Most climate and deep-tech startups have the technology. What slows them down is a product experience that has not caught up — flows built fast, onboarding that confuses rather than converts, and interfaces that make investors and partners work harder than they should. What if Design brings research-backed UX strategy and execution to Seed through Series B companies, helping you reduce friction, accelerate user adoption, and build the kind of credibility that closes deals.
From early research through dev handoff, every service is built around one goal: making your product easier to adopt, easier to use, and easier to sell.
We map how users actually move through your product, not how you intended them to. That means identifying where drop-off happens, where the flow breaks, and where a simpler path gets more users to the outcome faster. Deliverables include user journey maps, information architecture, wireframes, and usability test findings.
We translate your product into a visual interface that builds user confidence at every step. Component libraries, design tokens, and accessibility standards ensure your UI can scale without becoming inconsistent or difficult to maintain.
Poorly timed transitions and ambiguous feedback states are small problems that compound into user confusion. We define micro-interactions, animations, and transition logic that make your product feel coherent and predictable, then prototype them so your dev team has no ambiguity at handoff.
Before you build, we prototype. We run structured research sprints, build testable prototypes, and validate assumptions with real users. The goal is to reduce engineering rework by surfacing UX problems before they become code.
Your website is often the first place an enterprise buyer, investor, or partner forms a view of your company. We design and build websites that translate complex technology into clear, audience-specific messaging, with buyer journeys, high-fidelity design, and Webflow or Framer builds included.
When you have one shot — a conference launch, a partnership announcement, a funding round — the landing page needs to do real work. We structure content hierarchies, sequence trust signals, and design calls to action for the specific audience you are driving traffic toward.
Climate and deep-tech startups often build product experiences the way they build the technology itself: fast, focused on function, and prioritized around what the engineering team can ship. That works for getting to market. It rarely works for getting to adoption. At What if Design, we approach UX as a strategic layer, not a visual one. We map where users lose confidence, where flows create friction, and where your interface is doing the opposite of what your sales team is telling prospects it does. Then we redesign it through structured research, sprint-based iteration, and dev-ready handoffs your team can execute without translation overhead. The result is a product experience that moves users to value faster, gives enterprise buyers more confidence, and builds a design foundation that scales as your product grows.
From Seed-stage climate tech startups to Series B deep-tech companies, we have helped product teams close the gap between where their UX is and where it needs to be to win pilots, enterprise buyers, and investor confidence.
"Working with What if Design has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What if Design has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What if Design has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design that moves at startup speed, grounded in user evidence, and built to scale with your product.
Every design decision starts with evidence. We run user research, analyze behavioral data, and align with your stakeholders before a single screen is designed.
We work in structured sprints with clear deliverable windows, including turnarounds as fast as 48 hours when you have a hard deadline to hit.
We build component libraries and design systems your product team can own and extend, so there is no design debt six months from now when the product grows.
Senior design strategy and execution at a cost that makes sense for your stage, without the overhead of building an in-house team.
A team that brings architectural systems thinking and operational strategy to design, built for the complexity of deep-tech and climate products.
Co-founder
Akhila brings architectural precision and systems thinking to digital design. Before co-founding What if Design, she was designing LEED-certified buildings and leading urban interventions exceeding $100M in value — projects that required understanding how people move through, interpret, and trust built environments. That same instinct shapes her approach to UX. She leads design strategy at What if Design, building product experiences that are coherent at scale and grounded in how users actually think. Her work spans enterprise SaaS platforms and consumer-facing applications, always anchored in research and focused on outcomes that are measurable, not just aesthetic.
Co-founder
Tejas combines strategic business thinking with design execution, bringing a growth-oriented perspective to What if Design's work. Before co-founding the company, he drove business growth for OYO across three countries and ran training programs reaching over 1,700 people across India. That experience gave him a clear-eyed view of what makes digital products succeed in complex, multi-market environments — and how design functions as a competitive lever, not just a surface. At What if Design, Tejas leads client strategy, translating business requirements into design briefs that keep the team focused on outcomes. His background in operations and growth means he understands the full customer journey, from first impression through conversion to retention. That perspective shapes how What if Design approaches every engagement.
UI/UX designers provide services across the full design process: user research, information architecture, wireframing, prototyping, visual interface design, interaction design, usability testing, design system creation, and ongoing optimization based on user feedback and behavioral data.
Tell us where your product experience is falling short, and we'll share a clear view of what's creating friction and how to fix it.
Share what is not working in your product experience, and we will respond within 24 hours with a clear perspective on what is creating friction and how we would approach it.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in