Transform your brand's visual communication with a comprehensive typography audit that evaluates readability, consistency, and brand alignment. Our expert-led analysis examines typeface choices, hierarchies, spacing, and accessibility compliance while delivering actionable recommendations to strengthen your brand identity and enhance user experience across all touchpoints.
Comprehensive typography analysis and strategic brand assessment services to elevate your visual identity and communication effectiveness.
Story-first market positioning with clear value-prop frameworks and evidence-backed competitive positioning strategy. Includes 90-minute stakeholder alignment exercises and data-driven audience insights to validate creative choices.
Complete visual identity systems including logo design, color palettes, typography scales, and brand element libraries. Build atomic design systems with future-proof visual frameworks for instant recognition.
Comprehensive brand standards documentation including usage rules, asset libraries, voice/tone frameworks, and typography guidelines. Living documents that scale with company growth and prevent brand inconsistency.
Our typography audit goes beyond aesthetics to evaluate how your typeface choices impact brand perception, readability, and user engagement. We analyze font hierarchies, spacing systems, accessibility compliance, and cross-platform consistency to identify gaps and opportunities. You'll receive a detailed report with prioritized recommendations that align typography with your brand refresh goals, ensuring every letter strengthens your market position and resonates with your target audience.
Discover how we've helped leading organizations transform their brand communication through strategic typography and design.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design expertise combined with climate-focused mission and proven track record with leading organizations.
Research-backed typography analysis using proven frameworks validated across unicorns, VCs, and government projects.
3x cheaper than in-house senior designers with full-service approach from audit to implementation.
Workshop-to-delivery in weeks with turnaround times as fast as 48 hours for priority deliverables.
Mission-aligned partnership with climate-focused organizations building breakthrough innovation for sustainable impact.
Design strategists with proven track records in innovation and impact.
Co-founder
Akhila brings deep expertise in strategic design thinking from her work designing innovative LEED-certified buildings and urban interventions valued at over $100 million. Her architectural background informs her approach to typography and visual systems, treating every brand element as part of a larger structural framework. Before co-founding What if Design, she created impactful spatial and visual experiences for millions of people, developing a keen understanding of how design decisions scale across diverse audiences. At What if Design, Akhila leads brand strategy and visual identity projects, applying her rigorous methodology to help climate tech and sustainability organizations communicate complex innovations with clarity and conviction. Her work combines architectural precision with strategic business thinking, ensuring that typography and brand systems are not just beautiful, but functionally aligned with organizational goals and market positioning.
Co-founder
Tejas brings a unique business-growth perspective to design strategy, having driven OYO's expansion across three countries and trained over 1,700 people throughout India. His background in operations and training informs his approach to typography audits and brand systems, ensuring recommendations are not only visually compelling but also practically implementable across organizations. Before co-founding What if Design, Tejas developed expertise in scaling processes and communicating complex value propositions to diverse stakeholders, skills that translate directly into creating typography systems that work for both technical and business audiences. At What if Design, Tejas leads client partnerships and strategic planning, translating typography and brand insights into actionable roadmaps that align with business objectives. His experience training hundreds of teams means he understands how brand guidelines must be designed for adoption, not just aesthetic excellence, ensuring typography standards are embraced and consistently applied across growing organizations.
What are the 5 pillars of brand identity?
The 5 pillars of brand identity are: (1) Brand Positioning - your unique market position and value proposition; (2) Brand Personality - the human characteristics and tone of your brand; (3) Visual Identity - logos, colors, typography, and design elements; (4) Brand Voice - the consistent communication style and messaging; (5) Brand Experience - how customers interact with and perceive your brand across all touchpoints. Together, these pillars create a cohesive, recognizable brand that resonates with your target audience.
How long does a typography audit take?
What deliverables are included in the audit?
Do you also implement the typography recommendations?
How does typography impact brand perception?
What's included in accessibility compliance review?
Can you audit typography for both digital and print materials?
How does the audit support our brand refresh goals?
Schedule a consultation with our design strategists to discuss your brand refresh goals and typography needs.
Remote-first design services with hubs in San Francisco and Bangalore, serving purpose-driven organizations worldwide.
2 Continents
Geographic Reach
Remote-First
Service Model
Weeks, Not Months
Time to Launch
Connect with us to explore how we can support your brand refresh, wherever you're located.
Climate action commitment certification
Partners include TATA1mg, Ministry of Health Saudi Arabia
Focused expertise in sustainability sector
Share your brand refresh goals and we'll craft a customized typography audit proposal within 48 hours.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in