AI-Powered User Testing
Leverage machine learning to analyze user behavior patterns, identify friction points, and predict usability issues before they impact your product launch.
Transform your product development with cutting-edge AI-powered UX research that uncovers deep user insights in half the time. Our expert team combines machine learning algorithms with human-centered design methodologies to deliver actionable intelligence that drives product decisions, validates design concepts, and accelerates time-to-market for innovative tech companies.
Comprehensive research solutions powered by artificial intelligence to accelerate product validation and user understanding.
Leverage machine learning to analyze user behavior patterns, identify friction points, and predict usability issues before they impact your product launch.
Use advanced AI algorithms to forecast user needs, segment audiences intelligently, and uncover hidden opportunities in behavioral data.
Process thousands of user feedback points instantly with natural language processing to extract meaningful insights and emotional patterns.
Create data-driven user journey maps enhanced by AI pattern recognition, revealing critical touchpoints and optimization opportunities.
Validate design concepts with AI-accelerated testing protocols that deliver statistically significant results in days, not weeks.
Establish always-on research systems that continuously monitor user behavior, detect emerging patterns, and alert you to critical shifts.
Our AI-driven UX research methodology combines the speed of automation with the depth of human expertise. We deploy proprietary machine learning models to analyze user behavior at scale, while our experienced researchers interpret findings through a strategic lens. This hybrid approach delivers actionable insights that de-risk product decisions, validate market assumptions, and accelerate your path from concept to launch—helping innovative companies build products users actually want.
Discover how leading tech companies have accelerated product development with our AI-powered research insights.
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
"Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas"
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
"They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough!"
We combine cutting-edge AI capabilities with deep human expertise to deliver research that drives real business outcomes.
Proprietary machine learning models trained on millions of user interactions across diverse product categories.
Deliver research findings in 48 hours to weeks, with 3x faster turnaround than traditional methods.
Remote-first collaboration with hubs in innovation centers—San Francisco and Bangalore—ensuring global perspective and local understanding.
Access senior-level research expertise at 3x lower cost than building an in-house team.
Research experts who combine AI innovation with human insight.
Co-founder
Akhila brings a unique architectural perspective to UX research, having designed innovative LEED buildings and $100M+ urban interventions impacting millions of people before co-founding What if Design. Her background in large-scale user-centered design informs her approach to AI-driven research methodologies, ensuring that technology serves human needs. At What if Design, Akhila leads research strategy development, helping tech companies translate complex user data into actionable design decisions. Her expertise spans from conducting stakeholder alignment workshops to deploying AI-powered user testing protocols. Akhila's architectural training provides a systems-thinking approach to UX research, allowing her to see connections between user behavior patterns and broader product ecosystems. She's passionate about making sophisticated research methodologies accessible to purpose-driven organizations, particularly those working on climate and sustainability challenges.
Co-founder
Tejas brings a growth-focused perspective to UX research, having driven business expansion for OYO across 3 countries and trained 1700+ people throughout India before co-founding What if Design. His operational background ensures that research insights translate directly into business outcomes and product decisions. At What if Design, Tejas oversees the deployment of AI-powered research tools and manages client relationships, ensuring that research sprints align with business timelines and strategic goals. His experience scaling operations across diverse markets informs his approach to research design, emphasizing practical insights that teams can act on immediately. Tejas specializes in rapid research methodologies that support agile product development, helping companies validate concepts quickly without sacrificing rigor. He's committed to democratizing access to world-class UX research, making sophisticated AI-driven methodologies available to startups and established companies alike.
How does AI-driven UX research differ from traditional user research?
AI-driven UX research combines machine learning algorithms with traditional research methods to analyze user behavior at scale and speed. While traditional research relies heavily on manual analysis of smaller sample sizes, our AI tools can process thousands of user interactions simultaneously, identifying patterns and insights that would take weeks to uncover manually. However, we maintain human oversight to ensure strategic interpretation and contextual understanding of the data.
What is the typical turnaround time for a research project?
Can AI research tools work with our existing product or prototype?
How much does AI-driven UX research cost compared to traditional methods?
What sample sizes do you need for statistically significant results?
Do you conduct research with our specific target audience?
How do you ensure research findings translate into actionable design decisions?
Can you support ongoing research needs as our product evolves?
Schedule a consultation with our research experts to discuss your specific UX challenges and research needs.
Share your research objectives and we'll respond within 24 hours with a customized research plan and timeline.
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in
For immediate assistance, feel free to give us a direct call at You can also send us a quick email at team@whatifdesign.in