User Experience Research
Uncover real user needs through stakeholder interviews, competitive analysis, and user journey mapping. We validate assumptions before you build, reducing costly redesigns and ensuring product-market fit.
What if Design brings strategic UX thinking to Bay Area innovators navigating the region's competitive tech landscape. We translate complex product visions into intuitive, conversion-focused experiences that resonate with Silicon Valley's sophisticated users—from enterprise buyers to early adopters. Our remote-first team combines deep user research with rapid prototyping to help you launch faster and smarter in one of the world's most demanding markets.
From strategic research to interactive prototypes, we deliver end-to-end UX solutions tailored to your product goals.
Uncover real user needs through stakeholder interviews, competitive analysis, and user journey mapping. We validate assumptions before you build, reducing costly redesigns and ensuring product-market fit.
Design intuitive content structures and navigation systems that help users find what they need instantly. Our IA frameworks scale from MVP to enterprise platforms seamlessly.
Create low-fidelity to high-fidelity interactive prototypes that bring your product vision to life. Test and iterate before development begins, saving time and budget.
Validate designs with real users through structured testing sessions. We identify friction points, measure task success rates, and deliver actionable insights for optimization.
Craft delightful micro-interactions and transitions that guide users effortlessly through your product. Every hover, click, and swipe is purposefully designed to enhance engagement.
Build scalable component libraries and design tokens that ensure consistency across your product family. Future-proof your UX as your team and platform grow.
Discovery & Research Sprint
We start with 90-minute stakeholder alignment workshops to understand your business goals, followed by competitive analysis and user research. This phase uncovers the true problems your product must solve for Bay Area users who expect best-in-class experiences.
Information Architecture & User Flows
Wireframing & Lo-Fi Prototyping
High-Fidelity Design & Interactive Prototypes
Usability Testing & Iteration
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic UX expertise with a remote-first advantage—delivering Silicon Valley quality at a fraction of the cost.
Our agile sprints deliver usable prototypes in days, not months, so you can test with users and iterate rapidly in the Bay Area's fast-paced innovation environment.
We combine user research, competitive analysis, and usability testing metrics to validate every design decision—no guesswork, just evidence-backed UX that converts.
Get senior-level UX expertise at 3x less than hiring in-house Bay Area designers, with flexible engagement models that scale with your needs.
From initial research to developer handoff, we're your end-to-end UX partner—ensuring consistency, quality, and strategic alignment across every touchpoint.
IIT-trained design strategists with global expertise.
Co-founder
Before co-founding What if Design, Akhila was designing innovative LEED-certified buildings and leading $100M+ urban interventions that impacted millions of people across major metropolitan areas. Her architectural background brings a unique systems-thinking approach to UX design—she understands how to create digital experiences that scale gracefully from MVP to enterprise platforms. At What if Design, Akhila leads strategic research initiatives and information architecture projects, applying the same rigorous methodology she used in urban planning to solve complex product design challenges. She holds a degree in architecture from IIT Kharagpur, where she first began collaborating with Tejas on design projects that would eventually evolve into What if Design. Her experience designing for millions of users gives her an intuitive understanding of how to balance user needs with business objectives in the competitive Bay Area tech landscape.
Co-founder
Before co-founding What if Design, Tejas was driving business growth for OYO across 3 countries and ran training programs for 1,700+ people throughout India. His deep operational experience gives him a unique perspective on UX design—he knows firsthand how thoughtful product design can unlock exponential growth and user adoption at scale. At What if Design, Tejas leads client strategy, ensuring that every UX decision aligns with measurable business outcomes like conversion rates, user retention, and pilot sign-ups. He brings a growth-oriented mindset to design consulting, constantly asking how design can drive the metrics that matter most to Bay Area startups and scale-ups. He holds a degree in architecture from IIT Kharagpur, where he developed his eye for systematic problem-solving that he now applies to product UX challenges. His experience training thousands of people has made him an expert at understanding diverse user needs and designing experiences that work for everyone from technical engineers to C-suite executives.
What exactly does a UX design consultant do?
A UX design consultant helps businesses create intuitive, user-centered digital products through research, strategy, and design. We conduct user research to understand your audience, map user journeys, create wireframes and prototypes, conduct usability testing, and deliver detailed specifications for development teams. Our goal is to ensure your product is not just visually appealing, but truly easy and delightful to use.
How long does a typical UX consulting project take?
How much does UX design consulting cost in the Bay Area?
Do you conduct user testing with our actual customers?
Can you help improve an existing product's UX?
What's the difference between UX design and UI design?
How do you measure UX success?
Do you work with startups or just established companies?
Let's discuss your UX challenges and goals in a free 30-minute consultation with our design strategists.
Share your UX challenge or project idea, and we'll respond within 24 hours with next steps and a proposed approach.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in