UX Research & Strategy
Uncover real user needs through stakeholder interviews, user journey mapping, competitive analysis, and insight sprints that validate product-market fit before a single pixel is designed.
Explore proven UX design strategies that drive user adoption and business growth. Our curated case studies showcase how strategic research, rapid prototyping, and iterative testing transform complex products into intuitive experiences that users love and stakeholders champion.
Transform your product vision into user-centered experiences through research-driven design, rapid prototyping, and validated testing.
Uncover real user needs through stakeholder interviews, user journey mapping, competitive analysis, and insight sprints that validate product-market fit before a single pixel is designed.
Build interactive prototypes that bring concepts to life, enabling rapid stakeholder validation and user testing before committing to full development cycles.
Validate design decisions with real users through moderated sessions, heat mapping, and behavioral analytics that reduce costly post-launch redesigns.
Create scalable component libraries with design tokens, spacing systems, and accessibility standards that ensure consistency across your product ecosystem.
Craft delightful micro-interactions, transitions, and animations that provide intuitive feedback and guide users effortlessly through complex workflows.
Design fluid experiences that adapt seamlessly across devices, ensuring optimal usability whether users access your product on desktop, tablet, or mobile.
Our UX design approach combines deep user research with rapid iteration cycles, ensuring every design decision is validated by real user feedback. We map complete user journeys, identify friction points, and create intuitive flows that drive adoption. From lo-fi sketches to high-fidelity prototypes, we build experiences that resonate with users while aligning perfectly with your business objectives and technical constraints.
See how strategic UX design has driven measurable outcomes for product teams across industries.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Partner with a design team that prioritizes user outcomes and business impact equally.
Lightning-fast design sprints deliver validated prototypes in days, not months, accelerating your time-to-market.
Every design decision is grounded in user research, usability testing, and behavioral data analysis.
Access senior design expertise at 3x lower cost than in-house hires, with no recruitment overhead.
Build future-proof design systems that grow with your product from MVP to enterprise scale.
Experienced designers who've shaped products for millions of users.
Co-founder
Akhila brings a unique blend of architectural thinking and product design expertise to every project. Before co-founding What if Design, she designed innovative LEED-certified buildings and led urban interventions valued at over $100 million, impacting millions of people across multiple cities. Her background in large-scale systems thinking enables her to approach UX challenges with a holistic perspective, ensuring designs are not just beautiful but strategically sound and scalable. Akhila's work spans from designing digital products for healthcare unicorns to creating user experiences for government health initiatives. She applies the same rigorous research methodology she used in urban planning to product design—conducting extensive user research, validating assumptions through prototyping, and iterating based on real-world feedback. Her architectural training gives her a unique ability to see the interconnections between user flows, business objectives, and technical constraints, resulting in cohesive experiences that work seamlessly across touchpoints.
Co-founder
Tejas combines strategic business thinking with hands-on design execution, having driven business growth for OYO across three countries before co-founding What if Design. His experience running training programs for over 1,700 people throughout India gives him deep insight into user behavior, organizational dynamics, and how design decisions cascade through large teams. This background makes him exceptionally skilled at aligning design work with business outcomes and stakeholder needs. At What if Design, Tejas leads projects that require balancing user experience with commercial viability. He's helped startups secure funding through compelling pitch decks, designed products that have reached millions of users, and created brand experiences that drive customer acquisition. His approach to UX is pragmatic and results-oriented—he prioritizes designs that not only delight users but also move key business metrics. Tejas excels at facilitating stakeholder workshops, translating business requirements into design briefs, and ensuring projects stay aligned with strategic objectives throughout the design process.
What is an UX design case study?
A UX design case study is a detailed documentation of a design project that showcases the design process, methodology, challenges faced, solutions implemented, and measurable outcomes. It typically includes user research findings, wireframes, prototypes, usability testing results, and the impact on key metrics like user engagement, conversion rates, or task completion time. Case studies demonstrate how strategic design thinking solves real business problems.
What are the 5 stages of user experience design?
How long does a typical UX design project take?
What deliverables should I expect from a UX design engagement?
How do you measure the success of UX design work?
Do you conduct user research and testing as part of your process?
Can you work with our existing design system or brand guidelines?
What's your approach to accessibility in UX design?
Connect with our UX team to discuss how research-driven design can elevate your product.
Share your product challenges and timeline. We'll respond within 24 hours with a tailored approach and case study examples relevant to your industry.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in