User Research & Insights
Uncover real user needs and pain points through strategic research sprints, stakeholder interviews, and usability testing to inform data-driven design decisions.
Transform your tech startup's digital experience with user-centered design that drives adoption and growth. Our expert UX designers craft intuitive interfaces and seamless user journeys that turn complex innovations into delightful products. From rapid prototyping to comprehensive research, we help startups validate ideas, accelerate product-market fit, and build experiences that users love—without the overhead of an in-house design team.
Complete user experience design solutions to transform your startup's vision into intuitive, user-centered products.
Uncover real user needs and pain points through strategic research sprints, stakeholder interviews, and usability testing to inform data-driven design decisions.
Design clear, intuitive navigation structures and content hierarchies that help users find what they need quickly and effortlessly.
Create lo-fi and hi-fi wireframes and interactive prototypes to visualize user flows, test concepts rapidly, and validate ideas before development.
Conduct iterative testing with real users to identify friction points, validate design solutions, and continuously optimize the user experience.
Align product vision with user needs through strategic UX planning, journey mapping, and experience design roadmaps for scalable growth.
Build scalable design systems with reusable components, interaction patterns, and UX guidelines to ensure consistency as your product evolves.
Your product's success hinges on user experience. We partner with tech startups to create intuitive, research-backed designs that reduce friction, increase engagement, and accelerate adoption. Our lean UX process delivers rapid iterations, actionable insights, and pixel-perfect prototypes—all at a fraction of the cost of hiring in-house senior designers. From MVP validation to scaling for growth, we help you build products users genuinely love.
See how we've helped tech startups create exceptional user experiences that drive growth.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Partner with UX experts who understand the unique challenges of tech startup product development.
We specialize in fast-paced startup environments, delivering rapid iterations and lean UX processes that maximize impact.
Get senior-level UX design at 3x lower cost than hiring in-house—perfect for early-stage budgets.
Every design decision is validated through user research, testing, and analytics to ensure measurable results.
From research to prototyping to developer handoff, we handle the complete UX lifecycle so you can focus on growth.
Expert designers with a proven track record in startup success.
Co-founder
Before co-founding What if Design, Akhila designed innovative LEED buildings and led urban interventions worth over $100M that impacted millions of people. Her architectural background brings a unique systems-thinking approach to digital UX design, enabling her to see the bigger picture while perfecting every detail. At What if Design, she combines her expertise in user-centered design with strategic business thinking to help tech startups create products that users love. Akhila's work spans from early-stage MVPs to scaling products for millions of users, with a special focus on purpose-driven innovations. Her design philosophy centers on making complex technology accessible and delightful, ensuring that great user experiences drive meaningful business outcomes for startup clients.
Co-founder
Tejas brings a unique blend of business strategy and design excellence to What if Design. Before co-founding the company, he drove business growth for OYO across three countries and ran training programs that reached over 1,700 people throughout India. This combination of growth expertise and operational scale gives him deep insight into what startups need to succeed. At What if Design, Tejas leads strategic initiatives that align UX design with business goals, ensuring every design decision drives measurable outcomes. His experience scaling operations and training large teams translates into systematic, repeatable design processes that help startups move fast without sacrificing quality. Tejas is passionate about making world-class design accessible to purpose-driven organizations, helping tech startups compete with established players through superior user experiences.
How long does a typical UX design project take for a tech startup?
Project timelines vary based on scope and complexity. A focused UX sprint for a specific feature typically takes 2-4 weeks, while comprehensive product UX design ranges from 4-8 weeks. We work in agile iterations with quick turnarounds (often 48 hours for specific deliverables) to match startup speed and provide regular check-ins throughout the process.
What's included in your UX design process?
How much does UX design cost for a startup?
Do you work with early-stage startups and MVPs?
Can you help with both web and mobile UX design?
How do you conduct user research for startups with limited users?
What deliverables will we receive at the end of the project?
How do you ensure the UX design aligns with our business goals?
Let's discuss how strategic UX design can accelerate your tech startup's growth and user adoption.
Committed to sustainable design practices
Trusted by TATA1mg and Pristyn Care
100+ climate and tech founders consulted
Share your project details and we'll get back to you within 24 hours with next steps and a tailored proposal.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in