User Experience Design
Map user journeys, design information architectures, create wireframes, conduct usability testing, and build user flows to ensure effortless, zero-friction experiences that drive conversion and engagement.
Transform complex digital experiences into intuitive, conversion-focused interfaces. Our expert UI/UX design and wireframing services help businesses create user-centered products that drive engagement, reduce development costs, and accelerate time-to-market with data-driven design decisions.
From initial wireframes to pixel-perfect interfaces, we deliver comprehensive design solutions that prioritize user needs.
Map user journeys, design information architectures, create wireframes, conduct usability testing, and build user flows to ensure effortless, zero-friction experiences that drive conversion and engagement.
Design high-fidelity interfaces, create component libraries, establish design tokens, build spacing systems, and ensure accessibility compliance with pixel-perfect, scalable visual solutions.
Design micro-interactions, create animations, define transitions, build interactive prototypes, specify gesture controls, and craft delightful moments that enhance user engagement and satisfaction.
Design conversion-focused website layouts, map buyer journeys, create wireframes, develop visual designs, build content hierarchies, and optimize conversion paths for maximum business impact.
Design single-page experiences, optimize conversion funnels, craft compelling CTAs, structure content hierarchies, build trust signal placements, and create A/B test variations for campaign success.
Create low and high-fidelity wireframes, build interactive prototypes, validate design concepts with stakeholders, and establish foundational structures before development begins.
We combine strategic thinking with design excellence to create digital experiences that solve real business problems. Our approach integrates user research, data-driven insights, and iterative testing to ensure every design decision supports your goals. From rapid prototypes to comprehensive design systems, we deliver solutions that scale with your business while maintaining exceptional usability and visual appeal.
We've partnered with leading organizations to create digital experiences that drive measurable business outcomes.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
We deliver strategic design excellence that transforms your digital presence.
Get senior-level design expertise at 3x less cost than hiring in-house, with full-service capabilities from strategy to delivery.
Lightning-fast iteration sprints with turnaround times ranging from 48 hours to weeks, keeping your projects on track and moving forward.
Every design decision backed by user research, usability testing, heat maps, and analytics to ensure measurable business impact and ROI.
Future-proof design systems and component libraries that scale seamlessly from MVP to enterprise, eliminating costly redesigns as you grow.
Strategic designers with proven track records in digital transformation.
Co-founder
Akhila brings exceptional design expertise honed through years of creating innovative LEED buildings and $100M+ urban interventions that have impacted millions of people. With a background in architecture from IIT Kharagpur, she understands how to balance aesthetic excellence with functional requirements and business objectives. Her experience designing large-scale built environments translates seamlessly into digital product design, where she applies the same rigorous attention to user needs, systemic thinking, and environmental consciousness. At What if Design, Akhila leads design strategy and ensures every interface we create is not just beautiful, but purposeful and results-driven. Her passion for solving meaningful problems drives the studio's commitment to working with purpose-driven organizations creating positive change.
Co-founder
Tejas brings a unique blend of business strategy and design thinking to What if Design. Before co-founding the studio, he drove business growth for OYO across three countries and designed and ran programs that trained over 1,700 people throughout India. This experience gave him deep insights into what makes digital products succeed in the market and how to align design decisions with measurable business outcomes. His background in architecture from IIT Kharagpur provides the creative foundation, while his operational experience ensures every design we deliver is strategically sound and commercially viable. At What if Design, Tejas leads client relationships and business strategy, ensuring projects deliver real ROI while maintaining design excellence. His collaborative approach and focus on agile timelines help clients move from concept to launch with confidence and speed.
What is the difference between UI and UX design?
UX (User Experience) design focuses on the overall feel and functionality—mapping user journeys, creating wireframes, and ensuring intuitive navigation. UI (User Interface) design focuses on visual aesthetics—creating high-fidelity mockups, color schemes, typography, and interactive elements. Both are essential for successful digital products, and we provide comprehensive services covering both disciplines.
How long does a typical UI/UX design project take?
Do you provide wireframes before final designs?
Can you work with our existing brand guidelines?
How much do UI/UX design services cost?
Do you conduct user research and testing?
Will the designs be mobile-responsive?
What deliverables will we receive?
Let's discuss your project goals and create a design strategy that delivers real business results.
Committed to climate-conscious design practices
Partners with TATA1mg, Pristyn care, Accel Partners
Architecture-trained design excellence
Share your project details and we'll respond within 24 hours with a tailored proposal and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in