Market Positioning Strategy
Story-first market positioning with evidence-backed competitive analysis. We conduct stakeholder alignment exercises and market scans to establish your unique position in crowded B2B landscapes.
Transform how your B2B brand resonates with decision-makers. Our strategic storytelling framework aligns stakeholders, clarifies your competitive edge, and translates complex value propositions into compelling narratives that win enterprise deals, secure funding, and establish category leadership.
From competitive analysis to narrative development, we craft strategic positioning that differentiates your B2B brand and resonates with key decision-makers.
Story-first market positioning with evidence-backed competitive analysis. We conduct stakeholder alignment exercises and market scans to establish your unique position in crowded B2B landscapes.
Clear, compelling value-prop frameworks that translate technical capabilities into buyer-focused benefits. We create positioning statements that resonate with C-suite executives and procurement teams.
Data-driven competitive positioning strategy using market research and customer insights. We identify white space opportunities and articulate your distinctive advantages over alternatives.
Intensive 90-minute sessions that align leadership teams around unified positioning. We resolve internal disagreements and create cohesive narratives that everyone can champion confidently.
Comprehensive messaging hierarchies from elevator pitches to detailed buyer personas. We develop tiered narratives for different audiences—from technical evaluators to CFOs.
Compelling origin stories and vision narratives that humanize your B2B brand. We craft authentic storytelling that builds emotional connections while maintaining professional credibility.
Our brand positioning methodology combines rigorous competitive analysis with stakeholder-aligned storytelling. Through data-driven research and 90-minute alignment workshops, we clarify what makes your B2B offering indispensable—translating technical complexity into narratives that resonate with procurement committees, investors, and strategic partners. The result: positioning frameworks that accelerate sales cycles and command premium pricing.
We've helped B2B companies clarify their positioning, accelerate fundraising, and win strategic partnerships.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring strategic rigor and creative storytelling to B2B brand positioning.
Every positioning strategy is validated through competitive scans, market research, and audience insights—not guesswork.
Our 90-minute workshops resolve internal disagreements and unite leadership teams around cohesive brand narratives.
We excel at converting complex B2B offerings into clear value propositions that resonate with non-technical decision-makers.
Our positioning deliverables directly support fundraising, sales enablement, and partnership development—not just brand aesthetics.
Experienced strategists who've positioned leading B2B brands.
Co-founder
Akhila brings a strategic mindset honed through designing innovative LEED-certified buildings and urban interventions valued at over $100 million, impacting millions of people globally. Before co-founding What if Design in 2020, she mastered the art of translating complex technical systems into compelling narratives for diverse stakeholders—from city planners to investors. Her architectural background gives her a unique ability to see brands as systems that must function cohesively across every touchpoint. At What if Design, Akhila leads brand positioning engagements, conducting stakeholder alignment workshops and competitive analysis that clarifies market differentiation. Her evidence-based approach combines rigorous research with creative storytelling, helping B2B companies articulate value propositions that resonate with enterprise buyers and secure strategic partnerships.
Co-founder
Tejas brings a growth-oriented perspective shaped by driving business expansion for OYO across three countries and developing programs that trained over 1,700 professionals throughout India. His corporate experience taught him how positioning determines market success—he witnessed firsthand how clear value propositions accelerate sales cycles and how misaligned messaging costs enterprises millions in lost opportunities. Before co-founding What if Design in 2020, Tejas developed expertise in stakeholder management, navigating complex organizational hierarchies, and aligning diverse teams around unified strategies. At What if Design, he specializes in translating technical offerings into buyer-focused narratives, facilitating alignment workshops that resolve internal disagreements, and developing messaging frameworks that support both fundraising and sales enablement. His pragmatic approach ensures positioning deliverables drive measurable business outcomes.
What is brand positioning and messaging?
Brand positioning defines how your company is uniquely perceived in the market relative to competitors—it clarifies what you do, who you serve, and why you matter. Messaging translates that positioning into clear, compelling narratives tailored to different audiences (investors, buyers, partners). Together, they ensure every customer touchpoint communicates consistent value propositions that differentiate your B2B offering and accelerate purchasing decisions.
How long does a brand positioning project take?
What deliverables do we receive from a positioning project?
How do you handle stakeholder alignment when executives disagree on positioning?
What's included in your competitive analysis?
Can you help with positioning for a new market entry?
How do you price brand positioning services?
What makes your positioning approach different from other agencies?
Let's discuss how strategic positioning can accelerate your business goals.
Tell us about your positioning challenges, and we'll respond within 24 hours with next steps for your project.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in