Transform your market presence with strategic brand positioning that cuts through the noise. Our data-driven approach aligns stakeholders, clarifies your value proposition, and establishes competitive differentiation that resonates with decision-makers and investors. From story-first positioning frameworks to evidence-backed competitive strategies, we help ambitious organizations command authority in their category.
Comprehensive positioning strategies that align vision, clarify differentiation, and establish market authority.
Story-first market positioning that defines your unique space in the competitive landscape. We conduct deep competitive analysis and audience research to craft positioning statements that resonate with target buyers and establish clear differentiation.
Evidence-backed value proposition frameworks that articulate your core offering's benefits. Through stakeholder workshops and customer insights, we develop clear, compelling value statements that align internal teams and convert prospects.
Data-driven competitive positioning that identifies market gaps and opportunities. We analyze competitor messaging, market trends, and buyer needs to position your brand where it can win and command premium value.
Cohesive messaging hierarchies that translate positioning into compelling communication. From executive narratives to sales messaging, we ensure consistent, powerful storytelling across all touchpoints.
90-minute intensive sessions that unite leadership around shared vision and positioning. Through structured exercises, we resolve internal disagreements and build consensus on market strategy and brand direction.
Authority-building positioning strategies for companies seeking industry leadership. We craft positioning that establishes thought leadership, attracts media attention, and positions you as the go-to expert in your space.
Discovery & Stakeholder Alignment
We begin with intensive stakeholder interviews and 90-minute alignment workshops to understand your vision, goals, and internal perspectives. This phase uncovers hidden assumptions, resolves conflicts, and establishes shared objectives that guide the entire positioning strategy.
Market & Competitive Research
Audience Insight Development
Positioning Framework Creation
Validation & Implementation Roadmap
See how our strategic positioning has helped companies clarify their market stance and accelerate growth.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic positioning expertise backed by real results and proven methodologies.
Every positioning decision is validated through comprehensive market research, competitive analysis, and audience insights—not gut feelings or creative whims.
Our 90-minute stakeholder workshops resolve years of internal disagreement, creating consensus and accelerating decision-making for immediate market impact.
Access senior-level strategic thinking at 3x lower cost than traditional agencies or in-house hires, without compromising on quality or depth.
From workshop to final positioning framework in weeks, not months. Our agile process delivers strategic clarity when you need it most—before funding rounds, launches, or market expansions.
Strategic thinkers with real-world business experience.
Co-founder
Akhila brings a unique perspective to brand positioning, shaped by her experience designing innovative LEED buildings and managing $100M+ urban interventions that impacted millions of people. Before co-founding What if Design in 2020, she honed her strategic thinking by solving complex spatial and communication challenges at scale. Her architectural background informs her systematic approach to positioning—understanding how every element must work together to create cohesive, impactful brand experiences. Akhila's expertise lies in translating complex value propositions into clear, compelling positioning frameworks that resonate with both technical and executive audiences. She leads What if Design's strategic engagements, conducting stakeholder alignment workshops and competitive research that form the foundation of every positioning project. Her collaborative approach ensures that positioning strategies are not only strategically sound but also practically implementable across organizations.
Co-founder
Tejas brings deep business acumen to brand positioning, developed through his experience driving growth for OYO across three countries and training over 1,700 professionals throughout India. Before co-founding What if Design in 2020, he mastered the art of scaling operations and aligning diverse teams around shared objectives—skills that directly translate to creating positioning strategies that actually get adopted. His background in business development gives him an innate understanding of what resonates with investors, partners, and customers. Tejas specializes in competitive positioning and value proposition development, using data-driven insights to identify market opportunities and craft differentiation strategies that win. He leads What if Design's research initiatives, conducting market analysis and audience studies that ensure positioning is grounded in reality, not assumptions. His pragmatic approach helps clients move from strategy to execution quickly, with frameworks that guide decision-making long after the engagement ends.
What is brand positioning and why does my company need it?
Brand positioning is the strategic process of defining how your company is uniquely different from competitors and why customers should choose you. It clarifies your value proposition, target audience, and competitive advantages. Without clear positioning, companies struggle with inconsistent messaging, difficulty attracting ideal customers, and challenges differentiating in crowded markets. Strong positioning aligns internal teams, guides marketing decisions, and makes sales conversations more effective.
How long does a brand positioning project typically take?
What deliverables will I receive from a positioning engagement?
How do you ensure stakeholder alignment during the positioning process?
What research methods do you use to validate positioning?
Can you help reposition an established brand or only new companies?
How is your positioning approach different from traditional brand strategy?
What happens after the positioning project is complete?
Talk to our positioning experts for a free consultation on your brand strategy needs.
Certified member committed to climate action through design.
Positioning partner for major brands and VC-backed startups.
Proven track record since 2020 delivering positioning results.
Share your positioning challenges and business goals. We'll respond within 24 hours with initial insights and next steps for your strategic engagement.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in