Brand Positioning
Develop clear market positioning through stakeholder alignment, competitive analysis, and value proposition frameworks that differentiate your creative practice and resonate with ideal clients.
Transform your creative vision into a powerful brand identity that resonates with clients and stands out in competitive markets. Our strategic brand design services help creative professionals establish credibility, attract ideal clients, and communicate their unique value through cohesive visual systems and compelling narratives.
From strategic positioning to visual identity systems, we create cohesive brand experiences that elevate creative professionals.
Develop clear market positioning through stakeholder alignment, competitive analysis, and value proposition frameworks that differentiate your creative practice and resonate with ideal clients.
Create comprehensive visual systems including logo design, color palettes, typography scales, and brand elements that ensure consistency across all client touchpoints.
Design timeless, scalable logo systems with versatile applications, construction grids, and usage rules that maintain brand integrity across all contexts.
Document comprehensive brand standards, asset libraries, and voice frameworks in living guides that scale with your creative business growth.
Fast-track brand launches with narrative hierarchies, visual identities, iconography, and press kits designed to establish immediate credibility with stakeholders.
Craft compelling brand narratives and messaging frameworks that articulate your creative expertise, process, and unique value to target audiences.
We partner with creative professionals to build brands that command attention and trust. Through story-first positioning, data-driven insights, and meticulously crafted visual systems, we help you stand out in crowded creative markets. Our evidence-backed approach combines stakeholder alignment workshops with competitive analysis to ensure your brand authentically represents your vision while resonating with clients who value exceptional creative work.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
We bring strategic thinking and design excellence to every creative brand we build.
Founded by designers who understand the creative industry's unique positioning challenges and opportunities.
Evidence-backed brand strategies using competitive research, stakeholder workshops, and market validation to inform creative decisions.
Workshop-to-launch timelines measured in weeks, with rapid iteration cycles from 48 hours to complete brand systems.
Full-service brand design at 3x lower cost than hiring in-house senior designers, with strategic alignment included.
Design partners who've built brands that matter.
Co-founder
Akhila brings a unique perspective to brand design, having shaped innovative LEED buildings and $100M+ urban interventions before co-founding What if Design. Her architectural background informs her systematic approach to visual identity systems, where she applies the same rigorous spatial thinking to brand architecture and positioning frameworks. With experience creating environments that impact millions of people, Akhila understands how to build cohesive brand experiences that resonate at scale. She leads brand positioning workshops that align stakeholders around clear value propositions and competitive differentiators. Her work combines strategic rigor with creative excellence, ensuring every brand system is both beautiful and built for sustainable growth across evolving creative markets.
Co-founder
Tejas combines business acumen with design thinking, bringing insights from driving growth for OYO across three countries and training 1,700+ people throughout India before co-founding What if Design. His background in business development and program management shapes his strategic approach to brand positioning, where he focuses on aligning visual identity with measurable business outcomes. Tejas specializes in translating complex creative value propositions into clear, compelling brand narratives that resonate with target audiences. He leads competitive analysis and market research initiatives that ground creative decisions in data, ensuring brands not only look exceptional but also drive client acquisition and retention. His experience scaling businesses informs his approach to building brand systems designed for growth and market expansion.
How long does a complete brand design project take?
Our brand design timelines range from 4-6 weeks for comprehensive identity systems including positioning, visual identity, and guidelines. We offer rapid turnarounds from 48 hours for specific deliverables to weeks for full brand transformations, with workshop-to-launch processes designed for creative professionals' agile timelines.
What's included in your brand positioning service?
How much does professional brand design cost?
Can you work with existing brand elements?
What deliverables do you provide?
Do you offer ongoing brand support?
How do you ensure brand consistency?
What makes your brand design approach different?
Let's discuss how strategic brand design can elevate your creative practice and attract ideal clients.
Share your brand vision and we'll respond within 24 hours with insights and next steps for your creative brand transformation.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in