Website UX Design
Map complete user journeys, design intuitive information architectures, create wireframes, conduct usability testing, and build user flows that eliminate friction and drive conversions.
Transform your digital vision into exceptional user experiences with our comprehensive design and prototyping services. We craft intuitive interfaces, build interactive prototypes, and create design systems that drive user adoption and business growth. From initial concept to pixel-perfect execution, our data-driven approach ensures your digital products deliver measurable results and delightful user experiences that set you apart in competitive markets.
End-to-end design solutions from user research to pixel-perfect interfaces and interactive prototypes.
Map complete user journeys, design intuitive information architectures, create wireframes, conduct usability testing, and build user flows that eliminate friction and drive conversions.
Craft pixel-perfect interfaces with high-fidelity designs, scalable component libraries, design tokens, accessibility compliance, and comprehensive developer handoffs for engineering teams.
Design delightful micro-interactions, smooth animations, intuitive transitions, interactive prototypes, and gesture controls that enhance user engagement and product satisfaction.
Develop cohesive visual languages including logo systems, color palettes, typography scales, icon libraries, and brand element frameworks that ensure consistent recognition.
Establish story-first market positioning with clear value propositions, evidence-backed competitive strategies, stakeholder alignment, and data-driven audience insights that differentiate your brand.
Build responsive, high-performance websites with modern frameworks like Webflow and Framer, implementing SEO optimization, CMS integration, and client-editable systems for marketing teams.
Our comprehensive approach combines user research, strategic thinking, and design execution to create digital experiences that drive real business outcomes. We don't just design beautiful interfaces—we architect solutions that reduce user friction, increase conversion rates, and scale with your organization. Through rapid iteration sprints, data-driven validation, and stakeholder collaboration, we deliver prototypes and production-ready designs that accelerate time-to-market while ensuring exceptional user satisfaction.
Partnering with leading organizations to transform digital experiences and drive measurable results.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design excellence that accelerates your business goals while delivering exceptional user experiences.
Lightning-fast iteration cycles with turnarounds as quick as 48 hours to weeks, keeping your project momentum strong.
Full-service design expertise at 3x lower cost than hiring in-house senior designers without compromising quality.
User research, heat maps, A/B testing, and usability validation ensure every design decision drives measurable business outcomes.
From stakeholder alignment workshops to iterative prototyping, we collaborate closely to translate your vision into exceptional digital experiences.
Experienced design leaders driving innovation through strategic creativity.
Co-founder
Akhila brings deep expertise in designing innovative experiences that impact millions of people. Before co-founding What if Design, she designed for LEED-certified sustainable buildings and led urban interventions valued at over $100 million. Her architectural background combined with digital design mastery enables her to create user experiences that are both aesthetically compelling and functionally superior. At What if Design, Akhila leads the strategic design vision, ensuring every project aligns with client business goals while delivering exceptional user satisfaction. Her work spans from Fortune 500 companies to breakthrough climate tech startups, consistently translating complex requirements into intuitive, conversion-optimized digital products. Akhila's approach combines rigorous user research with creative problem-solving, resulting in designs that don't just look beautiful but drive measurable business impact and user adoption.
Co-founder
Tejas combines business strategy acumen with design thinking to create solutions that accelerate growth. Before co-founding What if Design, he drove business expansion for OYO across three countries and designed training programs that equipped over 1,700 professionals throughout India. This unique blend of operational excellence and strategic vision enables Tejas to architect design solutions that align perfectly with business objectives. At What if Design, he leads client strategy and ensures every design deliverable contributes directly to key business metrics—whether that's user acquisition, conversion optimization, or market differentiation. Tejas excels at translating complex business requirements into clear design briefs and facilitating stakeholder alignment workshops that set projects up for success. His expertise in scaling operations and optimizing user funnels helps clients achieve faster time-to-market while maintaining exceptional design quality that resonates with their target audiences.
What is the difference between UX and UI design?
UX (User Experience) design focuses on the overall user journey, information architecture, user flows, and usability testing to create intuitive experiences. UI (User Interface) design focuses on the visual aspects—creating high-fidelity interfaces, component libraries, design systems, and ensuring pixel-perfect implementation. Both work together to create exceptional digital products.
How long does a typical UX/UI design project take?
Do you provide prototypes before final design?
Can you work with our existing brand guidelines?
What is your design process?
Do you conduct user research and testing?
What tools do you use for design and prototyping?
Can you help with both web and mobile design?
Let's discuss how our design expertise can accelerate your business goals and delight your users.
Share your project details and we'll respond within 24 hours with a customized approach and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in