Transform your brand into a cohesive, recognizable system that builds trust across every touchpoint. Our visual branding consistency services ensure your design language speaks with one powerful voice—from logo applications to digital platforms—helping climate tech and deep tech companies establish instant recognition and professional credibility with investors, partners, and customers.
Comprehensive brand identity solutions that create cohesive, professional experiences across every customer touchpoint.
Story-first market positioning with clear value-prop frameworks and evidence-backed competitive positioning strategy. Includes stakeholder alignment exercises, data-driven audience insights, and research-validated differentiation strategies.
Complete visual systems including logo design, color palettes, typography scales, and brand element libraries. Create atomic design systems that ensure instant recognition and omnichannel consistency.
Timeless logo systems with primary marks, secondary variations, responsive lockups, and comprehensive usage rules. Designed for scalability and versatile applications across all mediums.
Comprehensive brand standards documentation with asset libraries, voice/tone frameworks, typography guidelines, and color specifications. Future-proof systems that scale with company growth.
High-fidelity interface design with component libraries, design tokens, spacing systems, and accessibility compliance. Pixel-perfect designs that maintain brand consistency across digital platforms.
Conversion-optimized single-page experiences with compelling CTAs, strategic content hierarchies, and trust signal placements. Design buyer journey-led structures that align with customer intent.
Your brand is more than a logo—it's the sum of every visual experience your customers have with you. Our visual branding consistency services create cohesive design systems that work seamlessly across websites, pitch decks, product interfaces, and marketing materials. We build atomic design frameworks with reusable components, ensuring your climate tech or deep tech company maintains professional consistency as you scale from seed stage to Series B and beyond. Every color, typeface, and visual element is strategically chosen to reinforce your market positioning and build trust with the stakeholders that matter most.
We've helped climate tech companies raise multiple funding rounds and deep tech ventures win strategic partnerships.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
We're creative partners who understand the unique challenges of climate tech and deep tech branding.
Purpose-built visual systems for climate tech, sustainability, and deep tech organizations making meaningful environmental impact.
3x cheaper than hiring in-house senior designers with full-service capabilities from brand strategy to implementation.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours for urgent branding needs and funding deadlines.
Future-proof brand frameworks that scale with growth, prevent expensive redesigns, and maintain consistency across global teams.
Experienced co-founders with expertise in design, architecture, and business growth.
Co-founder
Akhila brings deep expertise in creating impactful visual systems from her experience designing innovative LEED-certified buildings and urban interventions worth over $100 million. Before co-founding What if Design, she crafted architectural solutions that affected millions of people, giving her a unique understanding of how design scales and how visual consistency creates trust at every level. Her architectural background informs her approach to brand systems—building foundational frameworks that support growth while maintaining coherence across all touchpoints. Akhila leads visual identity development and ensures every design decision aligns with strategic business outcomes. She studied architecture at IIT Kharagpur, where her collaboration with Tejas first began, establishing the foundation for What if Design's holistic approach to brand consistency.
Co-founder
Tejas combines business strategy with design thinking, bringing experience from driving OYO's growth across three countries and training over 1,700 professionals throughout India. His background in business development and large-scale program management informs What if Design's approach to brand consistency—understanding that visual identity must serve strategic business goals and scale efficiently across organizations. Before co-founding What if Design, Tejas developed systems for operational excellence and team alignment, skills he now applies to creating brand frameworks that work for distributed teams and multiple stakeholder groups. He ensures that every visual branding system is built for practical implementation, not just aesthetic appeal. His architecture education at IIT Kharagpur alongside Akhila established their collaborative foundation, which continues to drive What if Design's integrated approach to brand strategy and visual execution.
What is visual consistency in branding?
Visual consistency in branding means maintaining uniform design elements—logos, colors, typography, imagery, and layout principles—across all customer touchpoints. It ensures your brand is instantly recognizable whether someone encounters you on your website, in a pitch deck, on social media, or in product interfaces. Consistent branding builds trust, reinforces professional credibility, and creates memorable experiences that differentiate you from competitors.
How much should you pay for branding?
How long does it take to develop a complete brand identity system?
What's included in brand guidelines documentation?
Can you help maintain brand consistency across our existing marketing materials?
How do you ensure our brand works across digital and print applications?
What makes climate tech branding different from other industries?
Do you provide ongoing support after brand delivery?
Schedule a free consultation with our brand strategists to discuss your visual identity needs.
Tell us about your branding challenges and goals. We'll respond within 24 hours with a tailored proposal and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in