Brand Positioning & Strategy
Story-first market positioning with value-prop frameworks, competitive analysis, and stakeholder alignment exercises. Build differentiated positioning that resonates with B2B buyers and establishes category leadership.
Transform your enterprise brand with strategic visual identity design that builds recognition, trust, and market authority. Our comprehensive approach combines timeless logo systems, cohesive color palettes, and scalable design frameworks that evolve with your business—delivering professional brand assets that resonate across every customer touchpoint and competitive landscape.
Comprehensive branding solutions from strategic positioning to complete visual systems that scale with your enterprise.
Story-first market positioning with value-prop frameworks, competitive analysis, and stakeholder alignment exercises. Build differentiated positioning that resonates with B2B buyers and establishes category leadership.
Design complete logo systems, color palettes, typography scales, and brand element libraries. Create atomic design systems with future-proof visual frameworks ensuring instant recognition and omnichannel consistency.
Build timeless logo systems with primary marks, secondary variations, responsive lockups, and construction grids. Design versatile applications that maintain quality across all sizes and contexts.
Document comprehensive brand standards with usage rules, asset libraries, voice frameworks, and template systems. Create living brand books that eliminate inconsistency and scale with growth.
Establish design tokens, component libraries, spacing systems, and accessibility standards. Build scalable frameworks that ensure consistency across product families and digital touchpoints.
Deploy visual identity across all channels with digital asset toolkits, print specifications, and team training. Ensure seamless adoption across departments, agencies, and global offices.
Your visual identity is more than aesthetics—it's a strategic business asset. We build recognition systems that command attention in competitive markets, establish instant credibility with enterprise buyers, and scale seamlessly as you grow. Our approach combines data-driven positioning research with timeless design principles, creating visual frameworks that work across every touchpoint from pitch decks to product interfaces. Whether you're launching, rebranding, or modernizing, we deliver complete brand systems that eliminate inconsistency and accelerate market recognition.
We've helped enterprise clients establish market authority and accelerate growth through strategic visual identity systems.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Strategic design excellence that aligns with your business objectives and scales with your growth.
Story-first positioning backed by competitive research, stakeholder alignment workshops, and data-driven insights that validate creative choices.
Future-proof design frameworks built on atomic principles that grow from MVP to enterprise-scale applications across channels.
3x cheaper than hiring in-house senior designers with full-service approach from strategy through implementation and documentation.
Workshop-to-launch in 4-6 weeks with lightning-fast iteration sprints and prioritized design backlogs for agile timelines.
Founders with proven expertise scaling brands and driving business impact.
Co-founder
Before co-founding What if Design in 2020, Akhila spent years designing innovative LEED-certified buildings and leading urban interventions valued at over $100M that impacted millions of people. Her architectural background brings a unique systems-thinking approach to visual identity design, ensuring brands are built on solid strategic foundations that scale. At What if Design, Akhila leads the visual design practice, combining her expertise in spatial design with brand strategy to create cohesive identity systems. Her work has helped establish credibility for climate tech ventures, secured funding rounds for deep tech startups, and transformed how purpose-driven organizations communicate their value. Akhila's architectural training informs her meticulous attention to design systems, ensuring every brand element serves both aesthetic and functional purposes. Her approach balances timeless design principles with contemporary market needs, creating visual identities that remain relevant as companies evolve from startup to enterprise scale.
Co-founder
Tejas brings a strategic business perspective to visual identity design, drawing from his experience driving growth for OYO across three countries and running training programs for 1,700+ people throughout India before co-founding What if Design. His deep understanding of business scalability, market positioning, and organizational alignment ensures that every visual identity system is built to support commercial objectives. At What if Design, Tejas leads brand strategy and client partnerships, translating complex business challenges into clear design briefs. His experience scaling operations across diverse markets gives him unique insight into building brand systems that work across cultures, channels, and growth stages. Tejas has orchestrated brand transformations that helped clients raise multiple investment rounds, enter new markets, and establish category leadership. His strategic workshops uncover the positioning insights that differentiate brands in crowded markets, while his focus on measurable outcomes ensures design decisions drive real business impact. Tejas's collaborative approach brings stakeholders together around shared vision, accelerating decision-making and ensuring brand systems align with organizational goals.
What's included in a complete visual identity design package?
Our comprehensive visual identity package includes brand positioning and strategy development, complete logo system design (primary mark, secondary variations, responsive lockups), color palette with WCAG-AA accessibility compliance, typography system and hierarchy, iconography and visual element libraries, design tokens and specifications, and a complete brand guidelines document with usage rules and asset toolkits.
How long does it take to develop a complete visual identity?
What's the difference between visual identity and branding?
How do you ensure our visual identity scales as we grow?
Can you work with our existing brand elements or do we start fresh?
What file formats and assets will we receive?
How do you handle stakeholder alignment during the design process?
What makes your approach different from other design agencies?
Schedule a consultation to discuss your brand objectives and explore how we can help.
Certified member committed to climate action
Trusted by Fortune 500 and leading tech ventures
Remote-first expertise across San Francisco and Bangalore
Share your project details and brand objectives. We'll respond within 24 hours with next steps and timeline estimates.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in