Transform your brand into a consistent, recognizable force with professional style guide design. Our comprehensive brand documentation ensures every touchpoint—from digital to print—reflects your vision with precision, empowering your team and partners to maintain brand integrity as you scale.
From foundational brand positioning to comprehensive guidelines, we create complete brand systems that scale with your organization.
Story-first market positioning with clear value-prop frameworks and evidence-backed competitive positioning strategy. Includes stakeholder alignment exercises, data-driven audience insights, and research-backed competitive scans that validate creative choices.
Complete visual systems including logo design, color palettes, typography scales, and brand element libraries. We create atomic design systems with future-proof visual frameworks that ensure instant recognition and omnichannel consistency.
Timeless logo systems with primary marks, secondary variations, responsive lockups, and construction grids. Includes clear space rules, minimum sizes, color variations, and production-ready vector and raster files for all applications.
Comprehensive brand standards documentation including usage rules, asset libraries, voice and tone frameworks, typography guidelines, and color specifications. Future-proof systems that scale with company growth and ensure consistency.
Scalable component libraries with design tokens, spacing systems, and accessibility standards. Build consistent experiences across platforms with reusable patterns that accelerate development and maintain brand integrity.
Strategic brand foundations including market positioning, competitive analysis, value proposition development, and messaging hierarchies. Data-driven insights that differentiate your brand and align stakeholders around a unified vision.
Your brand is more than a logo—it's the promise you make to customers, partners, and investors. Our professional brand style guides document every element of your visual and verbal identity, creating a single source of truth that eliminates inconsistency. From color specifications to voice guidelines, we build living systems that empower teams to execute flawlessly while maintaining the flexibility to evolve with your organization's growth.
Leading organizations trust us to build brand systems that accelerate growth and maintain consistency.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
We combine strategic thinking with design excellence to create brand systems that drive business results.
Data-driven brand positioning backed by competitive research and stakeholder alignment exercises that validate every creative decision.
Living brand guidelines that scale with your organization, eliminating costly redesigns and ensuring consistency as you grow from startup to enterprise.
3x cheaper than hiring in-house senior designers with full-service capabilities from strategy to comprehensive documentation and implementation support.
Workshop-to-launch delivery measured in weeks, not months, with turnaround times as fast as 48 hours for specific deliverables and revisions.
Design partners with proven experience scaling brands for innovation-driven organizations.
Co-founder
Akhila brings deep expertise in translating complex innovations into compelling brand experiences. Before co-founding What if Design in 2020, she designed innovative LEED buildings and led urban interventions worth $100M+ that impacted millions of people. Her architectural background gives her a unique systems-thinking approach to brand design—creating visual identities that are not just beautiful, but strategically engineered for scalability. At What if Design, Akhila leads brand positioning and visual identity projects, applying the same rigor she used in sustainable architecture to help purpose-driven organizations build brands that stand the test of time. Her work has helped clients raise multiple funding rounds and establish market leadership in competitive sectors.
Co-founder
Tejas combines business growth expertise with strategic design thinking to create brand systems that drive measurable results. Before co-founding What if Design in 2020, he drove business growth for OYO across 3 countries and ran programs that trained 1,700+ people throughout India. This operational experience gives him deep insight into the real-world challenges organizations face when scaling their brands across teams, markets, and touchpoints. At What if Design, Tejas leads brand strategy and guidelines development, ensuring every design decision connects to business outcomes. His approach transforms brand guidelines from static documents into living systems that empower teams to execute consistently while adapting to market demands. His strategic frameworks have helped clients navigate successful pivots, expansions, and fundraising initiatives.
What's included in a brand style guide?
A comprehensive brand style guide includes logo usage rules with construction grids and clear space requirements, complete color systems with Pantone, RGB, and HEX specifications, typography guidelines with hierarchy and usage examples, iconography and visual element libraries, voice and tone frameworks for all communications, photography and illustration guidelines, application examples across digital and print touchpoints, and template libraries for common uses like presentations and social media.
How long does it take to create brand guidelines?
Do you help implement the guidelines after delivery?
Can you work with our existing brand elements?
What's the difference between visual identity and brand guidelines?
How do you ensure our brand guidelines stay relevant as we grow?
What format will we receive the brand guidelines in?
How much does brand style guide design cost?
Talk to our team about creating comprehensive brand guidelines that empower your organization to scale with consistency.
Share your project details and we'll respond within 24 hours with next steps and timeline estimates.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in