Transform your brand's visual identity with comprehensive audit services that uncover inconsistencies, align stakeholder vision, and position your business for breakthrough growth. Our strategic brand audits reveal opportunities to strengthen recognition, enhance credibility, and accelerate market positioning—essential for businesses seeking investor confidence and customer trust.
Comprehensive brand evaluation services from positioning strategy to visual identity optimization, designed to strengthen market presence.
Story-first market positioning assessment with value-prop framework evaluation, competitive positioning analysis, and stakeholder alignment exercises to clarify differentiation and strengthen market communication strategies.
Comprehensive evaluation of logo systems, color palettes, typography scales, and brand element libraries to identify consistency gaps and opportunities for enhanced recognition across all touchpoints.
Deep-dive analysis of existing brand standards, usage rules, and asset libraries to identify gaps preventing scalable brand consistency and recommend improvements for team adoption.
Research-backed competitive scanning to benchmark visual identity against market leaders, identify differentiation opportunities, and validate strategic positioning choices for category leadership.
Website, landing page, and digital touchpoint evaluation to assess visual consistency, user experience quality, and conversion optimization opportunities across all customer-facing platforms.
90-minute strategic exercises bringing leadership teams together to align on brand vision, identify inconsistencies, and establish clear priorities for brand evolution and market positioning.
Our visual brand audits go beyond surface-level aesthetics to uncover the strategic positioning gaps holding your business back. Through competitive analysis, stakeholder interviews, and comprehensive touchpoint reviews, we identify precisely where brand inconsistencies erode trust and where opportunities exist to strengthen market differentiation. You'll receive a detailed action roadmap prioritizing quick wins and long-term initiatives—from refining your value proposition to establishing scalable visual systems that support rapid growth.
See how strategic brand audits have transformed businesses from overlooked startups to category leaders.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Strategic brand expertise meets mission-driven execution.
Research-backed audits combining competitive analysis, stakeholder alignment workshops, and data-driven insights that validate every creative decision.
Workshop-to-deliverable turnaround in weeks, with actionable recommendations that your team can implement immediately for measurable business impact.
Comprehensive brand audits delivered at 3x less cost than in-house senior designers, without compromising strategic depth or creative quality.
Design Declares certified partners specializing in purpose-driven organizations, bringing deep expertise in positioning brands that challenge business-as-usual and drive meaningful change.
Strategic design partners with proven expertise.
Co-founder
Akhila brings deep expertise in strategic design from her experience designing innovative LEED-certified buildings and leading urban interventions worth over $100M that impacted millions of people. Her architectural background gives her a unique systems-thinking approach to brand strategy—understanding how visual identity must function across complex organizational touchpoints. At What if Design, she leads brand positioning work, combining rigorous competitive analysis with stakeholder alignment methodologies honed through years of navigating multi-million-dollar public sector projects. Akhila's approach ensures brand audits deliver actionable frameworks that teams can implement, not just theoretical recommendations. Her commitment to climate-focused design drives the firm's mission to make great design accessible for organizations challenging business-as-usual.
Co-founder
Tejas brings a rare blend of business growth expertise and design thinking from his experience driving OYO's expansion across three countries and training over 1,700 professionals throughout India. His strategic mindset ensures brand audits connect directly to business outcomes—identifying how visual consistency impacts conversion rates, investor confidence, and market positioning. Tejas specializes in translating complex brand strategy into clear, implementable roadmaps that leadership teams can rally behind. His background scaling operations informs What if Design's efficient audit methodologies, delivering comprehensive insights in weeks rather than months. At What if Design, Tejas leads client strategy and ensures every brand audit addresses real business challenges, from fundraising positioning to market differentiation. His passion for climate work drives the firm's focus on purpose-driven organizations.
What is included in a visual brand audit?
A comprehensive visual brand audit includes brand positioning analysis, visual identity assessment (logos, colors, typography), brand guidelines review, competitive benchmarking, digital presence evaluation across all touchpoints, stakeholder alignment workshops, and a detailed action roadmap prioritizing quick wins and strategic initiatives. You'll receive research-backed recommendations with clear implementation priorities.
How long does a brand audit take?
How much does a visual brand audit cost?
Do you provide implementation support after the audit?
What makes your brand audits different from competitors?
Can you conduct brand audits remotely?
Who should participate in the brand audit process?
What deliverables will we receive?
Talk to our strategic design experts to discuss your brand audit needs and get a customized proposal.
Share your brand challenges and we'll get back to you within 24 hours with a customized audit proposal and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in