Brand Positioning
Story-first market positioning with clear value-prop frameworks and evidence-backed competitive positioning strategy. Includes 90-minute stakeholder alignment exercises and data-driven audience insights for B2B software companies.
Enterprise buyers evaluating SaaS solutions face crowded markets where every vendor claims innovation and ROI. Effective positioning cuts through noise by aligning product capabilities with buyer priorities—whether it's compliance for regulated industries, scalability for fast-growth teams, or integration ecosystems for complex tech stacks. Strategic positioning transforms feature lists into competitive advantage narratives that resonate with procurement committees, technical evaluators, and executive sponsors.
Comprehensive positioning frameworks that help B2B SaaS companies win enterprise buyers through clarity, differentiation, and stakeholder alignment.
Story-first market positioning with clear value-prop frameworks and evidence-backed competitive positioning strategy. Includes 90-minute stakeholder alignment exercises and data-driven audience insights for B2B software companies.
Create atomic design systems and future-proof visual frameworks that ensure instant recognition and omnichannel consistency for enterprise SaaS brands competing for buyer attention.
Conversion-focused website architectures that map enterprise buyer journeys from awareness to RFP submission, translating complex SaaS innovations into compelling digital experiences.
Weak positioning costs SaaS vendors qualified pipeline and lengthens sales cycles. Our positioning frameworks align product capabilities with enterprise buyer priorities—security for IT leaders, ROI for CFOs, scalability for operations teams. Through stakeholder workshops and competitive analysis, we craft differentiation narratives that resonate across procurement committees, turning technical features into strategic business outcomes that accelerate enterprise deal velocity.
How strategic positioning helped SaaS companies clarify market differentiation and accelerate enterprise buyer conversions.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic positioning expertise that transforms complex SaaS capabilities into enterprise buyer-ready narratives.
Deep experience crafting positioning frameworks specifically for enterprise SaaS sales cycles and multi-stakeholder buying committees.
Research-backed competitive analysis and buyer insights validate positioning choices, ensuring market resonance and category leadership.
Rapid 90-minute workshops align internal teams on positioning, eliminating months of debate and accelerating go-to-market execution.
End-to-end implementation from positioning strategy through visual identity and website development, ensuring consistent enterprise buyer experiences.
Design strategists with enterprise software positioning expertise.
Co-founder
Before co-founding What if Design, Akhila designed innovative LEED buildings and led urban interventions worth over $100M that impacted millions of people. Her architectural background informs her systematic approach to positioning frameworks—treating brand strategy like spatial planning where every element must support clear navigation and purposeful experience. At What if Design, she applies this rigor to SaaS positioning, helping enterprise software companies structure their market narratives with the same precision architects use for building blueprints. Her work spans digital products serving millions of users and positioning strategies that have supported multiple successful fundraising rounds. Akhila's unique blend of architectural thinking and digital strategy creates positioning frameworks that are both analytically sound and experientially compelling for complex B2B buying committees.
Co-founder
Before co-founding What if Design, Tejas drove business growth for OYO across 3 countries and ran programs training over 1,700 people throughout India. His operational scaling experience gives him unique insight into how positioning must function across global markets and diverse stakeholder groups—essential for SaaS companies serving enterprise buyers in multiple geographies. At What if Design, Tejas leads positioning engagements that translate complex technical capabilities into clear value propositions for multi-level buying committees. His background in business development and training programs informs his approach to stakeholder alignment workshops, where he facilitates rapid consensus on positioning strategy. Tejas has helped enterprise software companies navigate competitive repositioning, supported fundraising narratives that closed multiple investment rounds, and created go-to-market messaging for nation-wide campaigns. His rare combination of growth operations and strategic design thinking enables positioning frameworks that work in real-world enterprise sales environments.
What makes SaaS positioning effective for enterprise buyers?
Effective SaaS positioning for enterprise buyers addresses multi-stakeholder concerns—security for IT, ROI for finance, scalability for operations, and compliance for legal. It translates technical features into business outcomes relevant to each decision-maker in the buying committee, backed by proof points like case studies, security certifications, and integration capabilities.
How long does a positioning engagement typically take?
How do you validate positioning with actual enterprise buyers?
Can positioning work be integrated with existing brand assets?
What deliverables come from a positioning engagement?
How does positioning affect enterprise sales cycle length?
What's the difference between positioning and messaging?
How do you handle positioning for SaaS platforms serving multiple buyer personas?
Talk to our positioning strategists about aligning your market narrative with enterprise buyer priorities.
Certified commitment to sustainable design practices
Trusted by major organizations and unicorn companies
Remote-first with San Francisco and Bangalore expertise
Share your positioning challenges and we'll schedule a strategy consultation to discuss how our frameworks can clarify your market differentiation and accelerate enterprise buyer conversions.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in