User Experience (UX) Design
Map user journeys, create information architectures, build wireframes, conduct usability testing, and validate designs with real users to ensure effortless, zero-friction experiences for your B2B technology platform.
Transform complex technology into intuitive digital experiences that drive enterprise adoption. What if Design specializes in creating UI/UX solutions for B2B technology companies—from SaaS platforms to enterprise software—helping you convert stakeholders, accelerate product-market fit, and scale with confidence through strategic, user-centered design.
End-to-end design solutions that transform your technology into market-leading digital experiences.
Map user journeys, create information architectures, build wireframes, conduct usability testing, and validate designs with real users to ensure effortless, zero-friction experiences for your B2B technology platform.
Craft pixel-perfect interfaces with scalable component libraries, design tokens, and accessible color systems that ensure consistency across your entire technology product family and platforms.
Build clickable prototypes with micro-interactions, animations, and state changes that bring your B2B technology concept to life for stakeholder validation and investor presentations.
Design conversion-focused websites with strategic architecture, compelling wireframes, and SEO-optimized builds in Webflow or Framer that accelerate enterprise leads and investor interest.
Develop comprehensive brand positioning, visual identity systems, logo design, and brand guidelines that establish trust and credibility with enterprise buyers and strategic partners.
Build scalable design systems with component libraries, design tokens, and comprehensive documentation that enable your engineering teams to ship consistent experiences faster.
Technology companies face a unique challenge: translating complex innovations into experiences that enterprise buyers understand and trust. Our B2B-focused UI/UX design approach combines deep user research, conversion-optimized architecture, and pixel-perfect execution to create digital products that win pilots, secure funding, and scale with confidence. From initial wireframes to production-ready interfaces, we align every design decision with your business goals.
We've helped technology companies design digital products for millions of users and raise multiple funding rounds.
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Strategic partners who understand B2B technology challenges and deliver design excellence.
Specialized experience designing for enterprise buyers, technical users, and complex B2B technology sales cycles.
Workshop-to-launch in weeks with turnaround times as fast as 48 hours for agile technology teams.
3x cheaper than hiring in-house senior designers with full-service capabilities from strategy to implementation.
Every design decision tied to measurable business outcomes—pilots, conversions, funding, and enterprise adoption.
Experienced founders driving design excellence for technology companies.
Co-founder
Akhila brings a unique blend of architectural thinking and digital design expertise to What if Design. Before co-founding the company, she designed innovative LEED-certified buildings and led urban interventions worth over $100 million that impacted millions of people. Her architectural background gives her a systems-thinking approach to UI/UX design—understanding how individual interface elements connect to create cohesive digital experiences. At What if Design, Akhila leads strategic design initiatives for B2B technology companies, translating complex technical innovations into intuitive user experiences. Her work has helped technology startups achieve product-market fit, secure enterprise pilots, and raise multiple funding rounds. Akhila's design philosophy centers on creating meaningful impact through thoughtful, user-centered solutions that balance business objectives with authentic user needs.
Co-founder
Tejas brings a business growth and operational excellence mindset to What if Design's strategic approach. Before co-founding the company, he drove business expansion for OYO across three countries and designed and executed training programs for over 1,700 people throughout India. This operational background gives him deep insight into how design decisions impact business metrics, user adoption, and scalability. At What if Design, Tejas focuses on aligning design strategy with business outcomes, ensuring every UI/UX decision drives measurable results for B2B technology clients. His experience scaling operations across diverse markets informs his approach to creating design systems that work seamlessly across user segments and geographies. Tejas is passionate about making strategic design accessible to technology companies addressing important challenges, believing that great design should be a catalyst for meaningful innovation rather than a luxury.
What makes B2B UI/UX design different from consumer-focused design?
B2B UI/UX design requires understanding complex decision-making processes, multiple stakeholder needs, longer sales cycles, and enterprise requirements like security, compliance, and scalability. We design for both end-users (who use the product daily) and buyers (who evaluate and purchase it), ensuring your technology solution addresses both functional needs and business objectives.
How long does a typical B2B UI/UX design project take?
Do you work with early-stage technology startups or only established companies?
How do you ensure designs will work for our specific B2B technology users?
Can you help with both the design and development of our technology product?
What's included in your UI/UX design deliverables?
How do you handle design revisions and feedback?
What is your pricing structure for B2B UI/UX design services?
Schedule a free consultation to discuss your B2B UI/UX design needs and discover how we can help.
Share your project details and we'll respond within 24 hours with next steps and a customized proposal.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in