UX Research & Strategy
User journey mapping templates, persona frameworks, stakeholder alignment exercises, and usability testing protocols to ground your design decisions in real user needs and business objectives.
Access comprehensive UI/UX design resources curated for modern web designers. From wireframing tools and component libraries to research frameworks and prototyping systems, discover everything you need to create exceptional digital experiences that convert visitors into customers.
Comprehensive design resources to enhance your workflow, from strategic frameworks to production-ready tools.
User journey mapping templates, persona frameworks, stakeholder alignment exercises, and usability testing protocols to ground your design decisions in real user needs and business objectives.
Production-ready design systems, component libraries, icon sets, and pattern collections that ensure consistency while accelerating your design-to-development workflow.
Interactive prototyping resources, micro-interaction patterns, animation specifications, and clickable mockup templates to validate concepts before development begins.
Low and high-fidelity wireframe templates, information architecture tools, content hierarchy systems, and responsive layout grids for structuring effective user experiences.
Scalable design token libraries, typography systems, color palette generators, spacing scales, and brand guideline templates that grow with your projects.
WCAG compliance checklists, contrast ratio calculators, screen reader testing protocols, and inclusive design patterns to ensure your work reaches every user.
Great design isn't just about aesthetics—it's about creating experiences that solve real problems. Our curated resources combine evidence-based UX research methods with production-proven UI systems, helping you move from concept to pixel-perfect implementation faster. Whether you're designing for conversion-focused landing pages or complex SaaS platforms, these tools ensure your work is both beautiful and strategically sound.
Join designers who've transformed their workflow with our strategic design resources and frameworks.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Resources built by designers who've shipped products for millions of users.
Resources refined through real projects for unicorns and climate tech innovators.
Every resource connects design decisions to measurable business outcomes.
Templates and frameworks that compress weeks of work into hours.
Resources evolve with industry best practices and emerging design patterns.
Architects of digital experiences who understand strategic design.
Co-founder
Akhila's design philosophy was forged designing innovative LEED-certified buildings and $100M+ urban interventions that impacted millions of people. Her background in architecture taught her that great design isn't just visual—it's systemic, considering every touchpoint and interaction. Before co-founding What if Design in 2020, she spent years translating complex sustainability goals into tangible built environments, skills she now applies to digital product design. Her work has helped climate tech companies secure multiple funding rounds and win strategic partnerships. Akhila believes that purposeful design can accelerate the transition to a sustainable economy, which is why What if Design focuses on organizations tackling climate challenges. She brings rigorous user research, strategic thinking, and an eye for detail to every project, ensuring designs are both beautiful and effective.
Co-founder
Tejas brings a unique blend of business strategy and design execution to What if Design. Before co-founding the company, he drove business growth for OYO across three countries and ran training programs that reached 1,700+ people throughout India. This business background gives him a sharp understanding of how design decisions impact revenue, conversion, and customer retention. Tejas knows that beautiful design means nothing if it doesn't move business metrics. His approach combines data-driven insights with creative problem-solving, ensuring every design choice serves a strategic purpose. Since founding What if Design in 2020, he's helped climate tech and clean tech companies raise millions in funding, win enterprise pilots, and build brands that resonate with technical and executive audiences. Tejas is passionate about making high-quality strategic design accessible to organizations working on climate solutions, believing that great design can be a catalyst for environmental progress.
What is UI/UX web design?
UI/UX web design combines User Interface (UI) design—the visual elements users interact with—and User Experience (UX) design—the strategic planning of how users navigate and experience a website. UI focuses on aesthetics, typography, colors, and visual hierarchy, while UX emphasizes research, information architecture, user flows, and usability. Together, they create websites that are both beautiful and functional, converting visitors into customers.
Is UI/UX design and web design the same?
What tools do professional UI/UX designers use?
How long does it take to learn UI/UX design?
What's the difference between wireframes and prototypes?
How do I ensure my designs are accessible?
What are design systems and why do they matter?
How do I measure the success of my UI/UX designs?
Partner with experienced designers who've shipped products for millions of users and raised funding for climate tech companies.
Get in touch to learn how our resources and services can accelerate your design practice and deliver measurable results.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in