Brand Positioning
Story-first market positioning with evidence-backed competitive analysis, value proposition frameworks, and stakeholder alignment exercises that clarify your unique market differentiation and target audience insights.
Transform your startup vision into a memorable brand identity that resonates with investors and customers from day one. Our strategic approach combines positioning, visual identity, and brand guidelines to establish trust, communicate value, and accelerate growth—helping new companies stand out in competitive markets with authenticity and precision.
From positioning to visual identity, we provide comprehensive branding solutions that help new companies establish market presence and credibility.
Story-first market positioning with evidence-backed competitive analysis, value proposition frameworks, and stakeholder alignment exercises that clarify your unique market differentiation and target audience insights.
Design cohesive logo systems, color palettes, typography scales, and visual language that ensures instant recognition and consistency across all customer touchpoints while building future-proof brand frameworks.
Create versatile, scalable logo marks with responsive lockups, construction grids, and usage rules that maintain recognition from mobile screens to billboard applications across diverse contexts.
Comprehensive brand manuals documenting standards, asset libraries, voice frameworks, and usage rules that scale with company growth and ensure consistency across teams and external partners.
Strategic narrative frameworks and value proposition messaging that communicate your offering clearly to investors, customers, and partners while differentiating from competitors in crowded markets.
Design pitch decks, presentation templates, press kits, and marketing materials that maintain brand consistency while supporting fundraising, sales enablement, and partnership development initiatives.
New companies face unique branding challenges—establishing credibility without a track record, differentiating in saturated markets, and resonating with diverse stakeholders. Our evidence-backed approach combines 90-minute alignment workshops, competitive research, and data-driven audience insights to create brands that win trust, communicate value, and scale seamlessly from seed stage to Series funding.
See how we've helped new companies establish credibility and accelerate growth through strategic branding.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
We bring startup-focused expertise and strategic thinking to every brand we build.
Deep understanding of new company challenges, investor expectations, and market entry strategies that drive successful launches.
Workshop-to-launch timelines measured in weeks, not months, with turnaround times as fast as 48 hours for critical deliverables.
Data-driven positioning backed by competitive research and stakeholder workshops that ensure brand-market fit from day one.
Full-service capabilities at 3x lower cost than in-house senior designers, delivering enterprise-quality work within startup budgets.
Strategic design leaders who understand the startup journey.
Co-founder
Akhila brings a unique perspective to brand strategy, combining architectural thinking with digital design expertise. Before co-founding What if Design in 2020, she designed innovative LEED-certified buildings and led urban interventions worth over $100M that impacted millions of people. Her experience translating complex technical visions into compelling visual narratives helps new companies communicate their value with clarity and sophistication. Akhila's strategic approach ensures every brand element—from positioning to visual identity—aligns with business goals and resonates with target audiences. She specializes in helping founders articulate their vision and translate it into brands that build credibility with investors, customers, and partners from day one.
Co-founder
Tejas combines business strategy with design thinking to help new companies build brands that drive growth. Before co-founding What if Design, he drove business expansion for OYO across three countries and designed training programs that reached 1,700+ people throughout India. This experience in scaling operations and communicating value across diverse markets informs his approach to brand development—ensuring every strategic decision supports business outcomes. Tejas excels at aligning stakeholders around shared vision, translating market research into actionable positioning, and building brand systems that scale seamlessly as companies grow. His focus on measurable impact helps new companies move beyond aesthetics to create brands that accelerate fundraising, attract top talent, and win competitive deals in crowded markets.
What is brand strategy?
Brand strategy is a comprehensive plan that defines how your company positions itself in the market, communicates its value proposition, and differentiates from competitors. It includes market positioning, messaging frameworks, visual identity guidelines, and audience targeting—serving as the foundation for all brand touchpoints from your website to investor presentations.
What are the 4 branding strategies?
What are the 7 key elements of brand strategy?
How long does brand development take for a new company?
What's included in your brand strategy services?
How much does professional branding cost for startups?
Can you help with branding if we already have a logo?
Do you work with companies outside the climate tech sector?
Talk to our founders about your vision and learn how strategic branding can accelerate your growth.
Share your brand vision and we'll respond within 24 hours with next steps tailored to your timeline and goals.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in