User Experience (UX) Design
Map user journeys, create information architectures, build wireframes, conduct usability testing, and validate designs with real users. We design effortless flows backed by data-driven insights and iterative testing.
What if Design brings world-class UI/UX expertise to India's most ambitious tech ventures. With dual hubs in San Francisco and Bangalore, we combine global design standards with deep understanding of India's unique digital landscape—from mobile-first users to regional accessibility needs. Our remote-first model delivers enterprise-grade interfaces at 3x better value than traditional agencies.
From user research to pixel-perfect interfaces, we deliver comprehensive design solutions that drive user engagement and business growth.
Map user journeys, create information architectures, build wireframes, conduct usability testing, and validate designs with real users. We design effortless flows backed by data-driven insights and iterative testing.
Craft pixel-perfect interfaces with scalable component libraries, design tokens, and accessibility-first approach. Build consistent cross-platform experiences with delightful micro-interactions and clear visual hierarchies.
Design engaging micro-interactions, animations, and transitions that delight users. Create interactive prototypes for testing and stakeholder validation with seamless state changes and responsive feedback.
Design conversion-focused website architectures with mapped buyer journeys, pixel-perfect interfaces, and mobile-first responsiveness. Translate complex innovations into compelling web experiences that convert visitors to customers.
Create high-converting single-page experiences optimized for campaigns. Structure content hierarchies for diverse audiences, place trust signals strategically, and design A/B test variations for maximum lead generation.
Develop cohesive visual systems with logo design, color palettes, typography, and brand guidelines. Build future-proof identities that scale across all touchpoints and establish instant market recognition.
We don't just make things look good—we solve business problems through design. Our process combines strategic workshops, user research, and rapid iteration to create interfaces that users love and businesses depend on. From startup MVPs to enterprise platforms serving millions, we've helped Indian companies accelerate growth, win funding rounds, and dominate their markets with design that converts.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
We bring Silicon Valley expertise to India with a team that understands both markets.
Dual presence in San Francisco and Bangalore gives us unique insight into India's tech ecosystem while maintaining world-class design quality that competes globally.
Get senior-level design talent at a fraction of traditional agency costs without compromising on quality, speed, or strategic thinking.
Our remote-first model and agile workflows enable turnarounds as fast as 48 hours for critical projects, helping you stay ahead of market demands.
From brand strategy to website development to product UX—we handle everything so you get consistent, cohesive experiences across all customer touchpoints.
IIT-trained designers with global experience.
Co-founder
Akhila brings a unique blend of architectural thinking and digital design expertise to every project. Before co-founding What if Design, she worked on innovative LEED-certified buildings and urban interventions worth over $100 million, impacting millions of people across India. Her architectural background gives her an exceptional ability to think systemically—seeing how every design element connects to create cohesive user experiences. At What if Design, Akhila leads strategic design initiatives, combining her passion for sustainability with data-driven design methodologies. She's particularly skilled at translating complex technical concepts into intuitive interfaces, making her invaluable for deep tech and climate tech projects. Her work has helped Indian startups secure funding, scale rapidly, and compete on global stages.
Co-founder
Tejas combines business acumen with design thinking to create solutions that don't just look good—they drive measurable business results. Before co-founding What if Design, he drove business growth for OYO across three countries and designed training programs that reached over 1,700 people throughout India. This experience gave him deep insights into scaling businesses and understanding diverse user needs across different markets. At What if Design, Tejas leads client partnerships and ensures every design decision aligns with strategic business objectives. His ability to bridge the gap between design and business makes him essential for projects requiring rapid iteration and market validation. Whether it's optimizing conversion funnels or reimagining customer experiences, Tejas brings a results-oriented approach that Indian startups and enterprises value highly.
What makes What if Design different from other UI/UX agencies in India?
We combine global design standards with local market expertise through our dual San Francisco-Bangalore presence. Unlike traditional agencies, we're 3x more cost-efficient while delivering the same quality as top-tier international firms. Our remote-first model enables rapid turnarounds (as fast as 48 hours) and we offer full-service support from brand strategy to development, eliminating the need for multiple vendors.
How long does a typical UI/UX design project take?
Do you provide development services or just design?
What is your pricing structure for UI/UX design services?
Can you work with our existing brand guidelines?
Do you conduct user research and usability testing?
What industries do you specialize in?
How do you ensure designs are accessible and mobile-friendly?
Schedule a free consultation to discuss your project goals and see how we can help you achieve them.
Tell us about your project and we'll get back to you within 24 hours with a tailored proposal and next steps.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in