Component Library Development
Build reusable, accessible component libraries with atomic design principles. Create buttons, forms, cards, and complex modules that maintain consistency across all digital touchpoints while reducing development time.
Transform your digital products with comprehensive design systems that scale. We build cohesive component libraries, design tokens, and style guides that ensure consistency across platforms while accelerating development velocity. Our strategic approach unites design and engineering teams, reducing design debt and enabling rapid iteration for evolving digital experiences.
End-to-end design system development from atomic components to comprehensive documentation, ensuring scalability and consistency.
Build reusable, accessible component libraries with atomic design principles. Create buttons, forms, cards, and complex modules that maintain consistency across all digital touchpoints while reducing development time.
Establish scalable design token systems defining colors, typography, spacing, and styling properties. Enable seamless theme switching and maintain brand consistency across platforms with centralized design decisions.
Create comprehensive documentation detailing component usage, interaction patterns, accessibility standards, and implementation guidelines. Empower teams with clear references that reduce ambiguity and accelerate onboarding.
Document proven interaction patterns and user flows that solve common design challenges. Build a repository of best practices that guide consistent decision-making across product teams.
Structure organized Figma libraries with variants, auto-layout, and component architecture. Enable designers to work efficiently with design assets that automatically propagate updates across projects.
Streamline collaboration between design and engineering with specifications, code snippets, and implementation guidelines. Reduce miscommunication and ensure pixel-perfect implementation of design intentions.
A robust design system is the foundation for rapid product evolution. We architect comprehensive systems that unify your design language across platforms, reduce inconsistencies, and empower teams to build faster without sacrificing quality. Our approach combines atomic design methodology with practical implementation strategies, ensuring your system evolves with your organization's needs while maintaining brand integrity.
Organizations achieving faster product development and consistent experiences through our design systems.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic partners who understand the intersection of design systems and business velocity.
We architect systems, not just components—building scalable frameworks that grow with your organization.
Workshop-to-launch in weeks with turnaround times from 48 hours to weeks, accelerating your transformation.
3x cheaper than hiring in-house senior designers with full-service expertise from strategy to implementation.
Delivered systems for organizations like TATA1mg and Pristyn care, powering products used by millions.
Design leaders with architecture and business growth backgrounds.
Co-founder
Akhila brings deep systems thinking from her background designing innovative LEED buildings and $100M+ urban interventions impacting millions of people. Her architectural training in large-scale systems informs her approach to digital design systems—understanding how individual components must work harmoniously within complex ecosystems. Before co-founding What if Design, she developed comprehensive design standards for sustainable building projects, translating that expertise into scalable digital component libraries. Her work focuses on creating design systems that balance aesthetic excellence with functional performance, ensuring consistency across platforms while maintaining flexibility for future growth. Akhila's systematic approach helps organizations transform fragmented design approaches into unified, scalable systems that accelerate product development.
Co-founder
Tejas combines strategic business thinking with design systems expertise, informed by his experience driving business growth for OYO across 3 countries and training 1700+ people throughout India. His background in scaling operations and establishing standardized processes translates directly into building design systems that enable organizational growth. Before co-founding What if Design, he implemented training frameworks and operational standards that maintained consistency across diverse markets—experience he now applies to creating design system documentation and governance models. Tejas specializes in ensuring design systems align with business objectives, facilitating adoption across teams, and establishing processes that make systems living, evolving assets rather than static deliverables. His focus on stakeholder alignment ensures design systems become strategic tools that unite cross-functional teams.
What is a design system and why do I need one?
A design system is a comprehensive collection of reusable components, design tokens, patterns, and documentation that establishes a unified design language. You need one to ensure consistency across platforms, accelerate development velocity, reduce design debt, scale efficiently as your organization grows, and improve collaboration between design and engineering teams.
How long does it take to build a design system?
What's included in your design system service?
How do you ensure our design system stays maintained?
Can you build a design system that works across web and mobile?
How do you handle accessibility in design systems?
What tools and formats do you deliver the design system in?
How much does a design system project cost?
Let's discuss how a strategic design system can accelerate your product development and ensure consistency.
Share your requirements and we'll outline how our design system services can transform your digital products.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in