Primary Logo Design
Create distinctive primary logo marks that capture your brand essence with clean lines, balanced proportions, and memorable simplicity. Includes multiple concept variations and refinement rounds.
Transform your brand identity with timeless minimalist logo design that cuts through the noise. Our strategic approach creates versatile, scalable logo systems that work across every touchpoint—from investor pitch decks to mobile apps—ensuring your brand makes a lasting impression while maintaining visual clarity and professional credibility.
Comprehensive logo design solutions from primary marks to responsive systems that work everywhere.
Create distinctive primary logo marks that capture your brand essence with clean lines, balanced proportions, and memorable simplicity. Includes multiple concept variations and refinement rounds.
Build complete logo systems with secondary marks, icon variations, and responsive lockups. Ensures your brand maintains consistency across business cards, websites, and mobile apps.
Establish precise construction grids, clear space rules, minimum size specifications, and comprehensive usage guidelines. Includes full-color, monochrome, and reversed variations with technical documentation.
Great minimalist logos don't just look good—they work everywhere. We design versatile logo systems that maintain impact whether scaled down to app icons or expanded across billboards. Our process balances aesthetic elegance with technical precision, creating construction grids and clear space rules that ensure your logo reproduces perfectly across print, digital, and physical applications. From investor decks to product packaging, your brand identity stays consistently professional.
Our logo designs have helped startups secure funding and established brands refresh their identity.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
Strategic design excellence that drives real business outcomes.
Every logo decision backed by brand strategy, ensuring your mark aligns with business goals and resonates with target audiences.
Meticulous construction grids, optical balancing, and scalability testing ensure flawless reproduction across all media and sizes.
From concept to final files in weeks, not months. Agile iteration cycles keep your project moving forward efficiently.
Get senior designer expertise at 3x lower cost than in-house hires, with full-service support from strategy to final deliverables.
Award-winning designers with proven track records.
Co-founder
Akhila brings a unique blend of architectural precision and digital innovation to logo design. Before co-founding What if Design, she designed innovative LEED-certified buildings and led urban interventions valued at over $100M, impacting millions of people globally. Her architectural training in spatial relationships, proportion, and visual hierarchy directly informs her approach to creating balanced, versatile logo systems. At IIT Kharagpur, where she studied architecture, Akhila developed her eye for geometric harmony and structural elegance—principles she now applies to crafting minimalist logos that maintain impact across every application. Her experience designing for large-scale built environments gives her an unmatched understanding of how visual identities need to function in the real world, from mobile screens to building facades.
Co-founder
Tejas combines strategic business acumen with design thinking to create logos that drive measurable results. Before co-founding What if Design, he drove business growth for OYO across three countries and ran programs that trained 1,700+ people throughout India—giving him deep insight into how brands scale across diverse markets. His background in business development informs his approach to logo design: every mark must serve strategic objectives, resonate with target audiences, and support long-term growth. At IIT Kharagpur, where he studied architecture alongside Akhila, Tejas developed his foundation in visual systems thinking. His unique perspective ensures that What if Design's logos aren't just aesthetically compelling—they're strategic business assets designed to open doors with investors, partners, and customers from day one.
What deliverables are included in your logo design service?
You receive primary logo marks, secondary marks, icon variations, responsive lockups, construction grids, clear space rules, minimum size specifications, color variations (full-color, monochrome, reversed), and complete vector files (SVG, EPS) plus raster exports (PNG, JPG at multiple resolutions). All deliverables include comprehensive usage guidelines.
How long does the logo design process take?
Do you provide revisions during the design process?
What makes a logo design 'minimalist' versus 'simple'?
Will my logo work at small sizes like app icons?
Can you create logos for specific industries or purposes?
What file formats will I receive?
Do you provide trademark or copyright guidance?
Talk to our design experts about creating a logo that drives recognition and business growth.
Share your project details and we'll respond within 24 hours with next steps and a tailored proposal.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in