Brand Positioning
Story-first market positioning with evidence-backed competitive analysis. 90-minute stakeholder alignment exercises and data-driven audience insights validate your refreshed brand direction and value proposition.
Transform your brand's market position with strategic refresh services that align your visual identity, messaging, and digital presence with evolving business goals. Our comprehensive approach modernizes outdated brands, clarifies market positioning, and creates cohesive brand systems that resonate with today's stakeholders—from investors to enterprise customers.
End-to-end brand transformation from strategic repositioning to visual identity redesign and comprehensive guideline development.
Story-first market positioning with evidence-backed competitive analysis. 90-minute stakeholder alignment exercises and data-driven audience insights validate your refreshed brand direction and value proposition.
Modernize your logo systems, color palettes, typography, and visual language. Create atomic design systems that ensure instant recognition and omnichannel consistency for your evolved brand.
Update primary logos, secondary marks, and responsive lockups. Build timeless, scalable logo systems with clear usage rules that work across all modern applications and contexts.
Document comprehensive brand standards with usage rules, asset libraries, and voice frameworks. Create living brand books that scale with company growth and prevent costly inconsistencies.
Translate your refreshed brand into high-converting digital experiences. Strategic site architecture, modern UI/UX design, and SEO-focused development that showcases your evolved positioning.
Update presentation templates, sales collateral, and marketing materials to reflect your refreshed identity. Ensure consistency across pitch decks, social media, and customer touchpoints.
A brand refresh isn't just a visual update—it's strategic repositioning that addresses market evolution, stakeholder expectations, and business growth. Our evidence-based approach combines stakeholder alignment workshops, competitive analysis, and audience research to create brand systems that resonate. From clarifying your value proposition to building scalable visual identities and comprehensive guidelines, we ensure every touchpoint reflects your evolved positioning and supports your business objectives.
We've helped organizations from climate tech startups to established enterprises refresh their brands for Series funding, market expansion, and strategic pivots.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
Strategic brand expertise meets fast execution and cost efficiency for impactful transformations.
Data-driven positioning backed by stakeholder workshops, competitive analysis, and audience research that validates creative direction.
Complete brand refresh from positioning to visual identity to guidelines in 4-6 weeks—not months of agency back-and-forth.
3x cheaper than hiring in-house senior designers with full-service capabilities from strategy through implementation.
Scalable brand frameworks that grow with your business, preventing expensive redesigns during critical funding or expansion phases.
Experienced brand strategists and designers driving transformation.
Co-founder
Akhila brings deep strategic design thinking honed through designing innovative LEED buildings and $100M+ urban interventions impacting millions of people. Her architectural background informs her systematic approach to brand architecture and visual identity systems. Before co-founding What if Design in 2020, she led complex multi-stakeholder projects requiring precise alignment of vision, functionality, and user experience—skills directly transferable to strategic brand positioning. Akhila's expertise in translating complex technical concepts into compelling visual narratives has helped organizations from healthcare unicorns to climate tech startups clarify their market positioning and create cohesive brand identities that resonate with investors, partners, and customers.
Co-founder
Tejas combines strategic business acumen with design leadership, having driven growth for OYO across 3 countries and trained 1700+ people throughout India. His experience scaling operations and building training programs brings a unique perspective to brand strategy—understanding how brands must work not just externally but internally to align teams and enable growth. Before co-founding What if Design, Tejas mastered the art of stakeholder management and rapid execution in high-pressure environments. He brings this discipline to brand refresh projects, ensuring positioning frameworks are actionable, guidelines are adoptable, and visual systems support business objectives. His workshops have helped numerous organizations achieve stakeholder alignment—a critical but often overlooked component of successful brand transformations.
How long does a brand refresh take?
Our comprehensive brand refresh service typically takes 4-6 weeks from kickoff to delivery. This includes stakeholder alignment workshops, positioning strategy, visual identity redesign, brand guidelines development, and digital asset creation. For organizations needing faster turnaround, we can prioritize critical deliverables like updated logos and core guidelines first.
What's included in a brand refresh vs. a complete rebrand?
How do you ensure stakeholder alignment during the brand refresh?
What deliverables are included in your brand refresh service?
How much does a brand refresh cost?
Can you refresh our brand without changing our logo?
How do you handle brand rollout after the refresh?
What if our team doesn't agree on the brand direction?
Let's discuss your brand refresh goals and create a strategic roadmap for evolution.
Climate action commitment certification
TATA1mg, Pristyn Care partnerships
Ministry of Health Saudi Arabia
Share your brand challenges and business objectives. We'll schedule a strategy consultation to explore how a brand refresh can support your growth goals.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in