Brand Positioning
Story-first market positioning with stakeholder alignment exercises, competitive analysis, and evidence-backed value proposition frameworks that clarify your differentiation and resonate with decision-makers.
Transform your enterprise presence with comprehensive branding that drives stakeholder alignment, market differentiation, and measurable business outcomes. Our strategic approach combines data-driven positioning, visual excellence, and scalable systems—delivering cohesive brand experiences that resonate with investors, partners, and enterprise buyers across every touchpoint.
End-to-end strategic design solutions—from market positioning to visual systems—that establish authority and accelerate growth.
Story-first market positioning with stakeholder alignment exercises, competitive analysis, and evidence-backed value proposition frameworks that clarify your differentiation and resonate with decision-makers.
Comprehensive visual systems including logo design, color palettes, typography, iconography, and brand elements—creating instant recognition and consistent omnichannel experiences.
Comprehensive brand standards documentation with asset libraries, usage rules, voice frameworks, and template systems—ensuring consistency as your organization scales.
Timeless, scalable logo marks with responsive lockups, construction grids, and versatile applications—maintaining recognition across all contexts from business cards to billboards.
Conversion-focused web experiences with strategic architecture, compelling visuals, and optimized user journeys—translating brand strategy into high-performing digital touchpoints.
Sales enablement materials, pitch decks, infographics, and conference assets—empowering teams to communicate brand value consistently across all stakeholder interactions.
Discovery & Stakeholder Alignment
We begin with 90-minute strategic workshops to align leadership vision, analyze competitive landscapes, and define target audience insights. This foundation ensures your brand strategy reflects both market realities and organizational goals.
Positioning & Messaging Development
Visual Identity Creation
System Documentation & Guidelines
Implementation & Team Enablement
We've partnered with organizations like TATA1mg, Accel Partners, and the Ministry of Health Saudi Arabia to build brands that drive results.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic expertise meets execution excellence—delivering enterprise-grade branding without enterprise overhead.
Data-driven positioning frameworks validated through competitive analysis, stakeholder workshops, and audience research—not assumptions.
Workshop-to-launch in 4-6 weeks with turnaround times as fast as 48 hours—3x faster than traditional agencies.
Full-service capabilities at 3x lower cost than hiring in-house senior designers—strategic value without financial strain.
Future-proof brand architectures with living guidelines and design tokens—built to evolve through funding rounds and market expansion.
IIT-trained designers with enterprise and unicorn experience.
Co-founder
Akhila brings deep expertise in translating complex challenges into elegant brand solutions. Before co-founding What if Design, she designed innovative LEED buildings and led urban interventions worth over $100M, impacting millions of people across multiple continents. Her architectural training at IIT Kharagpur taught her to balance aesthetic excellence with functional requirements—a philosophy she applies to every branding project. Akhila's systematic approach combines stakeholder alignment, evidence-based research, and visual storytelling to create brands that don't just look professional—they drive measurable business outcomes. Her portfolio spans government ministries, healthcare unicorns, and climate tech innovators, all united by strategic rigor and design excellence.
Co-founder
Tejas combines business acumen with design thinking to deliver brands that scale. Before founding What if Design, he drove business growth for OYO across three countries, managing cross-functional teams and designing training programs for over 1,700 people throughout India. His experience in high-growth environments taught him how brands must evolve alongside business strategy—from seed stage positioning to enterprise market authority. At IIT Kharagpur, Tejas studied architecture alongside Akhila, where they first collaborated on design projects that balanced creativity with commercial viability. Today, he leads client partnerships with a focus on aligning brand investments to revenue goals, fundraising milestones, and market expansion. His work has helped organizations raise multiple funding rounds and reimagine customer experiences at scale.
What are the 4 types of branding strategies?
The four primary branding strategies are: (1) Product branding—building individual product identities; (2) Corporate branding—establishing organizational reputation; (3) Personal branding—developing individual professional identities; and (4) Co-branding—strategic partnerships between brands. For enterprise organizations, we typically focus on corporate branding that encompasses product sub-brands, ensuring consistency while allowing flexibility.
How much does a strategy consultant charge?
What are the 4 C's of brand strategy?
How long does enterprise rebranding typically take?
What deliverables are included in your branding services?
Can you work with our existing brand or start from scratch?
Do you provide ongoing brand support after launch?
How do you ensure brand consistency across global teams?
Schedule a free consultation to discuss your positioning challenges and explore strategic solutions tailored to your business goals.
Committed to climate-conscious design practices and environmental responsibility
Founders trained at India's premier technical institution for engineering and design excellence
Proven track record with Fortune 500 clients, government agencies, and unicorn startups
Share your positioning challenges and business goals. We'll respond within 24 hours with a tailored proposal and timeline for your enterprise branding project.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in