Your logo is the foundation of your brand identity—it's how the world recognizes you. At What if Design, we create distinctive, scalable logo systems that work seamlessly across every touchpoint, from pitch decks to product packaging. Whether you're launching a climate tech startup or rebranding for growth, our team crafts memorable marks that establish instant credibility with investors, partners, and customers.
From initial concepts to final brand guidelines, we deliver complete visual identity systems that scale with your growth.
Create primary logos, secondary marks, and icon variations with construction grids, clear space rules, and usage guidelines. Build timeless, versatile logo systems that maintain recognition across all applications and sizes.
Develop comprehensive color palettes, typography scales, icon libraries, and visual language frameworks. Establish atomic design systems that ensure consistency across all brand touchpoints and future growth.
Define story-first market positioning with clear value propositions and competitive differentiation strategies. Align stakeholders through research-backed frameworks that communicate your unique value to target audiences.
Document comprehensive brand standards including usage rules, asset libraries, voice/tone frameworks, and template systems. Build scalable guidelines that maintain brand integrity across teams, agencies, and global offices.
Design conversion-focused websites with strategic architecture, pixel-perfect interfaces, and SEO-optimized builds. Create responsive experiences that effectively communicate your brand story and drive business outcomes.
Map complete user journeys, build interactive prototypes, and conduct usability testing. Design effortless experiences through data-driven tactics and rapid iteration sprints that validate concepts before development.
Great logos do more than look good—they build instant recognition and trust. We design future-proof logo systems that work flawlessly whether you're presenting to Series A investors, showcasing at industry conferences, or scaling across global markets. Our approach combines strategic thinking with design excellence to create marks that represent your mission, resonate with stakeholders, and maintain consistency as you grow from startup to industry leader.
We've helped climate tech leaders and venture-backed startups build brands that accelerate growth and win stakeholder confidence.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We're strategic partners who understand that great design accelerates business outcomes and climate impact.
We specialize in purpose-driven brands for climate tech, clean tech, and sustainability organizations addressing real environmental challenges.
Workshop-to-launch in weeks, with turnarounds as fast as 48 hours when timing matters for funding rounds or product launches.
3x cheaper than hiring in-house senior designers, with full-service capabilities from brand strategy to website development and product UX.
Build scalable design systems that grow with you—from pitch deck to enterprise platform, maintaining consistency across every touchpoint.
Founded by architects turned brand strategists with a mission to accelerate climate action.
Co-founder
Before co-founding What if Design in 2020, Akhila was designing innovative LEED-certified buildings and leading urban interventions worth over $100 million that impacted millions of people. Her architectural background brings a systems-thinking approach to brand design, where she views visual identity as infrastructure that must perform across contexts and scale. At What if Design, Akhila leads strategic brand positioning and visual identity projects for climate tech organizations, applying the same rigor she brought to sustainable building design. Her work focuses on creating brand systems that establish immediate credibility with investors, partners, and customers while maintaining consistency as companies grow from seed stage to market leaders. Akhila's deep understanding of sustainability challenges informs every project, ensuring brands authentically represent their environmental mission.
Co-founder
Tejas brings a unique business-growth perspective to design strategy, having driven expansion for OYO across three countries and trained over 1,700 people throughout India before co-founding What if Design in 2020. His experience scaling operations and building teams informs his approach to brand design—understanding that visual identity must support measurable business outcomes like pilot conversions, partnership deals, and fundraising success. At What if Design, Tejas leads client strategy and ensures every design decision aligns with business objectives, whether that's accelerating investor interest, winning enterprise contracts, or establishing category leadership. After spending a year speaking with 100+ climate-focused founders and investors, Tejas reoriented the company toward addressing environmental challenges, bringing strategic design capabilities to organizations working on breakthrough climate solutions. His operational mindset ensures brands are not just beautiful but built to drive growth.
What does design and development mean?
Design and development refers to the complete process of creating and building brand systems. Design includes strategic positioning, visual identity creation, logo development, and design system establishment. Development involves translating those designs into functional applications—whether that's coded websites, brand guidelines documentation, or production-ready assets. Together, they ensure your brand not only looks exceptional but works seamlessly across all touchpoints, from pitch decks to digital platforms.
How long does the logo design process take?
What's included in your logo design service?
Can you help with rebranding an existing company?
How much does logo design cost?
Do you provide brand guidelines after logo design?
Can you design logos for specific industries like climate tech?
What file formats will I receive for my logo?
Let's discuss how strategic logo design can accelerate your growth and establish credibility with key stakeholders.
Committed to climate action through design excellence
Chosen by TATA1mg, Pristyn Care, and Accel Partners
Supporting 100+ climate tech organizations worldwide
Schedule a free 30-minute consultation to discuss your brand goals, timeline, and how our strategic design services can accelerate your mission. We typically respond within 24 hours.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in