Strategic Brand Positioning
Story-first market positioning with evidence-backed competitive analysis, stakeholder alignment exercises, and clear value proposition frameworks that differentiate your business in crowded markets.
Transform how your business communicates its unique value to customers. Our strategic value proposition design process helps you articulate what makes your offering indispensable, aligning your entire organization around a clear, compelling message that resonates with your target audience and drives meaningful business outcomes.
Comprehensive strategic services to define, articulate, and implement your unique market value across all customer touchpoints.
Story-first market positioning with evidence-backed competitive analysis, stakeholder alignment exercises, and clear value proposition frameworks that differentiate your business in crowded markets.
Design comprehensive brand identities including logo systems, color palettes, typography, and visual language that authentically communicate your value proposition across all touchpoints.
Design user-centered websites with optimized buyer journeys, compelling content hierarchies, and strategic CTAs that convert visitors by clearly communicating your unique value.
Create comprehensive brand standards documentation, usage rules, and asset libraries that ensure consistent value proposition communication across teams and channels.
Design high-converting single-page experiences with optimized conversion funnels, compelling CTAs, and strategically placed trust signals that drive qualified leads.
Map user journeys, design intuitive information architectures, and prototype experiences that embed your value proposition into every customer interaction with your product.
Our value proposition design process goes beyond messaging to create a strategic foundation for your entire business. Through intensive stakeholder workshops, data-driven audience research, and competitive market analysis, we develop positioning frameworks that align your team and resonate with customers. We transform abstract differentiators into concrete value statements that drive business growth.
Our value proposition designs have helped organizations secure funding, win strategic partnerships, and accelerate customer acquisition.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring strategic rigor and creative excellence to every value proposition project.
Evidence-backed frameworks combined with 90-minute stakeholder alignment exercises ensure organizational buy-in and market relevance.
Comprehensive competitive analysis and audience research validate every creative decision with market intelligence and customer insights.
Workshop-to-launch timelines measured in weeks, not months, with turnaround as fast as 48 hours for critical deliverables.
Full-service value proposition design at 3x lower cost than hiring in-house senior strategists and designers.
Strategic design leaders with proven track records in value creation.
Co-founder
Akhila brings unparalleled strategic vision to value proposition design, honed through years of designing innovative LEED-certified buildings and leading $100M+ urban interventions that impacted millions of people. Her architectural background gives her a unique systems-thinking approach to business strategy, understanding how every element of a value proposition must work together as an integrated whole. At What if Design, she leads positioning workshops that have helped organizations from unicorn startups to government ministries articulate their unique market value. Akhila's ability to distill complex offerings into clear, compelling value statements has been instrumental in helping clients secure funding rounds, win enterprise contracts, and establish category leadership. Her work combines rigorous strategic frameworks with creative storytelling, ensuring that value propositions resonate both intellectually and emotionally with target audiences. She's passionate about helping purpose-driven organizations communicate their impact and believes that clarity of value is the foundation of sustainable business growth.
Co-founder
Tejas brings a rare combination of business strategy and design thinking to value proposition development, shaped by his experience driving growth for OYO across three countries and training 1,700+ people throughout India. His deep understanding of business operations and market dynamics enables him to craft value propositions that aren't just compelling statements, but actionable strategic frameworks that align entire organizations. At What if Design, Tejas leads the research and competitive analysis that grounds every value proposition in market reality. His systematic approach to stakeholder alignment has helped teams from 5-person startups to 100+ employee organizations rally around a unified vision of their market value. Tejas excels at translating abstract competitive advantages into concrete customer benefits, ensuring that value propositions drive tangible business outcomes like increased conversions, shorter sales cycles, and stronger customer retention. His workshop facilitation skills create environments where diverse stakeholders can collaborate effectively, building consensus around positioning that truly differentiates. He believes that a well-crafted value proposition is the most powerful tool a business can have for sustainable competitive advantage.
What is the Value Proposition Design?
Value Proposition Design is a strategic process that helps businesses clearly articulate the unique value they deliver to customers. It involves mapping customer needs, defining how your offerings solve specific problems, and crafting compelling positioning statements that differentiate you in the market. Our process includes stakeholder workshops, competitive analysis, audience research, and the development of frameworks that align your entire organization around a clear value message.
What are the 5 key values of a value proposition?
What is a good example of a value proposition?
How long does a value proposition design project take?
What deliverables do I receive?
How do you ensure stakeholder alignment?
What research informs your value proposition design?
Can you help implement the value proposition across our organization?
Let's craft a value proposition that differentiates you, aligns your team, and drives business growth.
Share your positioning challenges and business goals. We'll respond within 24 hours with insights and next steps for your value proposition design project.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in