Transform your market position and unlock strategic growth with data-driven brand repositioning. Our story-first approach combines stakeholder alignment workshops, competitive analysis, and audience insights to craft positioning frameworks that resonate with B2B buyers and establish category leadership. From climate tech commercialization to pre-fundraising clarity, we help purpose-driven organizations differentiate in crowded markets and communicate value that converts.
Comprehensive strategic services to redefine your market position, clarify your value proposition, and differentiate your brand for sustained competitive advantage.
Story-first positioning frameworks that clarify your unique market position through 90-minute stakeholder alignment exercises, competitive scans, and data-driven audience insights that validate creative direction and establish category leadership.
Transform your brand presence with cohesive visual systems including logo design, color palettes, typography, iconography, and brand element libraries that ensure instant recognition and professional consistency across all touchpoints.
Comprehensive brand standards documentation including usage rules, asset libraries, voice frameworks, and template systems that ensure consistent brand application as your organization scales and evolves.
Evidence-backed competitive analysis and market differentiation matrices that identify white space opportunities and position your brand to stand out in crowded markets with compelling unique value propositions.
Clear, compelling value proposition development that articulates your unique benefits to B2B buyers, addresses decision-maker priorities, and translates complex offerings into messages that resonate and convert.
Facilitated sessions that unite leadership, teams, and key stakeholders around a shared brand vision, ensuring organizational buy-in and creating clear frameworks for consistent brand execution across departments.
Brand repositioning isn't just about a new look—it's about fundamentally redefining how your market perceives your value. Our strategic approach combines deep competitive research, stakeholder alignment workshops, and audience-validated frameworks to create positioning that resonates with investors, partners, and customers. We translate complex differentiators into clear narratives, backed by data and designed for long-term category leadership. Whether you're commercializing breakthrough technology or preparing for your next funding round, our repositioning services provide the strategic clarity and visual coherence needed to compete and win.
Trusted by leading climate tech and deep tech organizations to redefine market positions and unlock strategic growth.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
Strategic expertise that transforms market perception and drives business outcomes.
Deep understanding of sustainability markets, clean tech audiences, and the unique positioning challenges facing purpose-driven innovation organizations.
Evidence-backed positioning validated through competitive research, stakeholder workshops, and audience insights—not guesswork or trends.
Seamless strategy-to-execution from positioning frameworks and messaging hierarchies through visual identity, brand guidelines, and implementation systems.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours, ensuring your repositioning supports fundraising timelines and market opportunities.
Design strategists with proven expertise in transformative brand repositioning.
Co-founder
Akhila brings a unique perspective to brand repositioning, combining strategic design thinking with large-scale impact experience. Before co-founding What if Design, she designed innovative LEED-certified buildings and led urban interventions worth over $100 million that impacted millions of people. Her architectural background informs her systems-thinking approach to brand strategy—understanding how positioning frameworks must work across touchpoints and scale with organizational growth. At What if Design, Akhila leads strategic positioning engagements, facilitating stakeholder alignment workshops and translating complex technical innovations into compelling market narratives. Her work has helped climate tech and deep tech organizations clarify their value propositions, differentiate in competitive markets, and establish category leadership that attracts investors and enterprise customers.
Co-founder
Tejas combines business growth expertise with strategic brand thinking to deliver repositioning that drives measurable results. Before co-founding What if Design, he drove business expansion for OYO across three countries and designed training programs that reached 1,700+ people throughout India. This operational experience gives him deep insight into how brand positioning must align with business objectives, sales enablement, and organizational capabilities. At What if Design, Tejas leads competitive analysis, value proposition development, and strategic framework creation—ensuring every repositioning engagement translates market insights into actionable differentiation strategies. His work has helped organizations prepare for fundraising, enter new markets, and establish industry authority. Tejas's approach balances creative excellence with business pragmatism, delivering positioning frameworks that resonate with investors while empowering internal teams to execute consistently.
How long does a brand repositioning engagement typically take?
Our core brand repositioning engagements typically run 4-6 weeks from stakeholder workshops through final deliverables, including positioning frameworks, messaging hierarchy, visual identity, and brand guidelines. For organizations with urgent fundraising timelines or market opportunities, we can accelerate critical components with turnaround times as fast as 48 hours.
What's included in your brand repositioning process?
How do you ensure the new positioning resonates with our target audiences?
Can you reposition our brand without changing our visual identity?
What makes your repositioning approach different from traditional brand agencies?
How do you handle stakeholder alignment when there are competing visions?
Will our repositioning work for both investor audiences and customers?
How do you measure the success of a repositioning engagement?
Schedule a complimentary strategy consultation to explore how repositioning can unlock your organization's growth potential.
Certified climate action commitment for sustainable design practices.
Selected partner for TATA1mg, Accel Partners, and Ministry of Health Saudi Arabia.
Exclusive focus on climate, clean tech, and sustainability innovation since 2022.
Share your repositioning challenges and organizational goals. We'll respond within 24 hours to schedule a complimentary strategy consultation and outline how our approach can accelerate your market differentiation.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in