Brand Positioning Strategy
Strategic market positioning that clarifies your unique value, differentiates you from competitors, and aligns stakeholders around a compelling brand narrative that resonates with your target audience.
Building a standout brand in Knoxville's competitive business landscape requires more than just a logo—it demands strategic positioning, authentic storytelling, and visual consistency that resonates with your audience. Our comprehensive brand building services help Knoxville businesses establish credibility, differentiate from competitors, and create memorable identities that drive customer loyalty and sustainable growth in the local market.
Comprehensive brand development solutions that establish market presence, build customer trust, and drive business growth.
Strategic market positioning that clarifies your unique value, differentiates you from competitors, and aligns stakeholders around a compelling brand narrative that resonates with your target audience.
Complete visual system development including logo design, color palettes, typography, and brand elements that create instant recognition and consistent brand expression across all touchpoints.
Timeless logo systems with primary marks, secondary variations, and responsive lockups designed for scalability and versatile application across digital and print media.
Comprehensive brand standards documentation that ensures consistent brand application, provides clear usage rules, and equips teams with tools to maintain brand integrity.
Evidence-backed competitive analysis and positioning frameworks that help you stand out in crowded markets and communicate clear advantages to your ideal customers.
Holistic brand touchpoint design from websites to marketing collateral that creates cohesive, memorable customer experiences aligned with your brand promise.
Building a powerful brand goes beyond visual aesthetics—it's about creating a strategic foundation that drives business growth. Our brand building approach combines market research, competitive analysis, and creative excellence to craft brands that command attention and build lasting customer relationships. From initial positioning workshops to comprehensive visual identity systems, we develop brands that authentically represent your business values while appealing to Knoxville's diverse business community and consumer base.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
We bring strategic thinking, creative excellence, and proven processes to every brand development project.
Data-driven positioning frameworks backed by competitive research ensure your brand stands out in the market with clear differentiation.
Workshop-to-launch brand development in 4-6 weeks, with rapid iteration cycles that respect your business timelines and market opportunities.
Full-service brand development at 3x lower cost than hiring in-house senior designers, delivering enterprise-quality results on startup budgets.
Future-proof brand systems that scale with your business growth, from startup launch through multiple funding rounds and market expansion.
Experienced strategists and designers who understand business growth.
Co-founder
Akhila brings a unique perspective to brand development, having designed innovative LEED buildings and $100M+ urban interventions impacting millions of people before co-founding What if Design. Her architectural background informs her systematic approach to brand systems—viewing brands as comprehensive environments that need structural integrity, clear wayfinding, and cohesive experiences. At What if Design, she leads strategic brand positioning workshops, translating complex business value propositions into clear, compelling brand narratives. Akhila's expertise in spatial design translates seamlessly to brand architecture, helping businesses build identities that are both beautiful and functionally sound. Her work spans from early-stage startups establishing their first brand touchpoints to established companies undergoing complete rebrands for market expansion.
Co-founder
Tejas understands brand building from the business growth perspective, having driven OYO's expansion across 3 countries and trained 1700+ people throughout India before co-founding What if Design. His experience scaling brands in competitive markets informs What if Design's practical, results-oriented approach to brand development. Tejas leads stakeholder alignment workshops, ensuring brand strategies connect to business objectives and resonate with target audiences. His background in business development and training brings a customer-centric lens to every brand project—he knows that brands must not only look great but also work hard to drive conversions, build trust, and facilitate sales. At What if Design, Tejas ensures brand deliverables are immediately actionable, equipping teams with the tools and knowledge to implement brand systems consistently across all customer touchpoints.
What does brand building include?
Brand building includes strategic brand positioning, visual identity design (logo, color palette, typography), brand messaging development, brand guidelines documentation, and brand experience design across touchpoints. Our comprehensive approach covers everything from market research and competitive analysis to final brand implementation and team training.
How much does it cost to build a brand?
How long does the brand development process take?
Do you offer rebranding services for existing businesses?
What's included in brand guidelines?
Can you help with brand implementation after design?
How do you ensure our brand stands out from competitors?
Do you work with businesses outside of Knoxville?
Schedule a free consultation to discuss your brand development needs and explore how we can help.
Share your brand development goals with us. We'll respond within 24 hours to schedule your free strategy consultation and provide a customized proposal for your project.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in