Brand Positioning
Story-first market positioning with data-driven competitive analysis, stakeholder alignment workshops, and evidence-backed differentiation strategies that clearly communicate your unique value to target audiences.
Transform your business with strategic brand identity development that captures your essence and resonates with your audience. Our expert team creates cohesive visual systems, compelling narratives, and memorable brand experiences that differentiate you in competitive markets—all delivered with agility and cost efficiency to accelerate your growth.
End-to-end brand identity solutions from strategic positioning to visual systems and comprehensive guidelines.
Story-first market positioning with data-driven competitive analysis, stakeholder alignment workshops, and evidence-backed differentiation strategies that clearly communicate your unique value to target audiences.
Complete visual systems including logo design, color palettes, typography scales, and brand element libraries that ensure consistency and recognition across all applications and platforms.
Timeless, versatile logo systems with responsive lockups, construction grids, and comprehensive usage rules that maintain integrity across digital, print, and environmental applications.
Comprehensive brand standards documentation with asset libraries, voice frameworks, and usage rules that empower teams and agencies to maintain brand consistency as you scale.
Strategic narrative development with clear value propositions and audience-focused messaging frameworks that resonate with stakeholders, customers, and investors across all communications.
Fast-track brand launches with essential identity elements including narrative, visual identity, iconography, accessible color palettes, and foundational guidelines to establish market presence quickly.
We create brand identities that do more than look good—they work strategically to differentiate your business, build stakeholder trust, and support sustainable growth. Our research-driven approach combines stakeholder alignment workshops, competitive analysis, and audience insights to craft positioning that resonates. From there, we design cohesive visual systems that scale seamlessly across touchpoints while maintaining consistency and recognition. The result? A brand that accelerates partnerships, unlocks opportunities, and positions you as a category leader.
We've helped organizations from startups to established enterprises build brands that win strategic partners and accelerate growth.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We deliver strategic brand excellence with speed, affordability, and purpose-driven expertise.
Get senior-level design expertise at 3x lower cost than hiring in-house teams, without compromising quality.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours for urgent projects.
Data-driven positioning backed by competitive research, stakeholder workshops, and audience insights for differentiation that works.
Future-proof brand frameworks that grow with your business, from MVP to enterprise while maintaining consistency.
Co-founders with proven track records in design and business growth.
Co-founder
Akhila brings deep expertise in strategic design and large-scale project execution to What if Design. Before co-founding the company, she designed innovative LEED-certified buildings and led urban interventions worth over $100 million that positively impacted millions of people. Her background in architecture from IIT Kharagpur, combined with her experience in sustainable design, gives her a unique perspective on creating brand identities that are both visually compelling and strategically sound. Akhila's approach to brand development is rooted in research, stakeholder alignment, and creating systems that scale—ensuring every identity she crafts serves as a foundation for long-term business growth. Her work has helped organizations across sectors establish credibility, differentiate in competitive markets, and build brands that resonate with diverse audiences from investors to end users.
Co-founder
Tejas combines business growth expertise with design thinking to deliver brand identities that drive measurable results. Prior to co-founding What if Design, he drove business growth for OYO across three countries and designed and implemented training programs that reached over 1,700 people throughout India. This unique background in operations, growth strategy, and education informs his approach to brand development—ensuring every identity is not just visually appealing but strategically aligned with business objectives. Tejas excels at translating complex value propositions into clear, compelling brand narratives that resonate with target audiences. His experience scaling businesses and training teams makes him particularly adept at creating brand systems that empower organizations to maintain consistency as they grow. He brings a pragmatic, results-oriented mindset to every project, focusing on creating brands that accelerate partnerships, unlock funding, and support sustainable business expansion.
What is included in a brand identity development project?
A comprehensive brand identity project includes strategic positioning, visual identity design (logo, color palette, typography), messaging hierarchy, brand guidelines documentation, and asset libraries. Our approach ensures every element works together to create a cohesive, scalable brand system.
How long does brand identity development take?
What is the difference between brand identity and branding?
Do you work with startups or only established companies?
How much does brand identity development cost?
Can you help with just logo design, or do I need the full package?
Will I own all the brand assets and files?
How do you ensure our brand identity stands out from competitors?
Let's discuss how strategic brand identity development can accelerate your business growth and market presence.
Certified member of global design community addressing climate emergency
Partnered with TATA1mg, Pristyn Care, and major organizations
Delivered projects across multiple countries and sectors
Tell us about your brand identity needs and we'll craft a strategic approach tailored to your goals. Expect a response within 24 hours to discuss how we can help differentiate your business and accelerate growth.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in