Technical Performance Audit
Deep analysis of site speed, Core Web Vitals, mobile responsiveness, accessibility compliance, and technical SEO to identify critical performance blockers affecting user experience and search rankings.
In 2026's competitive digital landscape, your website must work harder than ever. Our comprehensive audit and strategy services uncover hidden conversion barriers, competitive gaps, and untapped opportunities across your digital presence. We combine data-driven analysis with strategic design thinking to deliver actionable roadmaps that align your website with aggressive business goals—whether you're preparing for fundraising, launching new products, or scaling impact.
Comprehensive analysis and strategic planning to transform your digital presence into a high-performing business asset.
Deep analysis of site speed, Core Web Vitals, mobile responsiveness, accessibility compliance, and technical SEO to identify critical performance blockers affecting user experience and search rankings.
Systematic evaluation of user journeys, CTA effectiveness, form completion rates, and drop-off points to uncover friction preventing visitors from becoming qualified leads or customers.
Benchmarking against industry leaders and direct competitors to identify differentiation opportunities, content gaps, and best practices your website should adopt to gain competitive advantage.
Evaluation of visual consistency, messaging clarity, value proposition strength, and brand narrative coherence across all website touchpoints to ensure strategic alignment with business positioning.
Heuristic evaluation of information architecture, navigation patterns, visual hierarchy, and interaction design to identify usability issues frustrating target audiences and reducing engagement.
Prioritized action plan with phased recommendations, effort-impact matrices, and implementation timelines aligned to business objectives like fundraising, product launches, or market expansion for 2026.
Discovery & Goal Alignment Workshop
We begin with stakeholder interviews and collaborative workshops to understand your business objectives, target audiences, competitive landscape, and success metrics. This ensures our audit focuses on insights that drive real business outcomes rather than vanity metrics.
Comprehensive Data Collection & Analysis
Competitive Benchmarking & Market Research
Strategic Synthesis & Prioritization
Roadmap Presentation & Implementation Planning
Our strategic audits have helped organizations 2x conversion rates, secure funding rounds, and reposition for market leadership.
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
Strategic website audits require both analytical rigor and creative problem-solving expertise.
We connect technical performance, user experience, brand alignment, and business objectives into unified strategic recommendations.
Deep understanding of climate tech buyer journeys, investor expectations, and technical communication challenges unique to sustainability-focused organizations.
We deliver prioritized implementation plans with effort estimates and success metrics—not just PDF reports that sit on shelves.
Beyond audits, we offer end-to-end implementation from brand strategy to website development, ensuring seamless execution of recommendations.
Experienced design strategists who've driven digital transformation for climate leaders.
Co-founder
Akhila brings a unique perspective to website strategy, having designed innovative LEED buildings and led $100M+ urban interventions impacting millions before co-founding What if Design. Her architectural background enables systems-level thinking—understanding how individual website components interact to create holistic user experiences. At What if Design, she's led strategic audits and digital transformations for organizations like TATA1mg and Ministry of Health Saudi Arabia, helping them align digital presence with ambitious growth goals. Akhila's strategic frameworks balance aesthetic excellence with rigorous business outcome prioritization, ensuring websites don't just look beautiful but drive measurable impact. Her experience scaling complex projects from concept to implementation makes her invaluable for organizations navigating digital transformation while pursuing aggressive climate and business objectives.
Co-founder
Tejas combines business growth expertise with design strategy, having driven OYO's expansion across 3 countries and trained 1700+ professionals before co-founding What if Design. His business-first approach to website audits focuses relentlessly on conversion metrics, lead quality, and ROI rather than subjective design opinions. At What if Design, he's helped climate tech startups translate strategic audit insights into funded growth—supporting multiple successful fundraising rounds through website repositioning and digital optimization. Tejas excels at connecting website performance to business KPIs, making him the ideal partner for leadership teams who need strategic recommendations tied to revenue, investor confidence, or market share goals. His systematic frameworks for prioritizing improvements based on effort-impact matrices ensure teams focus resources on changes that move the business needle most dramatically.
What does a comprehensive website audit include?
Our audit covers six key areas: technical performance (site speed, Core Web Vitals, mobile optimization), conversion funnel analysis (user journeys, CTA effectiveness, drop-off points), competitive positioning (benchmarking against 5-10 competitors), brand alignment (messaging consistency, visual coherence), user experience (information architecture, navigation, accessibility), and strategic roadmap development with prioritized recommendations tied to your business goals.
How long does a website audit and strategy project take?
What's the difference between a website audit and a redesign?
Do you provide implementation support after the audit?
How do you measure the success of audit recommendations?
Can you audit websites built on any platform?
What makes your audit process different from automated tools?
Do you specialize in auditing websites for specific industries?
Schedule a free 30-minute consultation to discuss your website challenges and strategic goals for 2026.
Signatory committed to climate action through design
Strategic partner to leading climate tech organizations
End-to-end capabilities from strategy to execution
Share your website URL and biggest challenges. We'll respond within 24 hours with a preliminary assessment and consultation scheduling options.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in