Market Positioning Strategy
Story-first market positioning that clarifies your unique place in the competitive landscape. We conduct research-backed competitive scans and develop positioning statements that resonate with target audiences.
Transform how your organization communicates value in crowded markets. Our story-first brand positioning services help you articulate your unique value proposition, align stakeholders around a unified vision, and establish credible market differentiation that resonates with investors, partners, and enterprise buyers.
Comprehensive strategic positioning solutions that clarify your market differentiation and accelerate business growth.
Story-first market positioning that clarifies your unique place in the competitive landscape. We conduct research-backed competitive scans and develop positioning statements that resonate with target audiences.
Clear value-prop frameworks that articulate your core benefits to B2B buyers. We translate complex offerings into compelling propositions that drive conversion and stakeholder buy-in.
Evidence-backed competitive positioning strategy that identifies your sustainable advantages. Our analysis reveals market gaps and opportunities for category leadership.
90-minute facilitated exercises that align leadership around unified vision and messaging. We eliminate internal misalignment that dilutes market impact.
Data-driven audience analysis that validates creative positioning choices. We uncover buyer motivations, pain points, and decision criteria that inform strategic positioning.
Structured narrative frameworks that cascade from core positioning to channel-specific messaging. We ensure consistency across all touchpoints while maintaining flexibility for different audiences.
Our brand positioning services go beyond creative exercises to deliver strategic frameworks validated by market research and competitive analysis. Through collaborative workshops, we align stakeholders around a compelling market position that clearly communicates your value to investors, partners, and enterprise buyers. Every positioning choice is backed by data-driven insights and designed to accelerate pilots, unlock investment, and win strategic partnerships.
Organizations we've helped establish strong market positions and achieve strategic objectives.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic positioning expertise combined with fast execution and collaborative approach.
Every positioning recommendation backed by competitive research, market analysis, and validated audience insights.
Our proven 90-minute workshop methodology aligns stakeholders quickly, eliminating months of internal debate.
Access senior-level strategic expertise at 3x lower cost than traditional agencies or in-house hires.
Seamlessly translate positioning strategy into visual identity, messaging systems, and digital experiences.
Experienced strategists who've driven growth for global organizations.
Co-founder
Before co-founding What if Design, Akhila led strategic design initiatives for innovative LEED buildings and urban interventions worth over $100 million, impacting millions of people. Her architectural training at IIT Kharagpur combined with experience in large-scale projects gives her unique insight into positioning complex technical offerings. At What if Design, Akhila brings this systems-thinking approach to brand positioning, helping organizations articulate their value in ways that resonate with diverse stakeholder groups. She specializes in translating technical innovation into compelling market narratives that drive business outcomes. Her methodology combines rigorous research with creative storytelling to establish authentic market differentiation. Akhila's work has helped organizations secure funding rounds, win strategic partnerships, and establish thought leadership in their categories. She believes great positioning emerges from deep understanding of both the organization's capabilities and the market's unmet needs.
Co-founder
Tejas brings a unique business growth perspective to brand positioning, having driven expansion for OYO across three countries and trained over 1,700 professionals throughout India. His experience scaling businesses in competitive markets gives him practical insight into what positioning strategies actually drive revenue and market share. At What if Design, Tejas leads the strategic alignment process, facilitating workshops that get leadership teams on the same page quickly. His approach combines business acumen with creative thinking to develop positioning frameworks that support aggressive growth goals. Tejas specializes in competitive differentiation analysis, helping organizations identify and articulate sustainable advantages in crowded markets. His methodology emphasizes testing and validation, ensuring positioning strategies work in real-world sales and marketing scenarios. He's helped organizations reposition for new funding rounds, enter adjacent markets, and establish category leadership. Tejas believes effective positioning must balance aspirational vision with credible proof points.
How long does the brand positioning process take?
Our brand positioning engagements typically run 4-6 weeks from kickoff to delivery of final positioning frameworks and messaging hierarchy. This includes stakeholder workshops, competitive research, audience insights gathering, and iterative refinement. We can accommodate accelerated timelines when needed.
What deliverables are included in brand positioning services?
How do you ensure stakeholder alignment during the process?
Can brand positioning help with fundraising or sales?
How do you validate positioning recommendations?
What's included in your competitive differentiation analysis?
Do you provide ongoing positioning support after the initial engagement?
How does brand positioning integrate with visual identity and website projects?
Schedule a consultation to discuss how strategic positioning can accelerate your business growth.
Certified member committed to climate action
Partners include TATA1mg and Accel Partners
Established strategic design partner since 2020
Share your positioning challenges and business goals. We'll schedule a consultation to explore how our strategic positioning services can accelerate your growth.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in