Website UX Design
Map complete user journeys, design information architectures, create wireframes and prototypes, and conduct usability testing to ensure effortless experiences that drive conversions and engagement.
Transform complex digital experiences into intuitive, conversion-focused solutions with strategic UX design consultancy. We help purpose-driven organizations create user-centered products through research-backed design thinking, rapid prototyping, and iterative testing. From initial discovery to final implementation, our consultancy delivers measurable improvements in user engagement, conversion rates, and business outcomes.
End-to-end strategic design services from user research and experience architecture to interface design and usability validation.
Map complete user journeys, design information architectures, create wireframes and prototypes, and conduct usability testing to ensure effortless experiences that drive conversions and engagement.
Craft pixel-perfect interfaces with scalable component libraries, design tokens, and accessibility-compliant systems that maintain consistency across all digital touchpoints.
Execute insight sprints to uncover real-world pain points, build interactive prototypes to boost adoption, and conduct iterative testing to reduce rework and enhance launch retention.
Design delightful micro-interactions, animations, and transitions that provide feedback, guide users, and create memorable moments throughout digital experiences.
Design conversion-optimized single-page experiences with strategic content hierarchies, compelling CTAs, and trust signal placements that transform visitors into qualified leads.
Create comprehensive web experiences that map buyer journeys, optimize conversion paths, and translate complex offerings into compelling digital interfaces across all devices.
Our consultancy combines deep user research with rapid iteration to eliminate costly post-launch redesigns. We validate assumptions early through prototyping and usability testing, ensuring your digital products resonate with target audiences from day one. With experience designing for millions of users and supporting multiple investment rounds, we bring strategic thinking that aligns user needs with business objectives, delivering interfaces that users love and stakeholders champion.
We've partnered with innovative organizations to transform complex user experiences into intuitive digital products.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic design expertise that bridges user needs with business outcomes.
Workshop-to-launch turnarounds as fast as 48 hours to weeks, with iteration sprints that keep pace with agile development.
Get senior-level design expertise at 3x less cost than hiring in-house, with full-service capabilities from research to implementation.
Data-driven tactics including user testing, heat maps, and stakeholder workshops ensure every design decision is validated before development.
Global collaboration with hubs in San Francisco and Bangalore, delivering consistent quality across time zones with flexible engagement models.
Experienced founders bridging architecture, business strategy, and design thinking.
Co-founder
Before co-founding What if Design in 2020, Akhila spent years designing innovative LEED-certified buildings and leading urban interventions worth over $100 million that impacted millions of people. Her architectural background brings systems thinking and spatial design principles to digital experiences, enabling her to architect information hierarchies and user flows with the same rigor applied to physical environments. Akhila's work bridges the gap between complex technical requirements and intuitive user experiences, ensuring that design serves both business objectives and user needs. Her expertise in sustainable design principles now informs What if Design's climate-focused mission, helping purpose-driven organizations communicate complex innovations through compelling digital experiences. She leads strategic workshops that align stakeholders around user-centered design principles and oversees the development of scalable design systems that grow with client organizations.
Co-founder
Tejas brings business growth expertise and operational excellence to What if Design's strategic approach. Before co-founding the company in 2020, he drove business expansion for OYO across three countries and designed training programs that upskilled over 1,700 professionals throughout India. This experience gives him unique insight into how design impacts business metrics, user adoption, and organizational change. Tejas ensures that every design decision aligns with measurable business outcomes, whether that's increasing conversion rates, reducing support costs, or accelerating user onboarding. His background in scaling operations informs What if Design's efficient delivery processes and flexible engagement models. Tejas leads client relationships, translating business requirements into design briefs and ensuring projects deliver ROI. His passion for climate action now channels this business acumen toward helping environmental organizations compete effectively in crowded markets through strategic design that drives pilot programs, funding rounds, and partnership opportunities.
What is a UX design consultant?
A UX design consultant is a strategic advisor who analyzes user behavior, identifies experience gaps, and designs solutions that improve usability, engagement, and conversion rates. They bring expertise in user research, information architecture, interaction design, and usability testing to help organizations create products that users love.
What does a UX consultant do?
How much does it cost to hire a UX designer?
What services are offered by What if Design?
How long does a typical UX design project take?
Do you work with clients outside of San Francisco and Bangalore?
What's included in your UX design process?
Can you help with existing products that need UX improvements?
Schedule a free consultation to discuss your UX challenges and explore how strategic design can drive measurable results.
Committed to climate action through design excellence
Partnered with TATA1mg and Pristyn Care
Served organizations across 3 continents
Tell us about your project and we'll schedule a consultation to discuss how strategic UX design can help you achieve your business goals. Expect a response within 24 hours.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in