Professional Branding Services for Business Growth

Our branding services are 3x more cost-effective than hiring in-house senior designers. Minimum Viable Brands start at accessible rates for 4-6 week engagements including narrative, visual identity, iconography, WCAG-AA palette, and brand guidelines. Comprehensive brand positioning and visual identity projects are scoped based on complexity and deliverables. We offer transparent pricing with no hidden fees, and can provide detailed quotes after understanding your specific business needs and strategic objectives.

The four primary types of branding are: (1) Corporate Branding—establishing your overall company identity and reputation; (2) Product Branding—creating distinct identities for individual products or services; (3) Personal Branding—building recognition for individuals like founders or executives; and (4) Service Branding—differentiating intangible offerings through consistent experience design. At What if Design, we specialize in corporate and product branding for purpose-driven organizations, with particular expertise in positioning technology companies, sustainability ventures, and innovation-focused enterprises for market leadership.

Timeline depends on project scope. Our Minimum Viable Brands deliver essential brand systems in 4-6 weeks, ideal for startups needing rapid market entry. Comprehensive brand positioning projects take 4-6 weeks and include stakeholder workshops, competitive analysis, and strategic frameworks. Full visual identity with logo systems, color palettes, typography, and brand guidelines typically requires 4-6 weeks. We work in agile sprints with regular check-ins, allowing for iteration while maintaining momentum. Turnaround times range from 48 hours for urgent deliverables to several weeks for complete brand transformations.

Deliverables vary by service but typically include: Brand Positioning projects deliver value proposition frameworks, positioning statements, competitive analysis reports, and messaging hierarchies. Visual Identity projects include primary and secondary logo systems, color palettes with technical specifications, typography scales, iconography, design element libraries, and usage rules. Brand Guidelines include comprehensive documentation (50-100 pages), digital asset toolkits, print/digital/social media rules, voice and tone frameworks, and template libraries. All deliverables are production-ready with specifications for developers, printers, and marketing teams.

Yes, we offer flexible ongoing support through our subscription services. Design Supercharger ($6,999/month, currently $4,999 with inaugural discount) provides end-to-end strategic collaboration with weekly check-ins, flexible design backlog, and activities including brand strategy, marketing collateral, pitch decks, and website updates. Design Essentials ($3,999/month, currently $2,999 with inaugural discount) covers small pre-defined tasks like landing pages, presentations, infographics, and social media graphics with bi-weekly check-ins. Both services ensure your brand evolves consistently as your business grows, with quarterly pricing options available.

We build atomic design systems with comprehensive brand guidelines that document every aspect of your visual and verbal identity. Our guidelines include precise specifications for logo usage, color systems (Pantone, RGB, HEX), typography hierarchies, spacing rules, iconography, photography styles, and voice/tone frameworks. We provide digital asset toolkits with templates for common applications, design tokens for scalable implementation, and clear usage rules for print, digital, and social media. Living documentation ensures consistency whether your team is creating pitch decks, updating websites, or briefing external agencies, eliminating quality control issues as you scale.

We excel at both creating new brands and reimagining existing ones. For rebrands, we begin with comprehensive audits assessing current brand equity, stakeholder perceptions, and market positioning. Our process includes stakeholder alignment workshops to preserve what's working while addressing gaps in differentiation, consistency, or market relevance. Whether modernizing outdated identities for Series B announcements, repositioning for new market categories, or refreshing visual systems while maintaining recognition, we ensure smooth transitions that honor your history while positioning you for future growth. Many clients come to us when preparing for fundraising, entering new markets, or establishing category leadership.

To begin, we need understanding of your business objectives, target audiences, competitive landscape, and any existing brand assets. Initial discovery includes: business background (founding story, mission, value propositions), market context (competitors, category positioning, differentiation), audience profiles (customer segments, stakeholder priorities), project scope (specific deliverables, timelines, budget), and examples of brands you admire (with rationale). We conduct 90-minute stakeholder alignment workshops to gather insights and ensure leadership consensus. For rebrands, we review existing materials and audit current brand usage. This foundation enables us to develop evidence-backed strategies that drive measurable business outcomes.