Transform your brand from invisible to indispensable with expert positioning strategies that cut through market noise. Whether you're launching a new venture or repositioning for growth, professional brand positioning creates the strategic foundation that defines your market space, differentiates your value, and aligns stakeholders around a compelling vision that resonates with your target audience.
Comprehensive positioning strategies that transform how your market perceives and values your brand.
Story-first market positioning frameworks and evidence-backed competitive strategies that define your unique market space. We conduct 90-minute stakeholder alignment exercises and competitive scans to validate creative positioning choices that resonate with B2B buyers.
Clear value-prop frameworks that articulate your competitive advantage and communicate measurable value to decision-makers. Research-driven positioning statements backed by data-driven audience insights ensure your message cuts through market noise.
Comprehensive competitive analysis reports and market differentiation matrices that identify white space opportunities. We help you establish category leadership by positioning your brand where competitors can't follow, backed by research and strategic thinking.
Cohesive messaging hierarchies and brand narrative frameworks that align all stakeholder communications. From executive positioning to product messaging, we create consistent stories that build authority and trust across every customer touchpoint.
Comprehensive visual identity systems including logo design, color palettes, typography, and brand element libraries. We create atomic design systems that ensure instant recognition and omnichannel consistency as your brand scales.
Future-proof brand standards documentation spanning 50-100 pages with digital asset toolkits, usage rules, and voice guidelines. We create living brand systems that scale with your growth and maintain consistency across teams and agencies.
Professional brand positioning goes beyond surface-level messaging to create strategic market differentiation that drives business results. Through rigorous competitive analysis, stakeholder alignment workshops, and evidence-backed frameworks, expert positioning strategies establish your unique value in crowded markets. The result: clarity that converts prospects, messaging that resonates with decision-makers, and a strategic foundation that accelerates fundraising, partnerships, and market penetration.
Our positioning strategies have helped brands secure funding, win partnerships, and dominate markets.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We combine strategic rigor with creative excellence to deliver positioning that performs.
Data-driven audience insights and competitive scans validate every positioning decision, ensuring market resonance.
90-minute stakeholder workshops align vision and eliminate months of internal debate through structured exercises.
From positioning strategy to visual identity to website implementation—we deliver complete brand systems, not just documents.
3x cheaper than in-house senior designers with turnaround times as fast as 48 hours to weeks.
Strategic designers who've positioned brands for millions of users.
Co-founder
Akhila brings deep strategic thinking honed through designing innovative LEED buildings and $100M+ urban interventions that impacted millions of people. Before co-founding What if Design in 2020, she worked on large-scale architectural projects where understanding stakeholder alignment, market differentiation, and strategic positioning was critical to project success. At What if Design, she leads brand positioning engagements that have helped climate tech companies secure funding, establish market authority, and differentiate in crowded categories. Her architectural background brings a systems-thinking approach to brand strategy—considering how every positioning decision cascades through visual identity, messaging, and customer experience. Akhila's expertise lies in translating complex technical innovations into compelling market narratives that resonate with investors, partners, and enterprise buyers.
Co-founder
Tejas combines business strategy with design excellence, bringing experience from driving business growth for OYO across 3 countries and running programs that trained 1700+ people throughout India. Before co-founding What if Design in 2020, he developed deep expertise in market positioning, competitive strategy, and stakeholder alignment while scaling operations across diverse markets. At What if Design, he leads positioning strategy engagements that align internal teams, clarify market differentiation, and establish competitive advantage. His business background ensures every positioning decision connects to measurable outcomes—whether accelerating pilots, unlocking capital, or winning strategic partners. Tejas excels at facilitating stakeholder workshops that cut through complexity and build consensus around bold positioning choices. His approach combines rigorous competitive analysis with creative storytelling to position brands for category leadership.
What are the 4 types of positioning strategies?
The four main types are: (1) Attribute-based positioning—focusing on specific features or qualities; (2) Benefit-based positioning—emphasizing the value customers receive; (3) Use/application positioning—defining when or how your product is used; and (4) Competitor-based positioning—differentiating directly against competitors. Professional strategists often combine multiple approaches for maximum impact.
What are the 5 P's of positioning?
How long does a brand positioning project typically take?
What's the difference between brand positioning and brand strategy?
How do you validate a positioning strategy?
Can positioning work for both B2B and B2C audiences?
What happens after positioning strategy is complete?
How much does professional brand positioning cost?
Talk to our positioning experts for a free consultation on differentiating your brand.
Certified climate-conscious design practice
Positioning work for Accel portfolio companies
Delivered for Ministry of Health Saudi Arabia
Share your positioning challenges and goals. We'll respond within 24 hours with a customized approach and next steps.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in