Brand Positioning Strategy
Story-first market positioning with clear value propositions, competitive differentiation, and stakeholder alignment. Data-driven insights and research validate every creative choice for maximum impact.
Transform how your organization communicates its value. What if Design crafts compelling brand narratives and messaging frameworks that resonate with investors, partners, and customers—turning complex innovations into clear, persuasive stories that drive business results and accelerate growth.
Comprehensive brand communication solutions from strategic positioning to visual identity—designed to clarify your value and accelerate growth.
Story-first market positioning with clear value propositions, competitive differentiation, and stakeholder alignment. Data-driven insights and research validate every creative choice for maximum impact.
Design cohesive visual systems including logos, color palettes, typography, and brand elements. Create future-proof identities that ensure instant recognition and omnichannel consistency.
Comprehensive brand standards documentation with usage rules, asset libraries, and voice frameworks. Eliminate inconsistency and ensure brand integrity across all touchpoints.
Your breakthrough innovation deserves a breakthrough story. We craft messaging frameworks that cut through market noise, positioning your organization as a category leader. Through 90-minute stakeholder alignment exercises and evidence-backed research, we transform complex value propositions into clear narratives that resonate with investors, partners, and customers—accelerating pilots, unlocking capital, and winning strategic partnerships.
See how we've helped purpose-driven organizations clarify their message and accelerate growth.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Strategic design excellence meets climate action—your partner for breakthrough communication.
Evidence-backed positioning validated by competitive research and audience insights—every creative decision grounded in strategy.
Specialized in sustainability and climate tech messaging—we understand technical innovation and communicate it clearly to investors and customers.
Workshop-to-launch in weeks, with turnarounds as fast as 48 hours—delivering strategic excellence without slowing your momentum.
3x cheaper than in-house senior designers with full-service expertise—strategic brand consulting that fits startup and scale-up budgets.
Design strategists dedicated to amplifying purpose-driven innovation.
Co-founder
Akhila brings deep strategic design expertise from designing innovative LEED buildings and leading urban interventions worth over $100M that impacted millions of people. Her architectural background informs a systems-thinking approach to brand strategy—seeing how messaging connects to broader organizational ecosystems. At What if Design, she leads brand positioning engagements, facilitating stakeholder alignment workshops that transform complex technical innovations into clear, compelling narratives. Her work bridges technical credibility with emotional resonance, ensuring climate tech and sustainability ventures communicate effectively with investors, partners, and customers. Akhila's strategic frameworks have helped organizations secure funding, win pilots, and establish category leadership.
Co-founder
Tejas combines business growth expertise with design thinking, having driven OYO's expansion across three countries and trained over 1,700 people throughout India. This operational background gives him unique insight into how brand messaging connects to business outcomes—from customer acquisition to investor relations. At What if Design, he ensures every positioning framework aligns with commercial goals and growth strategies. His approach to brand messaging emphasizes measurable impact: accelerating pilots, shortening sales cycles, and unlocking capital. Tejas leads competitive positioning research and value proposition development, translating market insights into differentiation strategies that win. His frameworks help climate tech ventures cut through crowded markets and establish themselves as category leaders.
What does a brand consultant do?
A brand consultant develops strategic frameworks that clarify your organization's market position, value proposition, and messaging. We conduct stakeholder alignment workshops, competitive research, and audience analysis to create positioning strategies, messaging hierarchies, and communication guidelines that differentiate your brand and drive business results.
How much to charge for brand messaging?
How long does a brand messaging project take?
What's included in a brand positioning engagement?
Do you work with companies outside climate tech?
Can you help refine existing brand messaging?
How do you measure brand messaging success?
What's your approach to stakeholder alignment?
Let's discuss your positioning challenges and explore how strategic messaging can accelerate your growth.
Climate action commitment signatory
Global collaboration capability
Climate-focused since 2022
Share your positioning challenges and we'll show you how strategic messaging can accelerate your growth. Expect a response within 24 hours.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in