Logo Design & Development
Create distinctive, scalable logo systems with primary marks, icon variations, and responsive lockups that work across all applications—from business cards to billboards.
Small businesses deserve big-brand design without the enterprise price tag. We deliver strategic graphic design services that establish professional brand presence, build customer trust, and drive business growth—all at rates that fit startup and small business budgets. From compelling logos to complete brand identities, we transform your vision into visual assets that compete with industry leaders.
From startup branding to complete visual systems, we offer strategic design services that help small businesses establish credibility and compete effectively.
Create distinctive, scalable logo systems with primary marks, icon variations, and responsive lockups that work across all applications—from business cards to billboards.
Develop complete brand visual systems including color palettes, typography, graphic elements, and design principles that ensure consistency across every customer touchpoint.
Define clear market positioning, compelling value propositions, and competitive differentiation that resonates with your target customers and stands out in crowded markets.
Document comprehensive brand standards with usage rules, asset libraries, and voice frameworks that maintain consistency as your team grows.
Create professional sales materials, pitch decks, infographics, social media graphics, and promotional assets that convert prospects into customers.
Get flexible monthly design partnership with prioritized task management, regular check-ins, and fast turnarounds for evolving graphic design needs.
We believe every small business deserves strategic, professional design. Our remote-first model eliminates overhead costs, delivering senior-level design expertise at rates 3x cheaper than hiring in-house. With rapid turnarounds from 48 hours to weeks, we help you launch confidently, attract customers, and compete with established brands—without breaking the bank or sacrificing quality.
From startups to established brands, we've helped businesses launch, scale, and compete through strategic design.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We're more than designers—we're strategic partners committed to your business growth.
Get senior-level design quality at rates 3x cheaper than hiring full-time designers.
Launch quickly with turnaround times as fast as 48 hours to just weeks.
Every design decision aligns with your business goals, target audience, and growth strategy.
From brand strategy to visual identity to ongoing support, we're your complete design partner.
Experienced founders dedicated to making great design accessible for every business.
Co-founder
Akhila brings a unique perspective shaped by years designing innovative LEED-certified buildings and leading urban interventions worth over $100 million that impacted millions of lives. Before co-founding What if Design, she honed her craft creating functional, beautiful spaces that balanced human needs with environmental responsibility. Her architectural background gives her an instinctive understanding of systems thinking—how individual design elements must work together to create cohesive, meaningful experiences. At What if Design, Akhila channels this expertise into helping small businesses build brands that are not just visually compelling, but strategically sound and built to last. She believes every business, regardless of size, deserves design that tells their story authentically and positions them for sustainable growth. Her approach combines rigorous strategic thinking with creative excellence, ensuring that every brand identity system she develops serves both immediate business needs and long-term vision.
Co-founder
Tejas brings a business-first mindset to design, forged through his experience driving growth for OYO across three countries and training over 1,700 professionals throughout India. His background in scaling operations and empowering teams gives him deep insight into what small businesses need to compete effectively—not just beautiful design, but strategic assets that drive real business outcomes. Before co-founding What if Design, Tejas saw firsthand how the right brand positioning and visual identity could transform a company's trajectory, opening doors to new markets and customers. He understands the challenges small business owners face: limited budgets, tight timelines, and the pressure to compete against better-funded competitors. At What if Design, Tejas ensures every project delivers maximum ROI, whether it's a logo that builds instant credibility, a pitch deck that wins investors, or brand guidelines that enable consistent scaling. His approach is pragmatic yet creative—design must look great, but more importantly, it must work hard for your business.
How much does graphic design cost for small businesses?
Our pricing is designed specifically for small business budgets. Logo design and brand identity projects typically range from $3,000-$8,000 depending on scope. For ongoing needs, our monthly design partnerships start at $2,999/month (inaugural rate) with flexible, no-contract options. We're 3x more affordable than hiring in-house designers while delivering senior-level expertise.
How long does it take to create a brand identity?
What's included in a brand identity package?
Do you work with businesses outside San Francisco and Bangalore?
What if I only need occasional design work, not a full brand?
Can you help with both branding and website design?
How do revisions work during the design process?
Will I own all the design files after the project?
Let's discuss how strategic design can help your business stand out and grow. Free consultation, no obligations.
Share your business goals and design needs. We'll respond within 24 hours with insights and next steps for your project.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in