Brand Positioning
Story-first market positioning with clear value propositions, competitive differentiation strategies, and stakeholder alignment frameworks that position emerging brands for category leadership and investment readiness.
Launch your emerging brand with confidence. What if Design delivers strategic brand positioning, striking visual identities, and conversion-focused digital experiences that help startups and scale-ups stand out, attract investment, and win customers. We combine rapid execution with strategic rigor—transforming ambitious visions into compelling brands that drive real business outcomes.
From strategic positioning to visual identity and digital presence, we deliver comprehensive branding solutions that accelerate emerging brand growth.
Story-first market positioning with clear value propositions, competitive differentiation strategies, and stakeholder alignment frameworks that position emerging brands for category leadership and investment readiness.
Create distinctive logo systems, scalable color palettes, typography hierarchies, and comprehensive brand element libraries that ensure instant recognition and omnichannel consistency for growing brands.
Comprehensive brand standards documentation with usage rules, asset libraries, voice frameworks, and template systems that maintain consistency as your team scales and works with multiple agencies.
Conversion-optimized website experiences with strategic architecture, compelling content hierarchies, and mobile-first responsive designs that convert visitors into customers and investors.
Timeless, versatile logo systems with responsive lockups, construction grids, and comprehensive usage rules that work flawlessly across every application from pitch decks to product packaging.
High-converting single-page experiences optimized for lead generation, with compelling CTAs, strategic trust signal placement, and conversion funnel optimization for campaigns and product launches.
We don't just create beautiful brands—we build strategic assets that accelerate growth. Through data-driven positioning, compelling visual systems, and conversion-focused experiences, we help emerging brands establish credibility, attract investment, and win competitive markets. Our rapid iteration approach means you launch faster while our strategic frameworks ensure your brand scales seamlessly from MVP to market leader.
We've helped emerging brands raise funding, launch successfully, and establish market leadership across industries.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring strategic rigor and creative excellence to every emerging brand partnership.
Launch-ready brands in 4-12 weeks with turnaround times as fast as 48 hours for critical deliverables.
Get senior-level design expertise at 3x lower cost than hiring in-house designers or expensive agencies.
Data-driven positioning and competitive research ensure every creative choice supports measurable business objectives.
Future-proof brand systems and design frameworks that grow seamlessly from startup to enterprise scale.
Experienced design leaders dedicated to emerging brand success.
Co-founder
Akhila brings world-class design expertise from architecting LEED-certified buildings and $100M+ urban interventions that impacted millions of people. Before co-founding What if Design in 2020, she led innovative sustainable design projects that combined strategic thinking with meticulous execution. At What if Design, Akhila drives the creative vision, ensuring every brand identity and digital experience delivers both aesthetic excellence and measurable business impact. Her architectural training brings systems-thinking rigor to brand strategy, while her passion for meaningful innovation ensures clients build brands that stand for something greater. Akhila's work has helped emerging brands secure funding, launch successfully, and establish category leadership across industries.
Co-founder
Tejas combines strategic business acumen with design thinking, having driven business growth for OYO across three countries and trained 1700+ professionals throughout India. Before co-founding What if Design in 2020, he developed deep expertise in scaling operations, market expansion, and team enablement. At What if Design, Tejas leads strategic positioning and client partnerships, translating complex business challenges into clear brand strategies. His background in rapid scaling and operational excellence ensures clients receive not just beautiful design, but strategic assets that drive measurable growth. Tejas's unique blend of business development experience and design sensibility helps emerging brands articulate compelling value propositions, differentiate in competitive markets, and build credibility with investors and customers alike.
How long does it take to develop a complete brand identity for an emerging brand?
Our Minimum Viable Brand service takes 4-6 weeks and includes strategic positioning, visual identity, iconography, color palette, and comprehensive brand guidelines. For brands requiring website development, the complete process takes 4-12 weeks. We offer rapid turnaround options with deliverables ready in as little as 48 hours for time-sensitive launches.
What's included in your brand positioning service?
How much does branding for an emerging brand cost?
Do you work with startups that haven't launched yet?
Can you help with brand strategy and execution simultaneously?
What makes your branding approach different for emerging brands?
Do you provide brand guidelines and asset libraries?
Can you help with rebranding an existing emerging brand?
Schedule a free consultation to discuss your brand vision and explore how we can help you launch successfully.
Certified sustainable design partner
100+ successful brand launches
Helped clients raise multiple funding rounds
Share your brand vision and we'll respond within 24 hours with a customized proposal and timeline for your project.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in