Strategic Market Positioning
Evidence-backed competitive analysis and market differentiation strategies that establish your unique position in crowded climate tech sectors.
Transform your climate tech venture from overlooked to unforgettable. Our story-first positioning frameworks help American innovators cut through the noise, align stakeholders around a unified vision, and communicate complex solutions with clarity that resonates with investors, enterprise buyers, and strategic partners.
Comprehensive strategic services that transform your market presence and competitive advantage.
Evidence-backed competitive analysis and market differentiation strategies that establish your unique position in crowded climate tech sectors.
Clear, compelling frameworks that articulate your solution's impact to diverse audiences—from technical buyers to C-suite decision-makers.
90-minute intensive sessions that unify leadership teams around a shared vision, messaging hierarchy, and go-to-market strategy.
American climate tech companies face fierce competition for attention, capital, and customers. Our positioning methodology combines stakeholder alignment exercises, competitive intelligence, and audience insights to create frameworks that don't just sound good—they drive measurable business outcomes. We've helped ventures clarify their differentiation before critical fundraising rounds, establish authority in emerging categories, and transform complex technologies into compelling market narratives that resonate from the boardroom to the trade show floor.
Positioning strategies that helped climate ventures secure funding and win enterprise partnerships.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring strategic rigor and climate expertise to every positioning engagement.
Deep domain knowledge working with American clean tech, deep tech, and sustainability ventures navigating complex B2B markets.
Research-backed positioning validated through competitive scans, audience insights, and stakeholder alignment exercises—not guesswork.
Complete positioning frameworks delivered in 4-6 weeks, perfect for pre-fundraising timelines and market entry deadlines.
Access senior-level brand strategy expertise at 3x less cost than hiring an in-house strategist or traditional agency.
Strategic designers with climate tech market expertise.
Co-founder
Akhila brings architectural precision to brand strategy, having designed innovative LEED buildings and led $100M+ urban interventions impacting millions before co-founding What if Design. Her systems-thinking approach helps climate tech founders see the bigger picture—translating complex technical innovations into positioning frameworks that resonate across diverse stakeholder groups. With deep experience in sustainable design and large-scale implementation, Akhila understands how to position breakthrough technologies for adoption in conservative industries. She leads positioning workshops that uncover hidden competitive advantages and align leadership teams around compelling market narratives. Her architectural background informs her belief that great positioning, like great buildings, requires both vision and structural integrity.
Co-founder
Tejas combines business acumen with strategic design thinking, having driven growth for OYO across three countries and trained 1,700+ people throughout India before co-founding What if Design. His experience scaling businesses in competitive markets gives him unique insight into positioning challenges American climate tech companies face—from differentiating in crowded categories to communicating value to enterprise buyers. Tejas excels at translating technical complexity into clear value propositions that drive business outcomes. He leads competitive analysis and market research initiatives that validate positioning decisions with data. His growth background ensures every positioning framework connects directly to revenue goals, whether securing pilot customers, winning strategic partnerships, or closing funding rounds.
What's included in a brand positioning engagement?
Our 4-6 week positioning service includes stakeholder alignment workshops, competitive analysis and market research, value proposition frameworks, positioning statements, messaging hierarchy development, and narrative documentation. You'll receive strategic frameworks ready to inform all downstream brand and marketing efforts.
How long does the positioning process take?
Do you work with early-stage companies or only established brands?
How do you ensure the positioning resonates with our target audience?
Can you help if we're entering a new market or pivoting our business model?
How is your approach different from traditional brand strategy agencies?
What if our leadership team has conflicting views on positioning?
Will we own all the positioning frameworks and materials?
Schedule a consultation to discuss your positioning challenges and strategic goals.
Share your positioning challenges and we'll respond within 24 hours with next steps and availability.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in