenges. Before co-founding What if Design, she designed innovative LEED-certified buildings and led urban interventions valued at over $100 million, impacting millions of people across sustainable infrastructure projects. Her architectural background—rooted in systems thinking and environmental performance—informs her approach to creating design systems that balance beauty, functionality, and ecological responsibility. At What if Design, Akhila translates complex climate technologies into compelling digital experiences, helping cleantech companies communicate breakthrough innovations to investors, partners, and customers. Her work spans brand strategy, UX design, and visual identity for renewable energy platforms, carbon marketplaces, and sustainable infrastructure ventures—always with an eye toward measurable environmental impact and business outcomes.
Co-founder
Tejas combines strategic business acumen with design excellence to help climate companies scale their impact. Before co-founding What if Design, he drove business growth for OYO across three countries and ran training programs reaching 1,700+ people throughout India—experience that taught him how to align design with measurable business outcomes. His background in rapid scaling, market expansion, and operational efficiency shapes What if Design's approach to creating design systems that grow with climate ventures from MVP to enterprise. Tejas specializes in conversion-focused design, brand positioning, and go-to-market strategies for deep tech and cleantech companies. Whether it's a pitch deck that unlocks Series A funding, a website that converts pilot customers, or a product interface that drives user adoption, his work is guided by one principle: great design accelerates climate solutions by making complex innovations accessible, credible, and irresistible to key stakeholders.
What are examples of sustainable design?
Sustainable design examples include LEED-certified building interfaces, carbon tracking dashboards with accessible data visualizations, renewable energy platforms using eco-conscious color palettes, circular economy marketplaces with resource-efficient UX patterns, and climate tech websites optimized for performance to reduce digital carbon footprints. These designs prioritize accessibility, longevity, and environmental messaging.
What is an example of a sustainable system?
What is climate-conscious design?
How long does it take to build a sustainable design system?
What's included in a sustainable design system?
How much does a sustainable design system cost?
Can you update our existing design system to be more sustainable?
Do you work with international climate tech companies?
Let's discuss how strategic design can accelerate funding, partnerships, and market adoption for your sustainability mission.
Climate emergency certification demonstrating environmental commitment
Exclusive focus serving 50+ sustainability-focused organizations
Design partner for Accel-backed climate ventures
Share your sustainability goals and we'll craft a strategic design approach that converts stakeholders, accelerates funding, and scales your environmental mission. Expect a response within 24 hours.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in