Brand Positioning Strategy
Evidence-backed market positioning frameworks that clarify your value proposition, differentiate from competitors, and align stakeholders around a unified vision for market leadership.
Transform your organization's market presence with comprehensive brand strategy and identity services that go beyond aesthetics. We craft evidence-backed positioning frameworks, compelling visual systems, and strategic narratives that resonate with investors, partners, and customers—helping purpose-driven companies stand out in competitive markets and communicate complex value propositions with clarity and confidence.
From strategic positioning to visual execution, we provide end-to-end brand services that establish market differentiation and drive business growth.
Evidence-backed market positioning frameworks that clarify your value proposition, differentiate from competitors, and align stakeholders around a unified vision for market leadership.
Comprehensive visual systems including logos, color palettes, typography, and design elements that create instant recognition and scale consistently across all touchpoints.
Detailed documentation of brand standards, usage rules, and asset libraries that ensure consistency across teams, partners, and agencies as your organization scales.
Timeless, versatile logo systems with primary marks, secondary variations, and responsive lockups that maintain recognition from app icons to billboards.
Strategic narrative frameworks and messaging hierarchies that communicate complex innovations clearly to technical audiences, investors, and enterprise decision-makers.
Data-driven competitive analysis and market differentiation strategies that identify white space opportunities and position your brand for category leadership.
Great brands aren't built on aesthetics alone. Our process begins with 90-minute stakeholder alignment workshops and deep competitive research to uncover what truly differentiates your offering. We develop positioning frameworks validated by market insights, craft visual identities that scale with your growth, and create messaging that resonates with everyone from technical teams to C-suite buyers. The result? A brand foundation that accelerates pilots, unlocks funding, and wins strategic partnerships.
We've helped organizations raise funding, win enterprise contracts, and establish market leadership through strategic branding.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring strategic rigor and design excellence to every brand project, ensuring your identity drives measurable business outcomes.
Data-driven positioning frameworks backed by stakeholder workshops, competitive research, and market validation—not guesswork.
Workshop-to-launch in 4-6 weeks with rapid iteration cycles, delivering complete brand systems on aggressive timelines.
Future-proof design systems and comprehensive guidelines that maintain consistency as you scale from seed stage to enterprise.
Full-service branding at 3x lower cost than building in-house teams, with senior-level strategic thinking included.
Founded by design leaders with proven track records.
Co-founder
Akhila brings deep expertise in strategic design from her work on innovative LEED-certified buildings and urban interventions worth over $100 million, impacting millions of lives globally. Her architectural background informs her systematic approach to brand systems—creating identities that are both visually stunning and structurally sound. At What if Design, she leads brand strategy and visual identity projects, applying the same rigorous methodology she used for large-scale urban planning to help organizations establish market-leading brand positions. Her unique blend of strategic thinking and design execution ensures every brand system is built to scale with organizational growth while maintaining consistency across all touchpoints.
Co-founder
Tejas combines business acumen with design thinking, having driven growth for OYO across three countries and trained over 1,700 professionals throughout India. His business development background uniquely positions him to understand the commercial pressures facing organizations—from fundraising timelines to partnership negotiations—and translate those needs into brand strategies that deliver measurable outcomes. At What if Design, Tejas leads strategic positioning and messaging projects, ensuring every brand decision aligns with business objectives. His experience scaling operations across diverse markets informs his approach to creating brand systems that work across cultures, channels, and customer segments while supporting aggressive growth targets.
What's included in a brand strategy engagement?
A comprehensive brand strategy engagement includes stakeholder alignment workshops, competitive analysis and market research, positioning frameworks and value proposition development, messaging architecture and narrative hierarchy, visual identity design (logo, colors, typography), iconography and brand element libraries, WCAG-AA compliant color systems, comprehensive brand guidelines documentation, and a press kit with all brand assets. The typical timeline is 4-6 weeks from kickoff to delivery.
How do you develop brand positioning strategy?
What's the difference between brand strategy and visual identity?
How long does a brand strategy project take?
Do you offer brand strategy without visual design?
How do you ensure brand consistency across teams?
Can you help rebrand an existing organization?
What makes your brand strategy approach different?
Talk to our founders about how strategic branding can accelerate your business goals.
Certified climate-focused design practice
Partner to Accel and portfolio companies
Recognized across San Francisco and Bangalore
Share your brand challenges and business goals. We'll schedule a consultation to discuss how strategic branding can help you stand out, win customers, and accelerate growth.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in