Transform your brand into a powerful market force with visual identity design that commands attention across every touchpoint. Our strategic approach combines logo systems, color psychology, and scalable design frameworks to create distinctive brand identities that drive recognition, trust, and business growth nationwide. From startups building their first impression to established enterprises modernizing their market presence, we craft cohesive visual languages that position you competitively and resonate with your target audiences.
Comprehensive visual branding solutions from logo creation to complete design systems that scale with your business.
Custom logo systems with primary marks, secondary variations, responsive lockups, and construction grids. We create timeless, versatile logos that maintain recognition across all applications and scale perfectly from business cards to billboards.
Story-driven market positioning with evidence-backed competitive analysis, value proposition frameworks, and stakeholder alignment. We clarify your market differentiation and create messaging that resonates with decision-makers and establishes category leadership.
Comprehensive brand element libraries including color palettes, typography scales, iconography, illustration styles, photography guidelines, and design tokens. We build atomic design systems that ensure consistency and enable effortless scaling across teams.
Detailed brand manuals documenting usage rules, asset libraries, voice frameworks, and application standards. We create living documents that maintain brand integrity across departments, partners, and global markets while eliminating costly inconsistencies.
Conversion-focused web interfaces with pixel-perfect layouts, responsive breakpoints, and compelling visual hierarchies. We translate your brand identity into digital experiences that engage visitors and drive business outcomes.
Sales enablement materials, pitch decks, infographics, social media assets, and campaign collateral. We create on-brand marketing materials that empower your team to communicate consistently and professionally across every customer touchpoint.
Your visual identity is more than aesthetics—it's the visual language that communicates your value, builds trust, and differentiates you in competitive markets. We create future-proof design systems combining strategic brand positioning, timeless visual elements, and comprehensive guidelines that scale from startup to enterprise. Our approach ensures instant recognition, omnichannel consistency, and a professional presence that opens doors with investors, partners, and customers nationwide.
We've helped companies secure funding, win enterprise contracts, and establish market leadership through strategic design.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Strategic visual identity expertise that combines business acumen with design excellence.
We start with 90-minute stakeholder alignment workshops and competitive research to ensure every design decision supports your business goals.
We build future-proof design frameworks with atomic design principles and comprehensive guidelines that scale effortlessly as you grow.
Workshop-to-launch in 4-6 weeks with turnarounds as fast as 48 hours, delivering professional identities 3x faster than in-house teams.
From brand positioning to website design to ongoing collateral, we're your end-to-end creative partner eliminating the need for multiple agencies.
Strategic designers with proven track records.
Co-founder
Akhila brings architectural precision and strategic thinking to every visual identity project. Before co-founding What if Design in 2020, she designed innovative LEED-certified buildings and led $100M+ urban interventions impacting millions of people. Her background in large-scale spatial design informs her approach to brand systems—creating visual identities that are both beautiful and structurally sound, capable of scaling across any medium or market. Akhila's expertise lies in translating complex business strategies into cohesive visual languages that resonate with diverse stakeholders, from investors to end customers. Her work has helped organizations establish credibility, secure funding rounds, and differentiate themselves in competitive markets nationwide.
Co-founder
Tejas combines business growth expertise with design strategy to create visual identities that drive measurable results. Before founding What if Design, he drove business expansion for OYO across three countries and trained 1,700+ people throughout India, developing a deep understanding of what makes brands succeed in competitive markets. His unique perspective connects visual design decisions directly to business outcomes—ensuring every color choice, typography selection, and brand element serves strategic goals. Tejas specializes in positioning frameworks and competitive differentiation, helping clients articulate their unique value through compelling visual narratives. His work has enabled companies to accelerate pilot programs, unlock catalytic capital, and win strategic partnerships through brand identities that build immediate trust and credibility with decision-makers.
What is visual identity design?
Visual identity design is the comprehensive system of visual elements that represent your brand, including your logo, color palette, typography, iconography, imagery style, and design principles. It's the visual language that makes your brand instantly recognizable across all customer touchpoints—from your website and marketing materials to social media and product packaging. A strong visual identity creates consistency, builds trust, differentiates you from competitors, and communicates your brand values without words.
How much does a brand identity designer cost?
How long does it take to develop a complete visual identity?
What's included in your visual identity design services?
Do you offer brand strategy along with visual design?
Can you redesign our existing brand identity?
Will our visual identity work across all marketing channels?
Do you provide ongoing design support after the initial project?
Let's discuss how strategic visual identity design can accelerate your business growth and market differentiation.
Committed to sustainable design practices
Partners with leading global organizations
Consistently rated excellent by clients
Share your project details and we'll respond within 24 hours with a tailored proposal and timeline. Let's build a visual identity that drives business results.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in