Market Positioning Strategy
Story-first positioning frameworks that clearly differentiate your brand in competitive markets, backed by research and competitive analysis to validate creative choices and guide strategic decisions.
Position your brand to win in competitive markets with strategic clarity that resonates with investors, partners, and customers. Our story-first brand positioning frameworks transform vague value propositions into compelling market narratives backed by competitive intelligence and stakeholder alignment—giving you the clarity to stand out, fundraise confidently, and accelerate growth.
Strategic brand positioning solutions that clarify your market differentiation and align stakeholders around a compelling value proposition.
Story-first positioning frameworks that clearly differentiate your brand in competitive markets, backed by research and competitive analysis to validate creative choices and guide strategic decisions.
Evidence-backed value proposition frameworks that articulate your unique benefits and competitive advantages, helping B2B buyers understand why they should choose your solution over alternatives.
Data-driven competitive positioning strategy and market differentiation matrices that identify whitespace opportunities and inform strategic brand decisions for category leadership.
90-minute stakeholder alignment exercises designed to unite leadership teams around a shared vision, ensuring consistent messaging and strategic clarity across all touchpoints.
Clear narrative structures and messaging hierarchies that cascade from core positioning to audience-specific messaging, ensuring consistency across investor pitches, sales conversations, and marketing materials.
Strategic positioning optimization specifically designed for fundraising readiness, helping you articulate your market opportunity, competitive advantage, and growth potential to investors with confidence.
Stop losing deals to competitors with clearer positioning. Our brand positioning consulting combines 90-minute stakeholder workshops, data-driven audience insights, and competitive intelligence to create story-first frameworks that resonate. Whether you're preparing for fundraising, entering new markets, or establishing category leadership, we align your team around a compelling value proposition that differentiates you from the competition and communicates your worth to B2B decision-makers.
See how our strategic positioning guidance has helped companies clarify their message and accelerate growth.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic positioning expertise that goes beyond surface-level branding to deliver measurable business outcomes.
Every positioning recommendation is validated through competitive scans, audience research, and data-driven insights—not guesswork.
Our 90-minute workshops unite leadership teams around a shared strategic vision, eliminating misalignment that stalls growth.
4-6 week positioning sprints deliver complete frameworks, from positioning statements to messaging hierarchies, without sacrificing quality.
Get senior-level strategic consulting at 3x less cost than hiring in-house, with full-service support from discovery to implementation.
Experienced strategists who've positioned brands for global impact.
Co-founder
Akhila brings a strategic design mindset honed through years of designing innovative LEED-certified buildings and leading urban interventions worth over $100M that impacted millions of people. Her architectural background informs her approach to brand positioning—viewing businesses as systems that need coherent structure, clear hierarchy, and purposeful design. Before co-founding What if Design in 2020, she developed expertise in translating complex technical solutions into compelling narratives for diverse stakeholders, from government agencies to community members. At What if Design, Akhila leads positioning strategy for climate tech and sustainability-focused organizations, helping them articulate their unique value in crowded markets. Her work emphasizes evidence-backed frameworks that align internal teams and resonate with external audiences—investors, partners, and customers alike.
Co-founder
Tejas combines strategic business acumen with deep positioning expertise developed during his time driving growth for OYO across three countries and training over 1,700 professionals throughout India. His experience scaling operations in diverse markets gives him unique insight into the challenges of maintaining brand clarity during rapid growth. Tejas specializes in competitive positioning strategy and stakeholder alignment, having facilitated countless workshops that unite leadership teams around shared visions. Before co-founding What if Design in 2020, he mastered the art of distilling complex business models into compelling narratives that drive action. At What if Design, Tejas leads competitive analysis and value proposition development, helping organizations identify market whitespace and articulate differentiation that wins investors, partners, and customers in competitive landscapes.
What are the 3 C's of brand positioning?
The 3 C's of brand positioning are Company (your strengths and capabilities), Customers (your target audience's needs and perceptions), and Competitors (how others are positioned in the market). Effective positioning finds the sweet spot where your company's unique strengths meet customer needs in ways competitors can't replicate. Our positioning frameworks analyze all three dimensions through research and stakeholder workshops to identify your differentiation.
What is the 3 7 27 rule of branding?
How much does a branding consultant cost?
How long does a brand positioning project take?
What deliverables do I receive from brand positioning consulting?
Do you work with companies outside of climate tech?
How do you ensure stakeholder alignment during positioning projects?
Can you help us position for a specific fundraising round?
Let's discuss how strategic positioning can accelerate your growth and fundraising success.
Committed to climate-positive design practices
Accel Partners and top-tier investors
Global delivery, local expertise
Share your positioning challenges and we'll schedule a consultation to discuss how our strategic frameworks can clarify your market differentiation and accelerate growth.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in