Product UX Strategy
Map user journeys, design information architectures, and validate experiences through testing. We create zero-friction flows that increase engagement and reduce costly post-launch redesigns.
Partner with a strategic UX design agency that transforms complex digital products into intuitive experiences. We specialize in rapid prototyping, user-centered design, and conversion optimization—helping innovation-driven companies accelerate product-market fit, increase user adoption, and win competitive advantage through exceptional digital experiences.
Comprehensive user experience design services from strategic research and prototyping to interface design and development—accelerating your digital innovation.
Map user journeys, design information architectures, and validate experiences through testing. We create zero-friction flows that increase engagement and reduce costly post-launch redesigns.
Build scalable component libraries, design tokens, and pixel-perfect interfaces. Our systems ensure cross-platform consistency while accelerating development timelines.
Create high-fidelity prototypes with animations and micro-interactions. Test concepts with stakeholders and users before committing to development resources.
Design landing pages and conversion funnels backed by user research. We optimize information hierarchies and CTAs to maximize lead generation and customer acquisition.
Craft mobile-first experiences that perform flawlessly across devices. Our designs balance aesthetic appeal with performance optimization and accessibility compliance.
Conduct data-driven testing with real users to uncover friction points. We iterate rapidly based on heat maps, user feedback, and behavioral analytics.
We partner with ambitious technology companies to design digital experiences that users love and investors notice. Our process combines rapid iteration sprints with evidence-backed design decisions—using stakeholder alignment workshops, competitive analysis, and usability testing to validate every choice. From MVP to enterprise platform, we build scalable design systems that grow with your business, reducing rework and accelerating time-to-market.
Trusted by innovative companies from seed-stage startups to established enterprises driving digital transformation.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
We're not just designers—we're strategic partners invested in your success.
Workshop-to-launch in weeks, not months. Turnaround times as fast as 48 hours for critical deliverables.
3x cheaper than hiring in-house senior designers while maintaining enterprise-grade quality and strategic thinking.
From brand positioning to website development to product UX—seamless end-to-end design partnership under one roof.
Evidence-backed decisions using competitive research, usability testing, heat maps, and stakeholder alignment to validate design choices.
Founded by designers who've impacted millions of users worldwide.
Co-founder
Akhila brings a unique perspective from designing innovative LEED-certified buildings and leading urban interventions worth over $100M that impacted millions of people. Her architectural background informs her systematic approach to digital design—treating user experiences with the same rigor as physical spaces. After years of creating built environments that shaped how people live and work, she co-founded What if Design to apply that same transformative thinking to digital products. Akhila's expertise spans from strategic workshops that align diverse stakeholders to pixel-perfect interface design that delights users. Her work has helped technology companies accelerate pilots, secure funding rounds, and win strategic partnerships through exceptional design.
Co-founder
Tejas brings business strategy and operational excellence to What if Design from his experience driving growth for OYO across three countries, where he scaled operations and trained over 1,700 people throughout India. His unique combination of business acumen and design thinking allows him to connect design decisions directly to revenue outcomes and market positioning. Before co-founding What if Design, Tejas mastered the art of rapid iteration and data-driven decision-making in one of India's fastest-growing startups. This experience informs his approach to design projects—moving quickly, testing assumptions, and prioritizing work that drives measurable business results. Tejas leads strategic initiatives that help clients navigate complex digital transformations, from initial positioning to successful market launches.
What is a UX firm?
A UX firm specializes in user experience design—researching how people interact with digital products and designing interfaces that are intuitive, efficient, and satisfying to use. UX firms conduct user research, create wireframes and prototypes, perform usability testing, and design complete user journeys that align with business goals. The best UX firms combine strategic thinking with hands-on design execution to create experiences that drive user adoption and business outcomes.
How long does a typical UX design project take?
What's included in your UX design process?
How do you charge for UX design services?
Do you provide development services or just design?
Can you work with our existing brand guidelines?
How do you ensure designs will actually convert users?
What industries do you specialize in?
Schedule a free consultation to discuss your project goals, timeline, and how our strategic UX approach can accelerate your success.
Committed to climate-conscious design practices
Selected by leading VCs and enterprises
Operating across three continents successfully
Tell us about your digital innovation goals. We'll schedule a free 30-minute consultation to discuss how our UX design expertise can help you achieve measurable results—from increased user engagement to successful funding rounds.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in