Brand Positioning
Story-first market positioning with clear value propositions, competitive analysis, and stakeholder alignment exercises that establish your unique space in crowded markets.
Transform your startup's vision into a compelling brand that resonates with investors, customers, and partners. Our strategic brand identity services deliver the clarity, credibility, and visual distinction funded startups need to scale confidently—from Series A through growth rounds and beyond.
End-to-end brand development that transforms funded startups into category leaders with distinctive, scalable identities.
Story-first market positioning with clear value propositions, competitive analysis, and stakeholder alignment exercises that establish your unique space in crowded markets.
Complete logo systems, color palettes, typography scales, and visual language libraries designed for instant recognition and seamless omnichannel consistency.
Comprehensive brand standards documentation with usage rules, asset libraries, voice frameworks, and template toolkits that ensure consistency as you scale.
Timeless, versatile logo systems with primary marks, secondary variations, and responsive lockups that maintain recognition across every touchpoint.
Clear narrative hierarchies and value proposition frameworks that help your team communicate consistently with investors, customers, and partners.
90-minute stakeholder alignment sessions using data-driven audience insights and competitive research to validate creative direction before execution.
Discovery & Strategic Alignment
We begin with intensive stakeholder workshops to uncover your mission, competitive landscape, and audience needs. This phase includes competitive analysis, market research, and alignment exercises that ensure every creative decision supports your business goals and resonates with your target investors and customers.
Positioning & Messaging Framework
Visual Identity Design
Brand Guidelines Development
Implementation & Launch Support
We've helped funded startups across industries raise capital, win partnerships, and scale with confidence through strategic brand identity.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We deliver strategic brand identity solutions designed specifically for the unique challenges of funded, growth-stage startups.
We understand the pressures of fundraising timelines and create brands that build credibility with VCs, angels, and institutional investors quickly.
Get senior-level strategic design at 3x lower cost than hiring in-house, without sacrificing quality or strategic depth—perfect for optimizing burn rate.
Workshop-to-launch in 4-6 weeks with turnaround times as fast as 48 hours for critical assets, keeping pace with your aggressive growth milestones.
Future-proof brand systems designed to evolve from seed stage through IPO, preventing expensive redesigns and maintaining consistency across rapid team expansion.
Design leaders with proven expertise building brands that scale.
Co-founder
Akhila brings architectural precision and strategic vision to every brand we build. Before co-founding What if Design, she designed innovative LEED-certified buildings and led $100M+ urban interventions impacting millions of people. Her unique background in spatial design translates into brand systems that are both beautiful and functionally scalable. Akhila's architectural training in creating cohesive systems—where every element serves a purpose—informs her approach to building brand identities that maintain integrity across every touchpoint. She leads our strategic workshops, ensuring that brand decisions are grounded in business objectives and market realities. Her portfolio includes work for unicorns like TATA1mg and government entities like the Ministry of Health Saudi Arabia, demonstrating her ability to create brands that build trust with diverse, high-stakes stakeholders.
Co-founder
Tejas combines business acumen with design excellence to create brands that drive measurable growth. Before co-founding What if Design, he drove business expansion for OYO across three countries and designed training programs for 1,700+ professionals throughout India. This unique blend of operational expertise and creative leadership enables him to translate business strategy into compelling visual narratives. Tejas understands the pressures of scaling startups—from managing investor expectations to coordinating distributed teams—and builds brand systems that actually work in real-world growth scenarios. He has a proven track record of creating pitch decks and brand materials that helped clients raise multiple funding rounds. His systematic approach to brand development ensures deliverables arrive on time, within budget, and aligned with your strategic priorities. Tejas leads our client engagements with the discipline of a business leader and the creativity of a seasoned designer.
How do you create a brand identity?
We follow a proven 5-step process: (1) Discovery workshops to align stakeholders and research your market, (2) Strategic positioning development with value proposition frameworks, (3) Visual identity design including logos, colors, and typography, (4) Comprehensive brand guidelines creation, and (5) Implementation support with production-ready assets. The entire process typically takes 4-6 weeks from kickoff to delivery.
What are the 5 pillars of brand identity?
What are the 7 steps to brand identity?
How much does brand identity development cost for startups?
How long does it take to develop a complete brand identity?
Do you work with startups at different funding stages?
What deliverables are included in brand identity services?
Can you help with brand implementation after identity development?
Let's discuss how strategic brand identity can accelerate your growth and investor appeal.
Committed to climate-conscious design practices
Partners with TATA1mg and Pristyn Care
Creating brands for Accel portfolio companies
Share your vision and we'll respond within 24 hours with a tailored proposal for your brand identity needs.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in