Strategic Brand Repositioning
Story-first market positioning with 90-minute stakeholder alignment exercises, competitive analysis, and value proposition frameworks that clarify your market differentiation and establish category leadership.
Transform your brand identity with strategic rebranding that positions your organization for breakthrough growth. We combine data-driven positioning research with compelling visual storytelling to help purpose-driven companies articulate their evolution, reconnect with audiences, and establish market leadership through cohesive, future-proof brand systems.
End-to-end rebranding solutions from strategic repositioning to visual identity redesign, built for companies ready to evolve.
Story-first market positioning with 90-minute stakeholder alignment exercises, competitive analysis, and value proposition frameworks that clarify your market differentiation and establish category leadership.
Complete visual system transformation including logo redesign, color palette development, typography selection, and comprehensive brand element libraries that ensure consistency across all touchpoints.
Future-proof brand standards documentation with usage rules, asset libraries, voice frameworks, and template libraries that empower teams to maintain brand integrity across departments and agencies.
Conversion-focused website transformation with strategic architecture, compelling visual design, and optimized user experiences that reflect your evolved brand and drive business outcomes.
Comprehensive messaging hierarchy development with positioning statements, value propositions, and tone frameworks that articulate your brand story and resonate with target audiences.
Timeless, versatile logo design with primary marks, secondary variations, responsive lockups, and usage specifications that work across digital, print, and physical applications.
Our rebranding approach goes beyond surface-level aesthetics to address the strategic positioning that drives business outcomes. Through research-backed positioning frameworks and stakeholder alignment workshops, we ensure your rebrand articulates your evolution authentically while resonating with investors, partners, and customers. Every visual and verbal element is designed to scale with your growth, eliminate inconsistencies, and position you as the category leader you're becoming.
Companies we've rebranded have raised funding rounds, entered new markets, and achieved category leadership.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We bring strategic rigor and creative excellence to every rebranding engagement.
Data-driven positioning research and competitive analysis validate every creative decision, ensuring your rebrand resonates with target audiences.
Workshop-to-launch timelines measured in weeks, not months, with turnarounds as fast as 48 hours for critical deliverables.
Full-service rebranding expertise at 3x lower cost than hiring in-house senior designers, with comprehensive support from strategy through implementation.
Scalable brand systems and living documentation that evolve with your company, preventing expensive redesigns during growth phases.
Founders with proven track records in strategic design and business growth.
Co-founder
Akhila brings a unique combination of strategic design thinking and large-scale impact experience to every rebranding engagement. Before co-founding What if Design, she designed innovative LEED-certified buildings and led urban interventions worth over $100 million that impacted millions of people. Her architectural background informs her systems-thinking approach to brand transformation, ensuring visual identities are built on solid strategic foundations. Akhila's expertise spans from stakeholder alignment workshops to pixel-perfect visual execution, with a particular focus on helping purpose-driven organizations articulate their evolution. She studied architecture at IIT Kharagpur, where she first collaborated with Tejas on design projects that would eventually shape What if Design's methodology. Her work has helped companies secure investment rounds, enter new markets, and establish category leadership through rebranding initiatives that balance business objectives with authentic storytelling.
Co-founder
Tejas combines business growth expertise with strategic design acumen to lead rebranding initiatives that deliver measurable outcomes. Before founding What if Design, he drove business growth for OYO across three countries and developed training programs that reached 1,700+ people throughout India. This experience gives him unique insight into how brand transformation impacts organizational scaling, market expansion, and customer acquisition. Tejas specializes in positioning frameworks that align stakeholders around shared vision and value propositions that resonate with diverse audiences—from investors to enterprise buyers. He studied architecture at IIT Kharagpur alongside Akhila, where they developed their collaborative approach to design challenges. At What if Design, Tejas ensures every rebranding project connects strategic positioning to business goals, whether that's preparing for fundraising, entering competitive markets, or establishing thought leadership. His work has helped organizations clarify their market differentiation and communicate complex innovations through compelling brand narratives.
How long does a complete rebranding project take?
Most comprehensive rebranding projects range from 4-12 weeks depending on scope. We begin with strategic positioning workshops (1-2 weeks), then move to visual identity development (2-4 weeks), followed by brand guidelines and asset creation (1-2 weeks). Website redesigns typically add 4-8 weeks. Our workshop-to-launch approach ensures rapid execution without sacrificing strategic rigor.
What's included in your rebranding services?
How do you ensure stakeholder alignment during a rebrand?
Can you rebrand our company without changing our logo?
How much does professional rebranding cost?
Will our rebrand work across all marketing channels?
How do you handle rebranding for companies with existing customers?
Do you offer ongoing support after the rebrand launches?
Let's discuss how strategic rebranding can position your organization for breakthrough growth and market leadership.
Share your rebranding goals and challenges. We'll respond within 24 hours with insights and next steps for your project.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in