User Journey Mapping
Map complete user flows from awareness to conversion, identifying friction points and optimization opportunities across touchpoints. Visualize the entire experience to align teams on user needs and prioritize improvements.
Uncover hidden user pain points and validate design decisions with expert UX research and usability testing. Our evidence-based approach combines in-depth user interviews, task analysis, and iterative testing to ensure your digital products deliver intuitive experiences that drive adoption and reduce costly post-launch redesigns.
Comprehensive research and testing solutions to validate design decisions and optimize user experiences before launch.
Map complete user flows from awareness to conversion, identifying friction points and optimization opportunities across touchpoints. Visualize the entire experience to align teams on user needs and prioritize improvements.
Conduct moderated and unmoderated testing sessions to validate design decisions with real users. Identify usability issues, measure task completion rates, and gather actionable feedback before launch.
Conduct in-depth interviews with target users to understand motivations, pain points, and workflows. Synthesize findings into actionable personas that guide design and product decisions.
Expert review of your interface against established usability principles to identify issues before user testing. Receive prioritized recommendations to improve navigation, clarity, and overall user satisfaction.
Evaluate your product against WCAG standards to ensure inclusive experiences for all users. Identify compliance gaps and receive detailed remediation guidance to meet accessibility requirements.
Analyze quantitative user behavior data to complement qualitative research findings. Identify drop-off points, high-engagement areas, and opportunities for conversion optimization.
Our UX research services eliminate guesswork from design decisions. By validating assumptions with real users early in the process, we help you avoid expensive redesigns and ensure your product meets actual user needs. From initial discovery to post-launch optimization, our research uncovers the insights that drive adoption, satisfaction, and business outcomes.
Our research-driven approach has helped leading organizations optimize experiences for millions of users.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring a unique combination of research expertise and rapid execution to every project.
Academic-level research methodology applied with startup speed, delivering actionable insights in days instead of weeks.
Global research capabilities across time zones, enabling efficient recruitment and testing with diverse user populations worldwide.
Clear, prioritized recommendations that translate directly into design and development tasks, not just theoretical reports.
3x cheaper than hiring in-house research specialists while maintaining the quality standards of top-tier research firms.
Design strategists with deep experience in user-centered research.
Co-founder
Akhila brings a unique perspective to UX research, combining her background in designing innovative LEED buildings and urban interventions with deep user empathy. Before co-founding What if Design, she led projects impacting millions of people, requiring extensive user research to understand diverse populations and complex workflows. Her architectural training in human-centered spatial design translates seamlessly to digital experiences, where she excels at uncovering unspoken user needs and translating them into actionable insights. Akhila's research methodology combines rigorous analysis with rapid iteration, ensuring clients receive evidence-based recommendations that drive measurable improvements in user satisfaction and business outcomes. Her work spans from early-stage discovery research for startups to optimization studies for established platforms serving millions of users.
Co-founder
Tejas combines business strategy expertise with user research excellence, bringing a unique perspective from his experience driving growth across three countries at OYO. His work training 1,700+ people throughout India required deep understanding of diverse user needs, learning behaviors, and decision-making patterns. Before co-founding What if Design, Tejas developed and validated numerous customer experience improvements through systematic research and testing, directly linking UX insights to business metrics and revenue growth. His research approach focuses on uncovering the 'why' behind user behavior, connecting qualitative insights to quantitative business outcomes. Tejas excels at facilitating stakeholder workshops, translating research findings into strategic roadmaps, and ensuring that user research drives meaningful product and business decisions rather than sitting in reports.
How long does a typical UX research project take?
Research timelines vary based on scope and methodology. A focused usability testing sprint can be completed in 1-2 weeks, while comprehensive discovery research with interviews, testing, and persona development typically takes 3-4 weeks. We work in agile sprints to deliver insights quickly while maintaining research rigor.
How many participants do I need for usability testing?
Can you recruit research participants for my study?
What's the difference between moderated and unmoderated testing?
Do you test for accessibility compliance?
How do you present research findings?
Can you conduct research for products already in market?
What industries do you have research experience in?
Talk to our research experts to discuss your project goals and get a customized research plan.
Share your research goals and challenges. We'll respond within 24 hours with a customized research plan and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in