Transform your B2B brand into a competitive advantage with strategic positioning that resonates with decision-makers. Our evidence-backed consulting uncovers your unique value proposition, aligns stakeholders around a compelling narrative, and establishes clear market differentiation that drives growth and builds lasting authority in your industry.
Comprehensive brand strategy and design solutions that establish market authority and drive business growth.
Story-first market positioning with evidence-backed competitive strategy. We conduct 90-minute stakeholder alignment exercises and data-driven audience insights to create clear value propositions that differentiate you in crowded B2B markets.
Create distinctive visual systems including logo design, color palettes, typography, and brand elements. We build atomic design systems that ensure instant recognition and omnichannel consistency across all business touchpoints.
Comprehensive brand standards documentation including usage rules, asset libraries, and voice frameworks. We create living documents that scale with your growth and maintain consistency across teams and agencies.
Timeless, scalable logo systems with primary marks, secondary variations, and responsive lockups. We design versatile applications that maintain recognition across all contexts, from business cards to billboards.
Fast-track brand launch package including narrative hierarchy, visual identity, iconography, WCAG-AA palette, and brand guidelines. Perfect for establishing trust with stakeholders and building credibility quickly.
Conversion-optimized websites with strategic site mapping, wireframes, technical illustrations, and SEO-focused builds. We create high-converting digital experiences that accelerate business growth and win strategic partners.
Our B2B branding consulting goes beyond aesthetics to uncover your authentic market position. Through stakeholder alignment workshops and competitive research, we craft positioning frameworks that clarify your value proposition, differentiate you from competitors, and resonate with decision-makers. The result is a cohesive brand strategy that aligns your team, attracts ideal clients, and establishes lasting industry authority.
We've partnered with innovative B2B companies to transform their brands and drive measurable business outcomes.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We combine strategic rigor with creative excellence to deliver brand solutions that drive real business results.
Data-driven positioning grounded in stakeholder alignment exercises, competitive research, and audience insights that validate creative decisions.
Access senior-level brand strategy and design at 3x lower cost than building in-house capabilities, without compromising quality.
Workshop-to-launch in weeks with agile iteration cycles. Our remote-first model enables fast turnarounds from 48 hours to full project completion.
Future-proof brand frameworks and design systems that grow with your business, from startup MVP to enterprise expansion.
Experienced founders with proven track records in strategic design and business growth.
Co-founder
Akhila brings deep strategic design expertise from her work on innovative LEED buildings and urban interventions worth over $100 million, impacting millions of people. Her architectural background at IIT Kharagpur provides a unique foundation for creating brand systems that are both visually compelling and strategically sound. Before co-founding What if Design in 2020, she developed frameworks for complex B2B projects requiring stakeholder alignment across multiple organizations. Akhila leads brand positioning engagements with a data-driven approach, conducting research and competitive scans that validate creative decisions. Her work focuses on translating complex business value propositions into clear, compelling brand narratives that resonate with decision-makers. She specializes in helping B2B companies establish market differentiation through evidence-backed positioning and cohesive visual systems that scale with business growth.
Co-founder
Tejas combines business growth expertise with strategic design thinking, drawing from his experience driving OYO's expansion across three countries and training over 1,700 professionals throughout India. His deep understanding of business operations and market dynamics informs What if Design's approach to B2B brand consulting. Before co-founding the company in 2020, Tejas developed scalable frameworks for rapid business growth in competitive markets. His background in cross-cultural business development enables him to craft brand strategies that work across diverse stakeholder groups and market segments. Tejas specializes in aligning internal teams around brand vision and translating business goals into actionable brand strategies. He leads client engagements with a focus on measurable outcomes, ensuring brand investments drive tangible business results. His approach combines strategic rigor with creative problem-solving to help B2B companies establish authority and win in their markets.
What does a B2B consultant do?
A B2B consultant analyzes your business, market position, and competitive landscape to develop strategies that improve performance and drive growth. In branding specifically, we conduct stakeholder alignment workshops, competitive research, and audience analysis to create positioning frameworks that clarify your value proposition and differentiate you in the market. Our consulting includes strategic brand positioning, visual identity development, and implementation guidelines that align your team and resonate with decision-makers.
How much do brand consultants get paid?
How long does a typical B2B branding project take?
What's included in your brand positioning service?
Do you work with startups or only established companies?
How do you ensure brand consistency across our organization?
What makes your approach different from other brand consultants?
Can you help with rebranding an existing company?
Schedule a consultation to discuss your brand challenges and discover how strategic positioning can drive growth.
Climate action commitment certification
Partners with unicorns and global entities
Proven impact across multiple industries
Share your brand challenges and business goals. We'll respond within 24 hours to discuss how our strategic consulting can drive your growth.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in