UX Research & Strategy
Master user journey mapping, conduct usability testing, analyze user behavior patterns, and build evidence-based design strategies that align business goals with user needs for data-driven decision making.
Master the art of creating digital experiences that drive business outcomes and user satisfaction. Our comprehensive UX research and design specializations equip professionals with strategic frameworks, hands-on prototyping skills, and data-driven validation methods to transform complex problems into elegant, intuitive solutions that accelerate product adoption and market success.
Comprehensive training and services covering the full spectrum of user experience design, from research to interface design to interactive prototyping.
Master user journey mapping, conduct usability testing, analyze user behavior patterns, and build evidence-based design strategies that align business goals with user needs for data-driven decision making.
Create pixel-perfect, accessible interfaces with scalable design systems, component libraries, and visual hierarchies that ensure consistency across platforms while maintaining brand integrity and usability standards.
Design delightful micro-interactions, smooth animations, and intuitive gesture controls that provide clear feedback, guide users through workflows, and create memorable product experiences across devices.
Structure complex content systems, design intuitive navigation patterns, and organize information hierarchies that help users find what they need quickly while supporting business objectives and content scalability.
Build interactive prototypes for user validation, conduct iterative testing sessions, gather actionable feedback, and refine designs before development to reduce rework costs and improve launch success rates.
Design inclusive experiences meeting WCAG standards, ensure keyboard navigation support, implement screen reader compatibility, and create products accessible to users of all abilities while meeting regulatory requirements.
Our UX specializations combine strategic research methodologies with hands-on design execution to help professionals create products that resonate with users and drive measurable business results. From mapping complex user journeys to crafting pixel-perfect interfaces, we equip you with frameworks that reduce development costs, accelerate time-to-market, and increase user adoption. Learn to validate assumptions early, iterate rapidly, and build design systems that scale with your product ambitions.
We've helped organizations design digital products that millions of users love, from healthcare platforms to sustainability solutions.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring strategic design thinking and proven methodologies to every engagement.
From initial research to final implementation, we provide end-to-end UX solutions without handoff gaps.
Fast turnaround times and agile workflows help you validate ideas and launch products weeks faster.
Get senior-level UX expertise for 3x less than hiring in-house designers or agencies.
We prioritize projects that create positive impact, bringing passion and purpose to every design decision.
Expert designers with proven track records across industries.
Co-founder
Akhila brings a unique perspective shaped by years of designing innovative LEED-certified buildings and urban interventions worth over $100 million that have positively impacted millions of people. Her architectural background gives her a systems-thinking approach to digital product design, ensuring that every interface and interaction is thoughtfully structured for scale and sustainability. Before co-founding What if Design, she honed her skills creating spaces that balance functionality with environmental responsibility. At What if Design, Akhila leads strategic design initiatives, translating complex technical challenges into elegant user experiences. Her expertise spans UX research, information architecture, and design systems development. She champions evidence-based design decisions and has helped numerous climate tech and sustainability organizations create products that users love while advancing their environmental missions. Akhila's commitment to design excellence and environmental impact makes her an invaluable partner for purpose-driven organizations.
Co-founder
Tejas brings a powerful combination of business acumen and design thinking to What if Design. Before co-founding the company, he drove business growth for OYO across three countries, navigating complex international markets and diverse user needs. His experience running training programs for over 1,700 people throughout India developed his ability to communicate complex concepts clearly and build scalable systems. This unique background in business development and training enables him to bridge the gap between design excellence and business outcomes. At What if Design, Tejas focuses on strategic alignment, ensuring that every design decision supports broader organizational goals while delivering exceptional user experiences. He excels at stakeholder management, conducting discovery workshops that uncover hidden insights, and translating business requirements into actionable design strategies. His passion for creating positive environmental impact led him to pivot What if Design's focus toward climate and sustainability challenges, where he now helps organizations communicate their innovations effectively and build products that drive meaningful change in the fight against climate crisis.
What do UX researchers and designers do?
UX researchers investigate user behaviors, needs, and pain points through methods like interviews, surveys, usability testing, and analytics analysis. They synthesize findings into actionable insights that inform design decisions. UX designers take these insights and create wireframes, prototypes, and final interfaces that solve user problems while meeting business objectives. Together, they ensure products are intuitive, accessible, and deliver value to both users and organizations.
What is a UX design specialist?
How long does it take to become proficient in UX design?
What tools do professional UX designers use?
How do you measure UX design success?
What's the difference between UX and UI design?
Do I need coding skills for UX design?
How much does UX design training typically cost?
Connect with our design experts to discuss how we can support your professional development or project needs.
Share your project details and we'll respond within 24 hours with insights on how we can help you create exceptional user experiences.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in